- UCAS course code
- N2N6
- UCAS institution code
- M20
BSc Management (Marketing) with Industrial/Professional Experience / Course details
Year of entry: 2024
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Course description
Our flexible management courses share a common first year before allowing you to focus on your chosen specialism to enhance your career prospects.
With a wide range of course units to choose from, you really can shape your own degree.
BSc Management (Marketing) with Industrial/Professional Experience will suit you if you are interested in strategic marketing management or in aspects of marketing such as market research, product development, brand management, integrated marketing communications, and retailing.
You will also complete a work placement in your penultimate year of study.
Download our work placement guide to find out more.
To graduate with BSc Management (Marketing), you need to have studied at least 40 credits of second-year options (one-third of your studies) and at least 60 credits of final-year options (half of your studies) from the marketing subject area.
Since the Management and Management (Specialism) degrees are identical in the first year, transfer between them is straightforward - so you should apply for only one of them.
Aims
This course aims to promote critical awareness of the merits and complexities of management, and to instil an appreciation of the association between theory and practice.
It aims to introduce you to important new developments in the field of management, and to enable you to develop appropriate practical and transferable skills.
Special features
- Study a broad-based management degree whilst specialising in marketing
- Your chosen specialism will be reflected in your final degree title - BSc (Hons) Management (Marketing)
- Don't want to specialise? Graduate with BSc (Hons) Management
- Selected course units grant exemptions from professional exams
- Includes a work placement year in your penultimate year of study
Teaching and learning
You will normally study four or five course units per semester.
Each week there are usually two hours of lectures for each course unit and a one-hour workshop in alternate weeks, although this varies slightly.
You are expected to double this in private study.
Group work and group or individual presentations will form a regular part of your assignments.
Coursework and assessment
Essays, multiple choice tests, project reports and presentations, in-class tests, and weekly assignments constitute the coursework component of assessment, although the nature and proportion of coursework varies across course units.
The remainder of assessment is by unseen examination.
Depending on the degree course, in your final year you can choose to do a research-based dissertation or project.
We aim to strike a balance between examinations and assessed coursework as well as providing opportunities for feedback on progress through non-assessed work.
Course unit details
As your studies progress you have increasing flexibility in choosing courses which suit your personal interests and career aspirations.
Course content for year 1
Your first year will give you a good grounding in accounting, finance, management, work psychology, marketing, sociology, and economics.
This will help you to make more informed choices about optional course units in later years.
You will study 120 credits in total.
Course units for year 1
The course unit details given below are subject to change, and are the latest example of the curriculum available on this course of study.
Title | Code | Credit rating | Mandatory/optional |
---|---|---|---|
Economic Principles : Microeconomics | BMAN10001 | 10 | Mandatory |
Principles of Marketing | BMAN10101 | 10 | Mandatory |
Financial Decision Making M | BMAN10522M | 10 | Mandatory |
Fundamentals of Financial Reporting | BMAN10621M | 10 | Mandatory |
Fundamentals of Management Accounting | BMAN10632 | 10 | Mandatory |
Academic and Career Development | BMAN10780 | 10 | Mandatory |
Case Studies in Professional Management | BMAN10862 | 10 | Mandatory |
Introduction to Work Psychology | BMAN10872 | 10 | Mandatory |
Quantitative Methods for Business and Management | BMAN10960 | 20 | Mandatory |
Introduction to Management and Organisation Studies | BMAN10970 | 20 | Mandatory |
Course content for year 2
Your second-year course structure is determined by whether you select a specialism or prefer to continue to study a broad range of topics.
If you decide to specialise, you will study 40 credits of core course units relating to your chosen specialism and 80 credits of optional course units to bring your total to 120 credits.
If you do not wish to specialise, you will choose 120 credits of optional course units from across the management portfolio, which includes all the core course units for each specialism alongside additional topics.
You can choose up to ten credits from a range of University College level-two course units, including the Manchester Leadership Programme , and up to 20 credits of language courses at varying levels.
Please visit the University Language Centre for more details.
Course units for year 2
The course unit details given below are subject to change, and are the latest example of the curriculum available on this course of study.
Title | Code | Credit rating | Mandatory/optional |
---|---|---|---|
Marketing Management | BMAN24281 | 20 | Mandatory |
Marketing Communications in the Digital Age | BMAN24352 | 20 | Mandatory |
Investment Analysis | BMAN20072 | 10 | Optional |
Consumer Behaviour | BMAN20271 | 20 | Optional |
American Society and Economy | BMAN20610 | 20 | Optional |
Financial Markets and Institutions | BMAN21011 | 10 | Optional |
Financial Reporting and Accountability | BMAN21020A | 20 | Optional |
Intermediate Management Accounting | BMAN21040A | 20 | Optional |
Managing Projects | BMAN22061 | 20 | Optional |
Foundations of Finance B | BMAN23000B | 20 | Optional |
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Course content for year 3
If you successfully apply for a work placement, this will take place between your second and final year.
You will put theory into practice, develop transferable skills, and gain an insight into your chosen profession.
Previous BSc Management students have completed work placements at Boeing, Bentley, Deloitte, L'Oreal, Porsche, and Unilever, among others.
Course content for year 4
In your final year, you will choose at least 60 credits of final-year options from your chosen specialist area.
You will then select an additional 60 credits of optional course units to bring your total to 120 credits.
If you decide to opt for BSc Management without specialising, you can choose from most course units within the management portfolio and will select a total of 120 credits of optional course units.
Course units for year 4
The course unit details given below are subject to change, and are the latest example of the curriculum available on this course of study.
Title | Code | Credit rating | Mandatory/optional |
---|---|---|---|
Contemporary Issues in Financial Reporting and Regulation | BMAN30030 | 20 | Optional |
International Finance | BMAN30060 | 20 | Optional |
Share Prices and Accounting Information | BMAN30071 | 10 | Optional |
Financial Derivatives | BMAN30091 | 10 | Optional |
Advanced Corporate Finance | BMAN30111A | 20 | Optional |
Accountability and Auditing | BMAN30131 | 10 | Optional |
Digital Transformation in Accounting | BMAN30151 | 10 | Optional |
Consultancy Project | BMAN30180 | 40 | Optional |
Corporate Governance in Context | BMAN30211 | 10 | Optional |
Financial Engineering | BMAN30242 | 10 | Optional |
Displaying 10 of 40 course units for year 4 | |||
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Facilities
Resources
John Rylands University Library is renowned as one of the most extensive libraries in the world.
This is complemented by our specialist business and management Eddie Davies Library which provides a dedicated service to Alliance Manchester Business School undergraduates.
There is increasing provision of information via various web-based services and much of your reading material will be available through e-journals.
These and other standard computing services, such as access to the internet and word processing, are available through computer clusters across campus in departmental buildings, libraries and halls of residence.
Many buildings in and around the campus are also equipped with free Wi-Fi access.
Personal development plans
PDPs are aimed at helping you develop awareness of generic transferable and subject-specific skills, improve independent learning and provide a record of your academic learning and achievement.
Academic advisors
All new Alliance Manchester Business School students are allocated an academic advisor who you will meet in regular sessions as part of a first-year course unit.
Where possible, you will keep the same academic advisor throughout your time here.
Your advisor will support you throughout your studies on matters of an academic nature, from providing feedback on a practice essay in preparation for your `formal' assessment at the end of each semester to discussing your PDP or writing you a reference.
We also have a dedicated undergraduate assessment and student support centre within the School, who will be your first point of contact for any ill health or other personal problems which are affecting your work.
Student mentoring
We operate a peer mentoring scheme which aims to provide you with a second or final year 'mentor' to provide practical assistance with orientation and induction as well as advice and information on any aspect of student life.