BSc Management (Innovation, Strategy and Entrepreneurship)

This unit teaches a broad range of business concepts such as the external environment, finance and creating ideas with the aim of the students applying these to study a company of their choice from their own subject area. The assessment involves analysing the current state of that company and making appropriate recommendations using a formal business report and a formative presentation.

This programme unit aims to:

To develop core enterprise and transferable skills in research, team-working, giving presentations and report writing.
To introduce the external and competitive environments in which entrepreneurial organisations operate including how opportunities are spotted and the types of organisation that can be set up.
To introduce some key techniques and models for commercial analysis such as PESTLE, SWOT, Porters Five Forces and financial statements and ratios.

Introduction to the unit. Safety and business opportunities;
Entrepreneurial companies - forms of organisations;
The macro market - types of industry & PESTLE analyses;
The micro market - marketing & SWOT analyses;
The macro industry - competitive environments & 5 Forces model;
Formative Presentations;
 

Formative assessment
Group Presentation - 20 mins 

Summative assessments
Individual Project (100%) - 1500 words

In this unit, a formative work assessment is marked and comments are returned to you via Blackboard.
Additional formative feedback is available to you through the following means:
•    Attending lectures, joining discussions about case studies and doing short work tasks set within the lecture session.
•    Your lecturer will reply to brief individual questions at the end of each lecture session, if there are a few minutes to spare.
•    Your lecturer will provide brief replies to your e-mailed enquiry.
Your lecturer may feedback messages to the whole class via Blackboard if the point that you have raised could be of benefit to the whole class.

Useful websites
The course handbook also provides an extensive list of weblinks
 

Books
Mullins, J.W. (2006), The New Business Road Test, 2nd ed. FT/ Prentice Hall, Harlow
Worthington, I. and Britton, C. (2006) The Business Environment, 5th ed. FT/Prentice Hall, Harlow
Atrill, P. and McLaney, E. (2009), Financial Accounting for Non Specialists, 6th ed,
FT/Prentice Hall, Harlow

Offered as an option on the BA in Creative and Cultural Industries programme

For Academic Year 2024/25

Updated: March 2024

Approved by: March UG Committee