Information regarding our 2023/24 admissions cycle

Our 2023/24 postgraduate taught admissions cycle will open on Monday, 10 October. For most programmes, the application form will not open until this date.

MSc Innovation Management and Entrepreneurship

Year of entry: 2023

Course unit details:
High Tech Entrepreneurship

Course unit fact file
Unit code BMAN71721
Credit rating 15
Unit level FHEQ level 7 – master's degree or fourth year of an integrated master's degree
Teaching period(s) Semester 1
Offered by Alliance Manchester Business School
Available as a free choice unit? No


  1. Introduction and overview
  2. Developing products that matter
  3. Designing an effective business model
  4.  Learn startup: testing business hypothese
  5. Success metrics for startups
  6. Gaining legitimacy for your startup
  7. Financial analysis for startups
  8. Developing a competitive advantage
  9. Strategies for sustained growth
  10. The great elevator pitch session



BMAN71721 Programme Req: BMAN71721 is only available as a core unit to students on MSc IME


This IME course unit will deal with the challenge of creating a technology venture. This unit will help students to learn and apply different ways of how to launch and grow a technology startup. In the lectures, the students will learn about how entrepreneurs can recognize attractive market opportunities and address these opportunities through novel products and value propositions. They will learn how to systematically test and validate an initial business idea and transform it into an effective business model. In the seminars, the students will apply the insights gained in the lectures by developing a business plan for a technology startup of their choice. The students will work in groups and will face the challenge to not only come up with an exciting new idea for a new venture, but also to gather ‘real-world’ feedback from potential customers. The final business plans will be presented in Pecha Kucha style in the final session.


Learning outcomes

On completion of this unit successful students will:

  • Understand the nature of high entrepreneurship and be familiar with the main steps characteristics of successful technology start-ups
  • Understand and be able to apply a systematic method to effectively develop a new start-upDevelop the skills to think an entrepreneur



Assessment methods

Group Project (5000 words) (40%)

Written Examination (two hours) (60%)


Feedback methods

Informal advice and discussion during lectures and seminars

Response to student e-mails and questions from a member of staff including feedback provided to a group via an online discussion forum

Specific course related feedback sessions

Written and/or verbal comments on assessed and non-assessed coursework

Written and/or verbal comments after students have given a group or individual presentation


Recommended reading

Academic and practitioner oriented articles (2-3 per week)

The articles are detailed in the full course outline provided at the start of the unit.

Study hours

Scheduled activity hours
Assessment written exam 2
Lectures 20
Seminars 15
Independent study hours
Independent study 113

Teaching staff

Staff member Role
Karl Taeuscher Unit coordinator

Additional notes

Informal contact methods

  • Contact before and after contact sessions
  • Meetings by appointment 


Return to course details