- UCAS course code
- N2N5
- UCAS institution code
- M20
Course unit details:
Marketing Management
Unit code | BMAN24281 |
---|---|
Credit rating | 20 |
Unit level | Level 2 |
Teaching period(s) | Semester 1 |
Available as a free choice unit? | No |
Overview
The course aims to enable students to acquire an in-depth knowledge of marketing, with a critical approach to assessing concepts and strategies. It also equips students with the knowledge of strategy process and writing marketing plans.
Pre/co-requisites
Unit title | Unit code | Requirement type | Description |
---|---|---|---|
Principles of Marketing | BMAN10101 | Pre-Requisite | Compulsory |
Aims
- To provide an in-depth knowledge of the marketing process
- To demonstrate the importance of creating value in marketing
- To inform students on designing value driven strategies and marketing mix
Learning outcomes
- Demonstrate a knowledge of how an integrated marketing strategy and plan is designed
- Assess alternative ways of creating customer value and designing marketing mix to support marketing strategy
- Analyse the impact of the ever-changing landscape within the environment in which organisations operate
- Demonstrate knowledge of the content of a marketing plan and how to put one together
- Research and evaluate marketing strategies adopted by real-life organizations
Teaching and learning methods
Lectures and seminars
Lecture Hours: 10x 2 hour lectures per week
Seminar Hours: 5x2 hour seminars /week
Total hours: 30 Hours
Employability skills
- Other
- Students will learn, and improve upon their existing, research skills. They will be able to assess alternative strategies and marketing programmes, as well as learn the practical skill of writing marketing plans.
Assessment methods
Summative
Case-based exam 60%
Group Report 40%
Formative
Group report presentation
Feedback methods
Formative and summative feedback will be provided on Blackboard, on scripts, in class & in seminars
Generic feedback from previous years to be published on Blackboard
Recommended reading
Core Text: Kotker, P. & Keller, K.L. (2015) Marketing Management, Boston: Pearson
Supplementary Texts:
Hooley, G. J., Piercy, N. F., & Nicoulaud, B. (2011). Marketing strategy and competitive positioning.
Study hours
Scheduled activity hours | |
---|---|
Lectures | 20 |
Seminars | 10 |
Independent study hours | |
---|---|
Independent study | 170 |
Teaching staff
Staff member | Role |
---|---|
Leandro Galli | Unit coordinator |
Abbie Iveson | Unit coordinator |
Additional notes
Pre-requisites: BMAN10101
Co-requisites: None
Programme Restrictions:
BSc Management/Management (Specialisms)
BSc International Management with American Business Studies
BSc International Management
Core: BSc Management (Marketing)
For Academic Year 2024/25
Updated: March 2024
Approved by: March UG Committee