MSc Marketing

Alliance Manchester Business School and the university both hold regular events throughout the year, including webinars, information sessions and the annual on-campus Master's Expo. All of which offer the opportunity to find out more about our facilities and courses from our academic and admissions staff.

This year sign up for webinars as part of our ‘Original Thinking for the Next Generation’ Webinar series, exclusively at Alliance Manchester Business School. Join a webinar to hear from academics and employers about the skills students gain, how they are applied in the workplace, and where they could take you next.

We also attend a number of education fairs both in the UK and overseas throughout the year.

For more details on how you can meet us, visit our events page: https://www.alliancembs.manchester.ac.uk/events/masters-events/

Apply online >>

Staged Admissions Deadlines

NOTE: There is a non-refundable application fee of £60. You should be prompted to pay this within the application portal before you can submit your application. We cannot consider applications until you have paid the application fee.

Applying to multiple programmes

Your statement of purpose should cover the areas outlined below: 

• Tell us why you are interested in the MSc Marketing course at Alliance MBS and how the course will impact on your future
• Describe what makes you an outstanding applicant and describe your potential to contribute to all aspects of the course.

Develop the marketing knowledge, strategic judgement and practical skills needed to build a successful career in marketing. This MSc is designed for students who want to understand how marketing creates value for organisations, customers and wider markets, while gaining the flexibility to shape their learning around a specialist area of interest.

You will develop a critical appreciation of key areas in marketing, including marketing management, strategy, research, communication, consumer behaviour and the development of new products and services. Through a combination of knowledge-based learning, analytical training and applied work, you will learn how to evaluate marketing challenges, interpret evidence and develop ideas that respond to real business needs.

The course also gives you the opportunity to broaden your experience through specialist pathways and the option to apply for an international exchange, helping you build a more global perspective on marketing and enhance your employability. In the final stage of the programme, you can choose between a dissertation or a Group Business Case Project, allowing you to apply your learning to either an independent research question or a contemporary business problem.

Studying at Alliance Manchester Business School places you within one of the UK’s largest campus-based business and management schools, part of The University of Manchester. You will study in Manchester, a diverse and well-connected city, while benefiting from AMBS’ dedicated postgraduate careers support, international outlook and focus on developing graduates who can think critically, communicate effectively and apply original thinking in practice.

Build skills for marketing careers
Develop the knowledge and practical skills needed for a successful career in marketing. The course supports careers in both business and public-sector settings, with graduates progressing into marketing roles in varied organisations around the world.

Specialise through pathway-led learning
Shape your degree around your interests by choosing a specialist marketing pathway. This allows you to deepen your understanding in a particular area and build a more focused profile for your future career.

Apply your learning through a dissertation or Group Business Case Project
In the final stage of the course, you can choose between a dissertation or the Group Business Case Project. The project route gives you the opportunity to apply knowledge from the taught part of the course to a contemporary business problem, working in a group before completing an individual analysis.

Broaden your outlook through international exchange
You can apply for an international exchange, giving you the opportunity to broaden your horizons and enhance your employability in the global job market.

Study on a highly ranked marketing course
This postgraduate marketing degree is ranked 4th in the UK and 14th in the world in the QS Business Masters Rankings 2026.

Throughout the programme, you will develop a strong set of marketing, analytical and professional skills, including:

• Marketing strategy and implementation.
• Market, customer and consumer analysis.
• Quantitative and qualitative marketing research.
• Marketing communication and advertising.
• Evidence-based decision-making.
• Critical thinking and evaluation.
• Creative problem-solving.
• New product and service development insight.
• International and cross-cultural marketing awareness.
• Teamworking, communication and presentation skills.

These skills prepare graduates for marketing roles across a range of organisations, as well as academic routes for those who want to pursue doctoral study. The programme is particularly relevant for students interested in marketing strategy, brand and communications, consumer insight, business-to-business marketing, retail marketing, services marketing, international marketing or research-led marketing careers.

By combining specialist marketing study with applied project work, international opportunities and dedicated careers support, our MSc Marketing helps you build the confidence to analyse markets, understand customers and contribute to effective marketing decisions in a global business environment.