BSc Management (Innovation, Strategy and Entrepreneurship)

The course provides you with a step-by-step guide to starting and running your own venture by answering the questions many fresh entrepreneurs face, including but not limited to:

• How to develop ideas and start a venture?

• How to define and reach your target market?

• How to grow your business in the long term?

• Where to find funding for entrepreneuri

Students must be registered on Management, IM or ITMB Undergraduate programmes.

The course aims to give the students an applied understanding of modern entrepreneurial practices and teach them to make informed decisions when running their own businesses. Academic literature will be combined with case studies and practical examples to enhance students’ understanding of entrepreneurship. 

By the end of this module students will:

Develop knowledge of the role of individual and corporate entrepreneurship, types of entrepreneurs, entrepreneurial practices, business models, growth strategies, risks, the role of finance.

Learn how to formulate business ideas and pitch them to potential investors.

Collect and critically analyse industry data to identify and pursue viable business opportunities.

Apply a rich toolset of theoretical frameworks to make strategic decisions for their ventures.

Lecture hours:  18 hours - 1 x 2hr lecture for 9 weeks
Seminar hours:  13.5 hours - 1 x 1.5hr seminar for 9 weeks
Presentations: 4 hours - 2 x 2hr lecture for 1 week
Total contact hours:  35.5 hours
Private study:  164.5 hours
Total study hours: 200 hours 

Individual written assignment - 2000 words - 60%

Group presentation (including peer assessment via BuddyCheck) - 10 minutes - 40%

• Informal advice, discussion and feedback during lectures, seminars and office hours.
• Responses to questions and requests for feedback from students by email.
• Specific course related feedback sessions, including feedback on assignments.
• Generic feedback posted on Blackboard regarding overall course work performance.

Burns, P. (2016). Entrepreneurship and Small Business. Palgrave Macmillan, 4th edition, ISBN-13: 978-1137430359.

Further case studies will be made available on Blackboard.