
MSc Innovation Management and Entrepreneurship / Course details
Year of entry: 2021
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Course unit details:
High Tech Entrepreneurship
Unit code | BMAN71721 |
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Credit rating | 15 |
Unit level | FHEQ level 7 – master's degree or fourth year of an integrated master's degree |
Teaching period(s) | Semester 1 |
Offered by | Alliance Manchester Business School |
Available as a free choice unit? | No |
Overview
- Introduction and overview
- Developing products that matter
- Designing an effective business model
- Learn startup: testing business hypothese
- Success metrics for startups
- Gaining legitimacy for your startup
- Financial analysis for startups
- Developing a competitive advantage
- Strategies for sustained growth
- The great elevator pitch session
Pre/co-requisites
Aims
This IME course unit will deal with the challenge of creating a technology venture. This unit will help students to learn and apply different ways of how to launch and grow a technology startup. In the lectures, the students will learn about how entrepreneurs can recognize attractive market opportunities and address these opportunities through novel products and value propositions. They will learn how to systematically test and validate an initial business idea and transform it into an effective business model. In the seminars, the students will apply the insights gained in the lectures by developing a business plan for a technology startup of their choice. The students will work in groups and will face the challenge to not only come up with an exciting new idea for a new venture, but also to gather ‘real-world’ feedback from potential customers. The final business plans will be presented in Pecha Kucha style in the final session.
Learning outcomes
On completion of this unit successful students will:
- Understand the nature of high entrepreneurship and be familiar with the main steps characteristics of successful technology start-ups
- Understand and be able to apply a systematic method to effectively develop a new start-upDevelop the skills to think an entrepreneur
Assessment methods
Group Project (5000 words) (40%)
Written Examination (two hours) (60%)
Feedback methods
Informal advice and discussion during lectures and seminars
Response to student e-mails and questions from a member of staff including feedback provided to a group via an online discussion forum
Specific course related feedback sessions
Written and/or verbal comments on assessed and non-assessed coursework
Written and/or verbal comments after students have given a group or individual presentation
Recommended reading
Academic and practitioner oriented articles (2-3 per week)
The articles are detailed in the full course outline provided at the start of the unit.
Study hours
Scheduled activity hours | |
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Assessment written exam | 2 |
Lectures | 20 |
Seminars | 15 |
Independent study hours | |
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Independent study | 113 |
Teaching staff
Staff member | Role |
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Karl Taeuscher | Unit coordinator |
Additional notes
Informal contact methods
- Contact before and after contact sessions
- Meetings by appointment