MA Art Gallery and Museum Studies / Course details

Year of entry: 2024

Course unit details:
Global, Cultural and Creative Industries

Course unit fact file
Unit code SALC61402
Credit rating 30
Unit level FHEQ level 7 – master's degree or fourth year of an integrated master's degree
Teaching period(s) Semester 2
Available as a free choice unit? No


This module will examine theoretical fundamentals, global paradigmatic models, and evidence-based policy analysis of Global Cultural and Creative Industries (CCIs). By reviewing case studies in different countries, we will discuss representative tools, policies, and their socio-economic multidimensional impacts. Our examination of CCIs will draw on a set of techniques and innovative global strategies, which will help us analyse how evidence can shape a better understanding of impact (ex-post analysis) and policymaking (ex-ante decision making) for Global Creative Industries. The module’s social and economic analysis of CCIs will emphasise different visions and approaches found in relevant global policies. You will be introduced to pertinent theoretical lenses, and databases, to understand various layers of the socio-economic impact of different global policies for arts, technology, and digital markets innovations (from GDP and international trade to wellbeing, cultural value, and human and social development). The learning track of this module is composed of three axes: Axis i. The Cultural Economics and Global Creative Industries (4 weeks): aims to examine different theoretical elements and tools in Cultural Economics, Cultural and Creative Industries and Evidence-based policies; Axis ii. Policies for Arts and Global Creative Industries (5 weeks): an overview on the relevant global policies for Arts and Creative industries focusing on narratives shaped by evidence, considering paradigms in the decision-making (ex-ante) as well as broader impacts (ex-post); Axis iii. Research-training on producing evidenced based policies for CCIs (3 weeks): in this axis you will create an individual portfolio of evidence-based analysis aiming at the study of a global (or sectorial) policy for CCIS, producing a multidimensional evaluation of strategy and impact.


  • Develop a critical understanding of the theoretical frameworks, policies, evidence production and context-impact evaluation in the field of Cultural Economics and Global Creative Industries.
  • Establish a critical ability to read and interpret the ecosystem of data production on the Socio-Economic impact of Arts and Creative Industries.
  • Develop capacity in producing strategic evidence relying on consistent research methodologies for primary and secondary data under the specificities of Arts and Creative Industries Management.
  • Combine theoretical knowledge and practical references in data-production abilities for the public, semi-public and private decision-making process and accountability in the Arts Management activities.


Themes and content will include:  

Week 1: Conceptual framework: The Economy of Culture and Development: basic concepts and lenses (axis 1) 

Week 2: Conceptual framework: Beyond and above GDP on Economics: different views of economic impact and context measurements (axis 1)

Week 3: Multidimensional Value: Cultural, Economic Value and Wellbeing (Axis 1)

Week 4: The multi-layered socio-economic impact of Culture: Social Impact of the Arts (Axis 1) 

Week 5: CCIs Models: Global Creative and Cultural Industries models (Axis 2)

Week 6: CCIs Models: Global Creative and Cultural Industries models II (Axis 2)

Week 7: CCIs in the UK: Economic fundaments of Policies for Creative Industries in the UK: a tale of heterogeneity (Axis 2)

Week 8: Methods and evaluation: Evidence-based policies in culture and creative industries: methodologies and available frameworks. (Axis 2)

Week 9: Methods and evaluation: Multidimensional impact: researching and exploring databases (Axis 2)

Week 10: Group Project Work: Building an evidence-based narrative on impact: Creating the individual evidence portfolio – part 1 (Axis 3)

Week 11: Group Project Work: Building an evidence-based narrative on impact: Creating the individual evidence portfolio – part 2 (Axis 3)

Week 12: Presentation of the individual portfolio of indicators (Axis 3) 

Teaching and learning methods

Weekly one hour lecture and two hour seminars with directed learning and presentations to be prepared from week to week, including presentations by guest lectures. Students will be directed to conduct fieldwork in preparation for the class in specific weeks.

The course will have a Blackboard site with all elements of the minimum specification including:

1. Aims, Objectives, Timetable and Mode of Assessment

2. Course Materials

3. Reading lists

4. Guidance on assessment

5. Group project discussion board 

Knowledge and understanding

  • Comprehension of the ecosystem of Creative Industries policies in the UK and the world 
  • Demonstrate understanding of contemporary debates on new strategies of accountability and evidence-based policies for arts managers, practitioners, and policymakers 
  • Understand the application of the economic rationale to the arts and creative industries and build on diverse methodologies, lenses, and multidimensional instruments. 
  • Develop knowledge on how to analyse, compare, and evaluate different strategies of tools to assess arts and culture impact and critically assess the measurement of impacts commonly used by arts managers and governments. 

Intellectual skills

  • Undertake self-directed learning and skills acquisition
  • Conduct independent, critical data analysis 
  • Develop appropriate methodological and analytical skills 

Practical skills

  • Initiate practical and creative solutions to specific criteria
  • Communicate complex research findings through clear written and verbal articulation, supported by appropriate technological tools 
  • Achieve an advanced and critically informed level of group work
  • Gain experience in decision-making based on evidence

Transferable skills and personal qualities

  • Retrieve, select and critically evaluate information from a variety of sources, including libraries, archives, and the internet
  • Orchestrate group work in disciplinary and multi-disciplinary contexts and work constructively within a team 
  • Communicate information and ideas effectively in a professional, as well as an academic, environment
  • Critically evaluate personal performance through monitoring and analytical reflection
  • Demonstrate independent learning ability suitable for continuing study and professional development
  • Develop skills and gain experience in group project work and communication 

Employability skills

Project management
Gain experience in development and evaluation of an Arts and/or Creative Industries project/policy
Oral communication
Articulate clearly key historic and contemporary debate on Creative Industries policies
Get data-analysis skills required in evidence-bases policies
Manage time efficiently

Assessment methods

Assessment taskFormative or SummativeLengthWeighting within unit (if relevant)
Group project indicators portfolio (including group statement about collaborative process)Summative2000 words40%
EssaySummative2500 words60%

Feedback methods

Essay Proposal surgery and written comments - Formative

Academic advisor meeting - Formative

Turnitin - Summative

Recommended reading

Banks, M.; O’Connor J. After the creative industries. International Journal of Cultural Policy, Oxfordshire, v. 15, n. 4, p. 365–373, 2009

Flew, Terry. The Creative Industries: Culture and Policy. Los Angeles, [Calif.]¿;: SAGE, 2012.

Hesmondhalgh, D., Oakley, K., Lee, D., Nisbett, M. Culture, Economy and Politics. The Case of New Labour. London: Palgrave, 2015

Kong, Lily., and Justin. O’Connor. Creative Economies, Creative Cities: Asian-European Perspectives. Dordrecht: Springer Netherlands, 2009

O’Brien, Dave. Cultural Policy: Management, Value and Modernity in the Creative Industries. Abingdon, Oxon: Routledge, 2014

Peris-Ortiz, Marta. Cultural and Creative Industries. 1st ed. Springer International Publishing, 2019

Potts, J.; Cunningham, S. Four models of the creative industries. International Journal of Cultural Policy, v. 14, n. 3, p. 233–247, 2008.

Salvador, Elisa, Trilce Navarrete, and Andrej Srakar. Cultural Industries and the COVID-19 Pandemic¿: a European Focus. Abingdon, Oxon: Routledge, 2022

Study hours

Scheduled activity hours
Lectures 12
Seminars 24
Work based learning 24
Independent study hours
Independent study 240

Teaching staff

Staff member Role
Leandro Valiati Unit coordinator

Return to course details