- UCAS course code
- VR12
- UCAS institution code
- M20
Course unit details:
Essential Enterprise
| Unit code | UCIL22001 |
|---|---|
| Credit rating | 10 |
| Unit level | Level 2 |
| Teaching period(s) | Semester 1 |
| Available as a free choice unit? | Yes |
Overview
Commercial acumen, regardless of ones subject discipline, is essential for anyone who aspires to succeed in the world of business, or who wishes to understand the importance of enterprise in societal development. The philosophy behind this unit is to help you think like a business professional, realising that in many situations, there is not a single 'right or wrong' answer but a range of potential options that need to be selected from. However, making that decision is becoming more complicated as businesses try to balance economic progress with positive environmental and social impact. .
In this unit, you will explore the principles that are key to the ‘creative’ enterprise looking to grow and innovate in a modern-day economy. Using case examples and individual as well as group-work, you will develop your own skills in terms of enterprise, innovation and creative problem-solving, generating a range of improvements and new product/service ideas. You will also be encouraged through class discussions and individual reflection to consider how enterprise and innovation impacts you and the wider community. Together we will explore some of the important issues that are of growing concern for the responsible business and a society increasingly more interested in ethical values.
This unit forms part of the Enterprise Challenge.
Pre/co-requisites
UCIL units are designed to be accessible to undergraduate students from all disciplines.
UCIL units are credit-bearing and it is not possible to audit UCIL units or take them for additional/extra credits. You must enrol following the standard procedure for your School when adding units outside of your home School.
If you are not sure if you are able to enrol on UCIL units you should contact your School Undergraduate office. You may wish to contact your programme director if your programme does not currently allow you to take a UCIL unit.
You can also contact the UCIL office if you have any questions.
Aims
This unit aims to support graduate employability through improving awareness and understanding of key business and enterprise principles.
Identify key principles and concepts that inform contemporary business practice
Analyse elements of value creation across different organisations
Evaluate how businesses innovate and develop new, improved products and services that meet customer needs and wants.
Create a structured business report, using the evidence base to support your case
Reflect on how the enterprise principles discussed in the unit will help with your own future learning and professional practice
Learning outcomes
On successful completion of the unit you will be able to:
- Identify key business principles that inform contemporary business practice
- Analyse elements of value creation across different organisations
- Evaluate how innovation may be used to develop new, improved products and services
- Create a structured business report, using the evidence base to support your case
- Reflect on how the enterprise principles discussed in the unit will help with your own future learning and professional practice
Syllabus
Topics covered in previous years:
- Enterprise, Intrapreneurs and Entrepreneurs
- The External Environment
- Searching for Information
- Understanding Customers
- Innovation
- New Product/Service Development
Teaching and learning methods
The unit will be delivered as a series of lectures and workshops where you will be able to practically apply the different elements of enterprise.
11 x 2 hour sessions - Weeks 1-5 inclusive, Weeks 7-11 inclusive.
Knowledge and understanding
Understand the Importance of Enterprise in Society
Identify the different ways in which value can be created
Intellectual skills
Analyse the competitive environment and market requirements for a product or service.
Evaluate key factors that contribute to successful enterprises.
Practical skills
Identify, select and critically evaluate relevant and reliable sources of information.
Evaluate how innovation may be used to develop new, improved products and services
Transferable skills and personal qualities
Create a structured business report, using the evidence base to support your case
Reflect on how enterprise principles encountered in the unit will impact on own learning and professional development
Employability skills
- Analytical skills
- Group/team working
- Innovation/creativity
- Problem solving
- Research
- Written communication
Assessment methods
Business Proposal 10%
Infographic 30%
Final Report 60%
Feedback methods
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Study hours
| Scheduled activity hours | |
|---|---|
| Lectures | 22 |
| Independent study hours | |
|---|---|
| Independent study | 78 |
Teaching staff
| Staff member | Role |
|---|---|
| Suneel Kunamaneni | Unit coordinator |
Additional notes
| This course unit is assessed by a 100% coursework final report. The unit is organised so that the lecture materials and workshop activities support the construction of the final report. The course unit convenor will be available at regular intervals each week for questions and students are encouraged to draft parts of the final report as the course unit progresses. The formative assignment will provide indications of where improvements can be made.
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