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MSc Innovation Management and Entrepreneurship

Year of entry: 2021

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Course unit details:
Business Creation and Development

Unit code MCEL60032
Credit rating 15
Unit level FHEQ level 7 – master's degree or fourth year of an integrated master's degree
Teaching period(s) Semester 2
Offered by Alliance Manchester Business School
Available as a free choice unit? No


Syllabus and Teaching Schedule

The unit provides students with the opportunity to apply critical thinking to a real life business case study through application of analytical tools and techniques. Teaching of the unit will be delivered through lectures and workshops across four key phases


Phase 1: Problem identification (Week 1-3)

  • Refresher on business plans and planning
  • Introduction to business consultancy
  • Mapping the business eco-system and identifying business contexts
  • Building your team


Phase 2: Approach and Methods(Week 4-6)

  • A refresher in strategic analysis including practical tutorials
  • Business roadmaps
  • Data collection methods
  • Scenario creation and visioning methods
  • Hypothesis testing


Phase 3: Analysis (Week 7)

  • Methods of analysis
  • Presenting and reporting data


Phase 4: Developing proposals and action plans (Week 8-11)

  • Setting objectives, developing strategy and creating action plans
  • Lean approach to business development
  • Risk identification and management
  • Financing and resourcing your business plan


Provide the student with real experience of the processes and activities involved in setting up and developing a new venture.

Learning outcomes

Knowledge and understanding

A1. Recognise the principle activities that need to be considered and addressed when developing an effective business plan tailored to your client’s needs

A2. Prioritise the strategic issues to be investigated in depth for a given client business so as to increase options and to improve decision making when developing a business plan for that client

Intellectual skills

B1. Collate and utilise relevant contextualised information so as to improve decision making, critically evaluate business opportunities, formulate objectives, determine strategies and plan actions

B2. Validate assumptions through the creation and structured testing of hypotheses related to the creation and development of an early stage business.

Practical skills

C1. Undertake an in-depth strategic analysis of an organisation in order to gain a sufficiently comprehensive, critical and holistic appreciation of the context prior to developing an optimised business plan for a client business

C2. Develop an actionable business plan which covers deliverables, resource needs, and risks for use by a client to develop their business

Transferable skills and personal qualities

D1. Develop, evaluate and propose creative solutions to challenging and complex problems that take account of stakeholder requirements and values, resource constraints and availability, and external barriers, risks and threats

D2. Make decisions in situations of ambiguity, uncertainty and risk based on active experimentation, reflection and sense-making


Teaching and learning methods

10 x 3 hour workshops – student activities – PBL extra class work - Course delivery is through a mixture of lectures, case study work, in class discussion and participation in a group project working with an external company.

Assessment methods

Assessment task


Weighting within unit

Submission deadline

Deadline for feedback

Individual assignments

IS) Individual Mini-Literature Review

2000 words +




Week 8


Week 10

Group work (formatively assessed)Individual work (summatively assessed)

GS) Group Business Report - Group Work

30 pages max. + appendices



Week 12


Week 12

+ 3 weeks


Feedback methods

Formative feedback is the feedback given to help you to develop and improve with the unit of study.  In this unit, a formative work assessment is marked and comments are returned to you either in hand-written form or via blackboard.


Additional formative feedback is available to you through the following means

  • Attending lectures, joining discussions about case studies and doing short work tasks set within the lecture session.
  • Your lecturer will reply to brief individual questions at the end of each lecture session, if there are a few minutes to spare.
  • Your lecturer will provide brief replies to your e-mailed enquiry.
  • Your lecturer may feedback messages to the whole class via Blackboard if the point that you have raised could be of benefit to the whole class.


Summative work is any course assessment and exams that contribute to the final mark for the unit.


Summative feedback for assignments is written on an individual feedback sheet.  Feedback will be available via BB9.  You may e-mail the lecturer to ask for further feedback and they might raise the point in the next lecture, reply to you or invite you to attend a brief one to one feedback meeting. 


There are two opportunities for formal formative feedback, one for the individual assignment and one for the group work. These are both described in the coursework handbook.


Recommended reading

Main Texts

•             “The Definitive Business Plan: The Fast Track to Intelligent Planning for Executives and Entrepreneurs”, Stutely, R (2012), Financial Times/ Prentice Hall, ISBN-13: 978-0273761143

•             “Business Development: A Market-oriented Perspective”, Sørensen, H. E. (2012), John Wiley & Sons, ISBN-13: 978-0470683668


Supplementary Texts:

•          “The Seven C’s of Consulting: the definitive guide to the consulting process”, Cope, M. (2003), Financial Times/Prentice Hall, ISBN-13 978-0-273-66333-1

•             “The Lean Startup”, Ries, E (2011) Portfolio Penguin, ISBN-13: 978-0670921607

•             “The complete guide to Business and Strategic Planning for Voluntary Organisations”, Lawrie, A (2007), Directory for Social Change, ISBN-13: 978-1903991701

•             “Developing New Business Ideas”, Bragg, A. & Bragg, M (2005), Prentice Hall, ISBN-13: 978- 0273663256

•             “The Strategic Planning Workbook”, Lake, N (2006), Kogan Page, ISBN-13: 978-0749445096

•             “Small Business Management and Entrepreneurship”, Stokes, D & Wilson, N (2010), Cengage Learning Business Press, ISBN-13: 978-1408017999

•             The Guide to Business Finance – what smart managers do with the numbers”, Stutely, R. (2007) Prentice Hall, ISBN-13: 978-0273-71095-0


Study hours

Scheduled activity hours
Lectures 30
Independent study hours
Independent study 120

Teaching staff

Staff member Role
Jacob Salder Unit coordinator

Additional notes

Informal Contact Methods

10-12am every Wednesday during term time, or book an appointment via e-mail

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