MSc Innovation Management and Entrepreneurship / Course details

Year of entry: 2024

Course unit details:
Innovation & Strategy

Course unit fact file
Unit code BMAN71662
Credit rating 15
Unit level FHEQ level 7 – master's degree or fourth year of an integrated master's degree
Teaching period(s) Semester 2
Available as a free choice unit? No


  • The concept of strategy and its relevance for innovation
  • Innovation Strategy formulation: Classic view (design and strategic planning), Positioning (Porter) and the Resource Based View (RBV). Limitations and critical assessment.
  • The creation and evolution of new markets. Incumbent responses to radical innovations
  • Innovation failure
  • Managerial cognition and strategy development (behavioural approach)
  • The Dynamic Capabilities approach


BMAN71662 Programme Req: BMAN71662 is only available as an elective to students on MSc IME


This course unit aims at developing an understanding of the main issues companies have to consider when developing an innovation strategy. It covers aspects related to i) decision making processes at the micro-level of the organisation and ii) market and industry factors and their influence for the development of innovation strategies.


Learning outcomes

On successful completion of the course unit, students should be able to:

  • Identify the different main theoretical approaches and analytical tools used to study strategy and innovation
  • Articulate the key strategic issues that innovative firms face in specific contexts
  • Apply strategy and innovation concepts to real business organizations, and think creatively about alternative courses of action and recommendations for improving their innovation performance


Assessment methods

Individual or group video based on allocated topic: 30%

2,500 word group or individual report based on topics covered in the course: 70%


Feedback methods

Informal advice and discussion during lectures. Specific course related feedback sessions.

Written and/or verbal comments on coursework.

Recommended reading

Mintzberg, H., Ahlstrand, B, and Lampel, J. (2009). Strategy Safari. 2nd Edition Published by Pearson Education. (Other editions were published in 1998, 2005).

Geroski Paul, The Evolution of New Markets, Oxford, 2003.

Schilling, M. (2017) Strategic Management of Technological Innovation. 5th edition (published by Mc Graw Hill). (The 4th edition was published in 2013).

Tidd, J. and Bessant, J. (2013) Managing Innovation: Integrating Technological, Market and Organisational Change. 5th edition (published by Wiley). (The 4th edition was published in 2009).


Study hours

Scheduled activity hours
Lectures 30
Independent study hours
Independent study 120

Teaching staff

Staff member Role
Mercedes Bleda Unit coordinator

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