MSc Innovation Management and Entrepreneurship / Course details
Year of entry: 2024
- View tabs
- View full page
Course unit details:
Innovation & Strategy
|Unit level||FHEQ level 7 – master's degree or fourth year of an integrated master's degree|
|Teaching period(s)||Semester 2|
|Available as a free choice unit?||No|
- The concept of strategy and its relevance for innovation
- Innovation Strategy formulation: Classic view (design and strategic planning), Positioning (Porter) and the Resource Based View (RBV). Limitations and critical assessment.
- The creation and evolution of new markets. Incumbent responses to radical innovations
- Innovation failure
- Managerial cognition and strategy development (behavioural approach)
- The Dynamic Capabilities approach
This course unit aims at developing an understanding of the main issues companies have to consider when developing an innovation strategy. It covers aspects related to i) decision making processes at the micro-level of the organisation and ii) market and industry factors and their influence for the development of innovation strategies.
On successful completion of the course unit, students should be able to:
- Identify the different main theoretical approaches and analytical tools used to study strategy and innovation
- Articulate the key strategic issues that innovative firms face in specific contexts
- Apply strategy and innovation concepts to real business organizations, and think creatively about alternative courses of action and recommendations for improving their innovation performance
Individual or group video based on allocated topic: 30%
2,500 word group or individual report based on topics covered in the course: 70%
Informal advice and discussion during lectures. Specific course related feedback sessions.
Written and/or verbal comments on coursework.
Mintzberg, H., Ahlstrand, B, and Lampel, J. (2009). Strategy Safari. 2nd Edition Published by Pearson Education. (Other editions were published in 1998, 2005).
Geroski Paul, The Evolution of New Markets, Oxford, 2003.
Schilling, M. (2017) Strategic Management of Technological Innovation. 5th edition (published by Mc Graw Hill). (The 4th edition was published in 2013).
Tidd, J. and Bessant, J. (2013) Managing Innovation: Integrating Technological, Market and Organisational Change. 5th edition (published by Wiley). (The 4th edition was published in 2009).
|Scheduled activity hours|
|Independent study hours|
|Mercedes Bleda||Unit coordinator|