MSc Innovation Management and Entrepreneurship / Course details

Year of entry: 2024

Course unit details:
Case Studies in Technology Strategy & Innovation Management

Course unit fact file
Unit code BMAN62042
Credit rating 15
Unit level FHEQ level 7 – master's degree or fourth year of an integrated master's degree
Teaching period(s) Semester 2
Available as a free choice unit? No


  • Technological innovation & competitive strategy
  • Innovation “leadership” versus “followership”
  • Identifying and profiting from disruptive innovations
  • Managing the innovation process
  • Open innovation: technology spin-in and spin-out
  • Building an innovative organisation
  • Managing the globalisation of research & technology
  • Resource allocation for innovation
  • Marketing innovative new products
  • Group Project: presentations


BMAN62042 Programme Req: BMAN62042 is only available as an elective to students on MSc IME


This elective focuses on the management dilemmas posed by technological innovation and the tools and techniques that can be used to tackle those dilemmas. The elective considers how, by successfully harnessing innovation, businesses can open-up new markets and develop new ways to serve existing customers. The elective also considers how the rapid pace of technological change can threaten established businesses and undermine existing business models, how new entrants to markets can leverage these opportunities to establish themselves in an industry - and how established businesses can respond.

Learning outcomes

After successfully completing the course, participants will be familiar with the issues that arise for the managers of global companies in the formulation of technology strategy and the management of technology and will have an understanding of the main academic literature and key concepts relating to company strategy and management as it relates to technology. Participants will have undertaken a group project to develop actionable recommendations for a technology strategy issue and made a group presentation. Participants will also have drawn upon lectures and selected literature and used – where relevant – current academic and management models and concepts and synthesised this material for inclusion in an individual assignment.

Assessment methods

Individual assignment: 50%

Group Project report: 50%


Feedback methods

Written and/or verbal comments on assessed or non-assessed coursework, verbally during class and via Blackboard

Recommended reading

Tidd, J., Bessant, J. and Pavitt, K., 2005. Managing Innovation: Integrating Technological, Market and Organisational Change, Wiley, 3rd edition.

Study hours

Scheduled activity hours
Lectures 30
Independent study hours
Independent study 120

Teaching staff

Staff member Role
Andrew James Unit coordinator

Additional notes

Informal Contact Method

Office Hours

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