BSc Management (Marketing) with Industrial/Professional Experience / Course details

Year of entry: 2024

Course description

Why study Management at Alliance MBS?

Our flexible management courses share a common first year before allowing you to focus on your chosen specialism to enhance your career prospects.

With a wide range of course units to choose from, you really can shape your own degree.

BSc Management (Marketing) with Industrial/Professional Experience will suit you if you are interested in strategic marketing management or in aspects of marketing such as market research, product development, brand management, integrated marketing communications, and retailing.

You will also complete a work placement in your penultimate year of study.

Download our work placement guide  to find out more.

To graduate with BSc Management (Marketing), you need to have studied at least 40 credits of second-year options (one-third of your studies) and at least 60 credits of final-year options (half of your studies) from the marketing subject area.

Since the Management and Management (Specialism) degrees are identical in the first year, transfer between them is straightforward - so you should apply for only one of them.


This course aims to promote critical awareness of the merits and complexities of management, and to instil an appreciation of the association between theory and practice.

It aims to introduce you to important new developments in the field of management, and to enable you to develop appropriate practical and transferable skills.

Special features

  • Study a broad-based management degree whilst specialising in marketing
  • Your chosen specialism will be reflected in your final degree title - BSc (Hons) Management (Marketing)
  • Don't want to specialise? Graduate with BSc (Hons) Management
  • Selected course units grant exemptions from professional exams
  • Includes a work placement year in your penultimate year of study

Teaching and learning

You will normally study four or five course units per semester.

Each week there are usually two hours of lectures for each course unit and a one-hour workshop in alternate weeks, although this varies slightly.

You are expected to double this in private study.

Group work and group or individual presentations will form a regular part of your assignments.

Coursework and assessment

Essays, multiple choice tests, project reports and presentations, in-class tests, and weekly assignments constitute the coursework component of assessment, although the nature and proportion of coursework varies across course units.

The remainder of assessment is by unseen examination.

Depending on the degree course, in your final year you can choose to do a research-based dissertation or project.

We aim to strike a balance between examinations and assessed coursework as well as providing opportunities for feedback on progress through non-assessed work.

Course unit details

You take courses totalling 360 credits over the duration of your studies to graduate with Honours (120 credits in each year of study). This includes a mixture of 10 and 20-credits units.

As your studies progress you have increasing flexibility in choosing courses which suit your personal interests and career aspirations.

Course content for year 1

Your first year will give you a good grounding in accounting, finance, management, work psychology, marketing, sociology, and economics.

This will help you to make more informed choices about optional course units in later years.

You will study 120 credits in total.

Course units for year 1

The course unit details given below are subject to change, and are the latest example of the curriculum available on this course of study.

TitleCodeCredit ratingMandatory/optional
Economic Principles : Microeconomics BMAN10001 10 Mandatory
Principles of Marketing BMAN10101 10 Mandatory
Financial Decision Making M BMAN10522M 10 Mandatory
Fundamentals of Financial Reporting BMAN10621M 10 Mandatory
Fundamentals of Management Accounting BMAN10632 10 Mandatory
Academic and Career Development BMAN10780 10 Mandatory
Case Studies in Professional Management BMAN10862 10 Mandatory
Introduction to Work Psychology BMAN10872 10 Mandatory
Quantitative Methods for Business and Management BMAN10960 20 Mandatory
Introduction to Management and Organisation Studies BMAN10970 20 Mandatory

Course content for year 2

Your second-year course structure is determined by whether you select a specialism or prefer to continue to study a broad range of topics.

If you decide to specialise, you will study 40 credits of core course units relating to your chosen specialism and 80 credits of optional course units to bring your total to 120 credits.

If you do not wish to specialise, you will choose 120 credits of optional course units from across the management portfolio, which includes all the core course units for each specialism alongside additional topics.

You can choose up to ten credits from a range of University College  level-two course units, including the Manchester Leadership Programme , and up to 20 credits of language courses at varying levels.

Please visit the University Language Centre for more details.

Course units for year 2

The course unit details given below are subject to change, and are the latest example of the curriculum available on this course of study.

TitleCodeCredit ratingMandatory/optional
Marketing Management BMAN24281 20 Mandatory
Marketing Communications in the Digital Age BMAN24352 20 Mandatory
Investment Analysis BMAN20072 10 Optional
Financial Statement Analysis BMAN20081 10 Optional
Consumer Behaviour BMAN20271 20 Optional
American Society and Economy BMAN20610 20 Optional
Financial Markets and Institutions BMAN21011 10 Optional
Financial Reporting and Accountability BMAN21020A 20 Optional
Intermediate Management Accounting BMAN21040A 20 Optional
Managing Projects BMAN22061 20 Optional
Foundations of Finance B BMAN23000B 20 Optional
Business Law 2: Law and the Modern Corporation in an International Context BMAN24052 10 Optional
Creativity, Design & Entrepreneurship BMAN24241 20 Optional
Ethical Business BMAN24261 20 Optional
Globalization & Employment BMAN24271 20 Optional
Operations Management and Strategy BMAN24291 10 Optional
International Business BMAN24312 20 Optional
Employment Relations and Human Resource Management BMAN24332 20 Optional
Personnel Selection and Talent Management BMAN24362 20 Optional
Sustainable Business BMAN24372 20 Optional
Research Methodology BMAN24410 20 Optional
Economic Analysis I: Firm Market and the Economy BMAN24431 20 Optional
Foundations of Strategy and Innovation BMAN24442 20 Optional
Business Law 1: Common Law and Common, Business Liabilities BMAN24761 10 Optional
Exploring Enterprise MCEL10001 10 Optional
Displaying 10 of 25 course units for year 2

Course content for year 3

If you successfully apply for a work placement, this will take place between your second and final year.

You will put theory into practice, develop transferable skills, and gain an insight into your chosen profession.

Previous BSc Management students have completed work placements at Boeing, Bentley, Deloitte, L'Oreal, Porsche, and Unilever, among others.

Course content for year 4

In your final year, you will choose at least 60 credits of final-year options from your chosen specialist area.

You will then select an additional 60 credits of optional course units to bring your total to 120 credits.

If you decide to opt for BSc Management without specialising, you can choose from most course units within the management portfolio and will select a total of 120 credits of optional course units.

Course units for year 4

The course unit details given below are subject to change, and are the latest example of the curriculum available on this course of study.

TitleCodeCredit ratingMandatory/optional
Contemporary Issues in Financial Reporting and Regulation BMAN30030 20 Optional
International Finance BMAN30060 20 Optional
Share Prices and Accounting Information BMAN30071 10 Optional
Financial Derivatives BMAN30091 10 Optional
Advanced Corporate Finance BMAN30111A 20 Optional
Accountability and Auditing BMAN30131 10 Optional
Digital Transformation in Accounting BMAN30151 10 Optional
Consultancy Project BMAN30180 40 Optional
Corporate Governance in Context BMAN30211 10 Optional
Financial Engineering BMAN30242 10 Optional
Corporate Contracting and Managerial Behaviour BMAN30702 10 Optional
Advanced Management Accounting BMAN31040 20 Optional
Business Decision Analytics BMAN31152 20 Optional
Marketing Strategy BMAN31302 20 Optional
Services Marketing Management BMAN31312 20 Optional
Retail Marketing BMAN31461 20 Optional
Dissertation BMAN31500 40 Optional
Organisational Change and Transformation in the 21st Century BMAN31631 20 Optional
Equality and Fairness at Work BMAN31652 20 Optional
Advanced Strategic Management BMAN31731 20 Optional
Wicked Problems: Clumsy Solutions - Leadership in Healthcare BMAN31762 20 Optional
Financial Market Microstructure BMAN31792 10 Optional
Comparative Industrial Relations BMAN31871 20 Optional
Economic Analysis II: Corporate Development, Growth and Strategy BMAN31881 20 Optional
Human Resource Strategy and Practice BMAN31901 20 Optional
Innovation and Markets BMAN31911 20 Optional
Digital Economy: Platforms, AI and The Business BMAN31952 20 Optional
International and Comparative Human Resource Management BMAN31982 20 Optional
International Competitiveness and Innovation BMAN31992 20 Optional
Advanced International Business BMAN32071 20 Optional
Applied Practical Investing BMAN32082 10 Optional
Supply Chain Management: Logistics and Purchasing BMAN32151 20 Optional
Sustainable Business in Society BMAN32251 20 Optional
Entrepreneurship and Venturing BMAN32261 20 Optional
FinTech Revolution: The Digital Transformation of Financial Services BMAN32272 20 Optional
Leadership and Success at Work BMAN32292 20 Optional
Advanced Technology Enterprise MCEL30011 10 Optional
Advanced Technology Enterprise MCEL30012 10 Optional
Interdisciplinary Sustainable Development MCEL30022 10 Optional
Enterprise Feasibility MCEL30052 10 Optional
Developing Business Ideas MCEL30111 10 Optional
Displaying 10 of 41 course units for year 4



John Rylands University Library is renowned as one of the most extensive libraries in the world.

This is complemented by our specialist business and management Eddie Davies Library which provides a dedicated service to Alliance Manchester Business School undergraduates.

There is increasing provision of information via various web-based services and much of your reading material will be available through e-journals.

These and other standard computing services, such as access to the internet and word processing, are available through computer clusters across campus in departmental buildings, libraries and halls of residence.

Many buildings in and around the campus are also equipped with free Wi-Fi access.

Personal development plans

PDPs are aimed at helping you develop awareness of generic transferable and subject-specific skills, improve independent learning and provide a record of your academic learning and achievement.

Academic advisors

All new Alliance Manchester Business School students are allocated an academic advisor who you will meet in regular sessions as part of a first-year course unit.

Where possible, you will keep the same academic advisor throughout your time here.

Your advisor will support you throughout your studies on matters of an academic nature, from providing feedback on a practice essay in preparation for your `formal' assessment at the end of each semester to discussing your PDP or writing you a reference.

We also have a dedicated undergraduate assessment and student support centre within the School, who will be your first point of contact for any ill health or other personal problems which are affecting your work.

Student mentoring

We operate a peer mentoring scheme which aims to provide you with a second or final year 'mentor' to provide practical assistance with orientation and induction as well as advice and information on any aspect of student life.

Disability support

Practical support and advice for current students and applicants is available from the Disability Advisory and Support Service. Email: