MA Creative and Cultural Industries

Year of entry: 2024

Course unit details:
Theories and Practices in Creative and Cultural Industries

Course unit fact file
Unit code SALC60101
Credit rating 30
Unit level FHEQ level 7 – master's degree or fourth year of an integrated master's degree
Teaching period(s) Semester 1
Available as a free choice unit? No


This module will survey the key theoretical frameworks and perspectives for understanding practices within Creative and Cultural Industries (CCIs) and their place in contemporary global economies and policy ecosystems. Taking an interdisciplinary approach, the course will provide students with methodological tools through which to analyse these industries using theoretical and applied rationales, to build critical knowledge and enhance capacity to make qualified interventions as decision-makers, managers and practitioners within the field. Students will gain a comprehensive overview of the history and policy rationales that have defined CCIs world-wide, and critical understanding of the different sectors, such as film and television, publishing, games, fashion, music, performing and visual arts. The course will emphasise distinctions production, distribution and consumption of CCIs goods and services through international case studies and with regard to multiple cultural, political and social challenges, including inequalities of access to production and consumption, creative business model and product innovation, sustainable development and the impact of technological advance. 


  • To transfer key concepts and theories which support critical analysis and understanding of the genesis, historical performance and policy rationales of the Creative and Cultural Industries in global economic, political and societal contexts. 

  • To produce a comprehensive understanding of issues and debates relating to the local/particular and global/common trends present in relevant countries in the cycles of production and consumption of CCIs services and products. 

  • To raise critical interpretation of the main social and economic innovations that occurred and are presently impacting selected CCIs sectors. 

  • Prepare students to develop careers in the creative and cultural industries and support the advancement of the sector through both the education of entry-level recruits and the continuing development of in-service professionals. 

Teaching and learning methods

Weekly one-hour lecture/two-hour seminars with directed learning and presentations to be prepared from week to week, including presentations by guest lecturers.  

The course will have a Blackboard site with all elements of the minimum specification including: 

1. Aims, Objectives, Timetable and Mode of Assessment 

2. Course Materials 

3. Reading lists 

4. Guidance on assessment 

5. Group project discussion board 

Knowledge and understanding

  • Show systematic and critical understanding and knowledge of sectoral, thematic and theoretical issues related to creative and cultural industries which can be applied to interrogate and explicate professional practice, in both historical and contemporary contexts.  

  • Demonstrate understanding of the philosophical, political, social, economic and ethical contexts and issues affecting creative industries practitioners across the range of sectors and from artists and freelancers to managers and leaders  

Intellectual skills

  • Gain an understanding of the global architecture of the markets in Creative and Cultural Industries and how to communicate this through academic writing and presentation to academic and non-academic audiences. 

  • Apply skills and ideas learned during the course unit to interpret the role of the evidence for the policies for Arts and Creative Industries.   

Practical skills

  • Communicate complex research findings through clear written and verbal articulation, supported by appropriate technological tools  

  • Achieve an advanced and critically informed level of group work  

  • Gain experience in decision-making based on evidence  

Transferable skills and personal qualities

  • Retrieve, select, and critically evaluate information from a variety of sources, including libraries, archives, and the internet  

  • Orchestrate group work in disciplinary and multi-disciplinary contexts and work constructively within a team  

  • Communicate information and ideas effectively in a professional, as well as an academic, environment  

  • Demonstrate independent learning ability suitable for continuing study and professional development  

Employability skills

Develop a relevant knowledge in the current sectoral context of innovation and market access in CCIs.
Articulate clearly key historic and contemporary debates on Creative and Cultural Industries businesses and policies

Assessment methods

Method Weight
Written assignment (inc essay) 70%
Oral assessment/presentation 30%

Feedback methods

  • Essay Proposal surgery and written comments (formative)
  • Academic advisor meeting (formative)
  • Turnitin (summative)


Recommended reading

Brown, Abbe E. L., and Charlotte Waelde. Research Handbook on Intellectual Property and Creative Industries. Ed. Abbe E. L. (Abbe Elizabeth Lockhart) Brown and Charlotte Waelde. Cheltenham, UK: Edward Elgar Publishing Limited, 2018. Print. 

Campbell, Peter. Persistent Creativity: Making the Case for Art, Culture and the Creative Industries. Cham, Switzerland: Palgrave Macmillan, 2019. Web. 

Currid-Halkett, Elizabeth. The Warhol Economy : How Fashion, Art, and Music Drive New York City - New Edition. Princeton, NJ: Princeton University Press, 2020.  

Granger, Rachel. Value Construction in the Creative Economy: Negotiating Innovation and Transformation. Ed. Rachel Granger. Cham: Palgrave Macmillan, 2020. Print. 

Kolb, Bonita M. Entrepreneurship for the Creative and Cultural Industries. 2nd ed. Milton: Taylor & Francis Group, 2020. Print. 

Kong, Lily., and Justin. O’Connor. Creative Economies, Creative Cities: Asian-European Perspectives. Ed. Lily. Kong and Justin. O’Connor. Dordrecht: Springer Netherlands, 2009.  

Otmazgin, Nissim., and Eyal Ben-Ari. Creative Context: Creativity and Innovation in the Media and Cultural Industries. Singapore: Springer, 2020. Print. 

Peris-Ortiz, Marta. Cultural and Creative Industries. 1st ed. Springer International Publishing, 2019 

Pellegrin-Boucher, Estelle., and Pierre. Roy. Innovation in the Cultural and Creative Industries. Newark: John Wiley & Sons, Incorporated, 2020. Print. 

Potts, J.; Cunningham, S. Four models of the creative industries. International Journal of Cultural Policy, v. 14, n. 3, p. 233–247, 2008. 

Rogers, Jim. The Death and Life of the Music Industry in the Digital Age. New York: Bloomsbury Academic, 2013. 

Woodcock, Jamie, and Mark Graham. The Gig Economy : a Critical Introduction. Cambridge ;: Polity, 2020. Print. 

Study hours

Scheduled activity hours
Lectures 22
Seminars 22
Independent study hours
Independent study 256

Teaching staff

Staff member Role
Leandro Valiati Unit coordinator

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