BSc Management (Marketing) / Course details

Year of entry: 2024

Course unit details:
Entrepreneurship and Venturing

Course unit fact file
Unit code BMAN32261
Credit rating 20
Unit level Level 3
Teaching period(s) Semester 1
Available as a free choice unit? No


Students must be registered on BSc Mgt/Mgt Specialism, IM, IMABS, to enroll onto BMAN31972. For 2018/19, this is also available to MLBM students.


The aims of this final year course unit are to expose students to practical examples and theories that explain the role of entrepreneurship in societies and market economies. We aim to provide students with a solid understanding of what makes entrepreneurs successful. The literature on entrepreneurship will be combined with case studies and practical examples to enhance students’ understanding of entrepreneurship.
Students will have to collect their own empirical material on a company in the three different stages of entrepreneurship by using databases such as Factiva, ThomsonOne, Amadeus and Statista (available in the UoM library), as well as other sources. They will have to write a group report in which they interpret the empirical material using theory on entrepreneurship. They will also have to write an individual report along the same lines, but on a distinct company.


Learning outcomes

• Students will develop knowledge of entrepreneurship, different types of entrepreneurs, and the role of entrepreneurship.
• They will also develop knowledge on the different phases of entrepreneurship and venturing, including the start-up phase, the growth phase and the maturity phase.
• They will also acquire knowledge of determinants of entrepreneurial success in the different phases, including traits and motivations of entrepreneurs, business models and business plans, risk management, the role of finance, growth strategies, alliances and JVs, corporate entrepreneurship and M&As.
• Students will enhance their skills at report writing both individually and in a group context.
• They will develop data collection skills by using UoM library databases and further openly available sources of information.
• They will enhance their analytical skills by analysing the empirical material in relation to theory on entrepreneurship.

Teaching and learning methods

Lecture hours:  20 hours - 1 x 2hr lecture for 10 weeks
Seminar hours:  10.5 hours - 7 x 1.5hr seminar for 7 weeks
Computer lab hours: 1.5 hours - 1 x 1.5hr seminar for 1 week
Q&A sessions before report submission:  1.5 hours during one of the seminars
Total contact hours:  32 hours
Private study:  168 hours
Total study hours: 200 hours split between lectures, seminars, computer lab, self-study, data collection and preparation for classes and coursework.

Assessment methods

Method Weight
Written assignment (inc essay) 60%
Report 40%

Feedback methods

• Informal advice, discussion and feedback during lectures, seminars and office hours.
• Responses to questions and requests for feedback from students by email.
• Specific course related feedback sessions, including feedback on assignments.
• Generic feedback posted on Blackboard regarding overall course work performance.

Recommended reading

Burns, P. (2016). Entrepreneurship and Small Business. Palgrave Macmillan, 4th edition, ISBN-13: 978-1137430359.

Laasch, O., Ye, X, & Zhou, H. (2021). Chapter 13: Entrepreneuring in Laasch, O. (2nd edition) Principles of Management: Practicing Ethics, Responsibility, Sustainability. London: Sage.

Further case studies will be made available on Blackboard.

Study hours

Scheduled activity hours
Lectures 20

Teaching staff

Staff member Role
Marianna Rolbina Unit coordinator

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