MSc Business Analytics: Operational Research and Risk Analysis

Year of entry: 2024

Course unit details:
Knowledge Management and Digital Strategy

Course unit fact file
Unit code BMAN71652
Credit rating 15
Unit level FHEQ level 7 – master's degree or fourth year of an integrated master's degree
Teaching period(s) Semester 2
Available as a free choice unit? No


•  Knowledge Management - models and definitions
•  The information management cycle
•  Policies, tools and techniques for knowledge management
•  Digital Trends: Big data, business analytics and artificial intelligence
•  Knowledge management strategy
•  Digital strategy and business models of technology companies
•  Role of social media strategy in supporting knowledge flows
•  Enablers and barriers in knowledge sharing and knowledge transfer
•  Learning Organisations, Communities of Practice
•  Artificial Intelligence (AI) ethics and the future of professions


    BMAN71652 Programme Req: BMAN71652 is only available as an elective to students on MSc Business Analytics, MSc Data Science (Business and Management pathway) and MEng (Hons) Computer Science


    Knowledge management adoption is widespread in many sectors including the
    pharmaceutical, manufacturing, energy, consultancy, and legal industries as well as the health and health care fields. Indeed, managing information and knowledge is of strategic importance to all successful business or public sector organisations. This module explores how organisations, be it in the private or public sector, SME or multinational corporation, exploit information and knowledge resources to devise effective digital strategies, create value and gain a competitive advantage.
    The aims of this module are therefore:

    To explore these growing organisational information and knowledge resources To identify how they are strategically and operationally managed and exploited effectively as part of an organisation's digital strategy

    Appreciate the role of digital technologies and digital data as essential resources for understanding the new rules of strategy
    To develop skills in analysing and devising effective knowledge management and digital strategies (including platform ecosystem strategies)

    On successful completion of this course unit, students should be able to:

    • Appreciate the roles of information and knowledge as essential organisational resources that require strategically planning, managing and exploiting effectively.
    • Demonstrate an understanding of the latest digital technologies and digital trends that are linked to knowledge management
    • Appreciate the building blocks of successful digital strategies within organisations and how these are linked to knowledge resources.

    Learning outcomes

    Academic knowledge
    •  An understanding of knowledge, what it is used for and how it is managed within the modern organisation
    •  An understanding of the digital tools and techniques associated with the management of knowledge within organisations
    •  An understanding of how information and knowledge resources are linked to an organisation's digital strategy
    •  An understanding of key knowledge management and digital strategy concepts

    Intellectual skills
    •  An ability to critique knowledge management and digital strategy concepts and the solutions proposed for it.
    •  An ability to understand the role of knowledge within modern organisations and how its management adds value to performance
    •  An ability to analyse and critique an organisation's digital strategy

    Subject practical skills
    •  Assess and evaluate organisational information and knowledge resources and linking these with appropriate digital strategies
    •  Develop an ability and understanding of how to undertake the management of information & knowledge within an organisational setting
    •  Develop an understanding of how to devise effective digital strategies

    Transferable skills
    •  Use and apply knowledge management and digital strategy concepts and frameworks within MSc projects and dissertations
    •  Develop appropriate analysis and consultancy skills

    Teaching and learning methods

    Formal Contact Methods

    Minimum Contact hours: 20 

    Delivery format: Lecture and Workshops 

    Assessment methods

    Written assignment (inc essay)    70%
    Oral assessment/presentation    30%

    Feedback methods

    Written, verbally during class and via Blackboard.

    Specific coursework related feedback sessions.


    Recommended reading

    D. Hislop, R. Bosua, & R. Helms (2018) Knowledge management in organizations: A critical introduction. Oxford University Press.
    S.Newell, M.Robinson, H.Scarborough & J.Swan (2009) Managing Knowledge, Work and Innovation, Palgrave Macmillan.
    Parker, G.G., Van Alstyne, M.W. and Choudary, S.P., 2016. Platform Revolution: How Networked Markets Are Transforming the Economy? and How to Make Them Work for You. WW Norton & Company.
    K.E. Pearlson and C.S. Saunders and D.F. Galletta, (2015) Managing and Using Information Systems: A Strategic Approach, Wiley.
    K. Grant, R. Hackney & D. Edgar (2010) Strategic Information Systems Management, Cengage.
    K. Dalkir (2011) Knowledge Management in Theory and Practice, The MIT Press.

    Study hours

    Scheduled activity hours
    Lectures 26
    Independent study hours
    Independent study 124

    Teaching staff

    Staff member Role
    Panos Constantinides Unit coordinator
    Konstantinia Papamichail Unit coordinator

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