Don't just imagine your future at University, experience it first-hand!

Step into the shoes of an undergraduate student and join us for our upcoming on-campus Discover Days in Science, Engineering and Fashion. These days are tailored exclusively for Year 12s who are interested in taking their academic journey to the next level. Find your favourite subject now!

Find out more about our Discover Days in Science, Engineering and Fashion

BSc Computer Science / Course details

Year of entry: 2024

Course unit details:
New Product Development and Innovation

Course unit fact file
Unit code BMAN20821
Credit rating 10
Unit level Level 2
Teaching period(s) Semester 1
Available as a free choice unit? Yes


*The Innovating Firm in its Environment
*The Nature of the Innovation Process
*Models of Innovation
*Organisation of R&D
*Innovation and Strategy
*Technological standards and rivalry
*Technology and Innovation Strategy tools
*The Innovative Organisation


Pre-requisites: N/A
Co-requisites: N/A
Dependent courses: N/A


This course is concerned with the strategic management of developing and acquiring technology in the modern business organisation for the development of new products.  The course deals with:
*The issues involved in managing product innovation and managing the medium-term and long-term development of technology in firms;
*The ways in which business strategies and technological competencies interact in the firm;
*Concepts and 'tools' needed to analyse firms innovation and technology strategies.

Learning outcomes

On completion of this course, students should:

*Understand the nature of innovation and innovation processes

*Understand the issues involved in managing new product innovation and the development of technology in firms and the ways in which business strategies and technological competencies interact;

*Appreciate the range of frameworks, and the strengths and weaknesses of them, that are used in analyses of the strategic management of technology.

*Have an appreciation of the concepts and "tools" needed to analyse firms’ innovation and technology strategies

*Develop through practice the essential generic skills of: academic writing (including referencing); seminar presentation; group working; interactive group discussion; how to access business information and databases to identify material about firms’ technology and other strategies, how to use this material, using research-based concepts, to analyse a firm’s strategies of developing new products and technologies.

Teaching and learning methods

Methods of delivery: Lectures & Seminar

Lecture hours:  12 (2 hours per week in weeks 1 and 11; 1 hour per week in weeks 2 to 10).
Seminar hours: 8 (1 hour in week 2 to 5 and 7 to 10, following the 1 hour lecture)
Private study: 80
Total study hours: 100
Total study hours: 100 hours split between lectures, classes, self study and preparation for classes, coursework and examinations

Informal Contact Methods
•    Office Hours
•    By appointment by email



Assessment methods

1 x individual essay (75%) and 1 group essay (25%)


Feedback methods

- Informal advice and discussion during a lecture, seminar, workshop or lab.

- Responses to student emails and questions from a member of staff including feedback provided to a group via an online discussion forum.

- Specific course related feedback sessions.

- Written and/or verbal comments on assessed or non-assessed coursework.

- Written and/or verbal comments after students have given a group or individual presentation.

- Generic feedback posted on Blackboard regarding overall examination performance.

Recommended reading

Tidd, J. and Bessant, J., Managing Innovation: Integrating Technological, Market and Organisational Change, Wiley, Sixth Edition, 2021.

Study hours

Scheduled activity hours
Lectures 12
Seminars 8
Independent study hours
Independent study 80

Additional notes

Programme Restrictions: Available as a free choice option to students who have received prior agreement from their registering School. Not available to BSc in Management/Management (Specialism), IMABS, IM and ITMB.
BMAN20821 is available to study abroad and exchange students admitted through the University of Manchester’s International Programmes Office.

For Academic Year 2023/24

Updated: March 2023

Approved by: March UG Committee


Return to course details