MSc Marketing

Year of entry: 2020

Overview

Degree awarded
MSc
Duration
12 months full-time.
Entry requirements

We require a First or Upper Second class honours degree (2:1, with 60% average) from a UK university or the overseas equivalent.

When assessing your academic record, we take into account your grade average, position in class, references and the standing of the institution where you studied your qualification. 

Full entry requirements

How to apply

Apply online >>

NOTE: There is a non-refundable application fee of £60, which you can pay using our secure online payment facility . We cannot consider applications until you have paid the application fee.

Course options

Full-time Part-time Full-time distance learning Part-time distance learning
MSc Y N N N

Course overview

Develop a critical appreciation of key areas in marketing, with the opportunity to hone your skills in a specific area.

Open days

Postgraduate Open Day

Wednesday 6 November, 2019

Venue: The Mill, Alliance MBS (No 29 on Campus Guide)

Registration starts at 2.15pm

2.30-3.30pm       Welcome presentation, Masters alumni panel discussion

3.30-4.30pm       Meet academics, current students and admissions staff

3.30-4.30pm       Opportunity to take a campus tour.

Sign up now>>

Events in the UK and around the world

We attend many events in the UK, Europe and around the world. Find out when we're at an event in a city near you >>

If you're planning a visit to Manchester and are unable to attend an Open Day or Information Session, please organise a personal visit .

Fees

For entry in the academic year beginning September 2020, the tuition fees are as follows:

  • MSc (full-time)
    UK/EU students (per annum): £14,000
    International students (per annum): £24,000

The fees quoted above will be fully inclusive for the course tuition, administration and computational costs during your studies.

Refund Policy

Due to the competition for places and limited availability, our courses require a deposit of £1000 to cover non-recoverable costs and secure your place. The deposit will be deducted from your tuition fees when you register on the course.

The deposit is non-refundable, except in the following situations:

  • you fail to meet the conditions of your offer (see below for further information); and/or
  • you are refused a visa or entry clearance to enter the UK (proof must be submitted)

If an offer has been made specifying an English Language condition which you do not meet, the Admissions Team will require the official certificate of an English Language test taken after the date of offer as evidence that you have attempted to meet your offer conditions for a refund to be approved. The English Language test certificate provided with your application documents will not be accepted as proof that you have attempted to meet your offer conditions as such a certificate will predate the offer.

If an offer has been made specifying an academic condition, the Admissions Team will require the official university documentation showing that you have not met this academic condition from the institution at which you have studied, as evidence for a refund to be approved.

The Admissions Team reserves the right to refuse to refund of any deposit that does not meet with the requirements outlined above.

Policy on additional costs

All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme. Any unavoidable additional compulsory costs totalling more than 1% of the annual home undergraduate fee per annum, regardless of whether the programme in question is undergraduate or postgraduate taught, will be made clear to you at the point of application. Further information can be found in the University's Policy on additional costs incurred by students on undergraduate and postgraduate taught programmes (PDF document, 91KB).

Scholarships/sponsorships

Read about available scholarships and funding .

Contact details

School/Faculty
Alliance Manchester Business School
Contact name
Master's Admissions Office
Telephone
+44 (0)161 306 1339
Email
Website
https://www.alliancembs.manchester.ac.uk/study/masters/msc-marketing/
School/Faculty
Alliance Manchester Business School was established in 1965 as one of the UK's first two business schools. Today, we are the UK's largest campus-based business and management school, and 'Original Thinking Applied' is at the heart of everything we do. Find out more .

Courses in related subject areas

Use the links below to view lists of courses in related subject areas.

Entry requirements

Academic entry qualification overview

We require a First or Upper Second class honours degree (2:1, with 60% average) from a UK university or the overseas equivalent.

When assessing your academic record, we take into account your grade average, position in class, references and the standing of the institution where you studied your qualification. 

English language

For the latest information on demonstrating your English proficiency for those whose first language is not English, please see our language requirements .

English language test validity

Some English Language test results are only valid for two years. Your English Language test report must be valid on the start date of the course.

Other international entry requirements

We accept a range of qualifications from different countries. For these and general requirements see entry requirements for your country .

Application and selection

How to apply

Apply online >>

NOTE: There is a non-refundable application fee of £60, which you can pay using our secure online payment facility . We cannot consider applications until you have paid the application fee.

Advice to applicants

Your statement of purpose should cover the areas outlined below and be one page A4: 

  • Tell us why you are interested in the MSc Marketing course at Alliance MBS and how the course will impact on your future
  • Describe what makes you an outstanding applicant and describe your potential to contribute to all aspects of the course.

Please note:  there is a non-refundable application fee of £60, which you can pay using our secure online payment facility .  We cannot consider applications until you have paid the application fee.

How your application is considered

We can only process applications with the following documents:

  • £60 non-refundable application fee payment
  • up-to-date English language score outlining individual element scores, or date of your test (where applicable)
  • first and second year transcript (scanned copies are accepted at the time of application)
  • one academic reference letter , or a professional reference letter if you graduated more than two years ago
  • statement of purpose
  • copy of passport (for non-home/EU students only)

Deferrals

To defer your offer to the following year, you must contact your admission officer to get a copy of the deferral form.   You can only defer your offer for one year.

Re-applications

If you applied in the previous year and your application was not successful you may apply again. Your application will be considered against the standard course entry criteria for that year of entry. In your new application you should demonstrate how your application has improved. We may draw upon all information from your previous applications or any previous registrations at the University as a student when assessing your suitability for your chosen course.

Course details

Course description

Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field.

Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area, or you can pursue an academic career via subsequent doctoral work.

  • Gain the key skills required for a successful career in marketing
  • Learn about marketing management strategy and the development processes to bring new products to market
  • Learn about research methods, including techniques of data collection and analysis

Option to choose a specialist pathway to help you stand out in the job market:

  • Business-to-business
  • Consumer behaviour
  • Corporate Social Responsibility
  • International marketing
  • Retailing
  • Services

You have the opportunity to apply for an international exchange to broaden your horizons and enhance your employability in the global job market.  This will need to be discussed on an individual basis with the course director.

Coursework and assessment

Assessment across the course units varies, and includes a combination of examinations, course work, group project and presentations, individual essay and assignments. A 15,000-25,000 word dissertation is also normally undertaken.

Course unit details

During the course, you will be taking 180 credits in total. The eight taught modules during semesters 1 and 2 will total 120 credits.  

We now offer a choice of two routes through the final stage of your Masters, which accounts for 60 credits.

  • Dissertation
  • The Group Business Case Project. You will get the opportunity to apply the knowledge gained in the first two semesters to practical business problems. If you select this route, you will work in a group to develop a report on a contemporary business problem and then individually develop an analysis of your group report.

There may also be an opportunity to spend semester 2 abroad on an international exchange . This will need to be discussed on an individual basis with the Programme Director.

Course unit list

The course unit details given below are subject to change, and are the latest example of the curriculum available on this course of study.

TitleCodeCredit ratingMandatory/optional
Fundamentals of Marketing Management BMAN73991 15 Mandatory
Marketing Implementation and Strategy BMAN74011 15 Mandatory
Quantitative Marketing Research in the Digital Age BMAN74021 15 Mandatory
Qualitative Marketing Research in the Digital Age BMAN74031 15 Mandatory
Corporate Social Responsibility BMAN60162 15 Optional
Integrated Marketing Communication & Advertising BMAN60222 15 Optional
Consumer Behaviour BMAN70102 15 Optional
Business to Business Marketing BMAN70152 15 Optional
Retail Marketing BMAN70172 15 Optional
Services Marketing BMAN70252 15 Optional
International Marketing BMAN70402 15 Optional
Digital Business BMAN71702 15 Optional
MSc Marketing Group Business Case Project BMAN73890 60 Optional
Marketing Analytics BMAN74042 15 Optional
Displaying 10 of 14 course units

Disability support

Practical support and advice for current students and applicants is available from the Disability Advisory and Support Service. Email: dass@manchester.ac.uk

Careers

Career opportunities

Graduates from this course are well suited to careers in both the academic and business world. Graduates have gone on to work in marketing positions in blue chip companies throughout the world and to pursue academic careers in many institutions both in the UK and overseas. Doctoral students have gone on to investigate topics including ethical consumerism and relationship marketing in professional services.

Recent recruiters

AKQA, Amnet, Avantgarde Experts, Domestic & General, Dyson Ltd, EY, Feilo Sylvania, Galderma, Google, GroupM, L'Oréal, Marks & Spencer, Intercontinental Hotels Group, Reckitt Benckiser, Tug Agency and Volkswagen Group UK.

Read more about graduate career destinations >>

Read about our Postgraduate Careers Service >>

Read the latest information on visa changes and opportunities in the UK for international students >>