MSc Innovation Management and Entrepreneurship / Course details

1. Introduction and overview
2. Developing products that matter
3. Designing an effective business model
4.  Learn startup: testing business hypothese
5. Success metrics for startups
6. Gaining legitimacy for your startup
7. Financial analysis for startups
8. Developing a competitive advantage
9. Strategies for sustained growth
10. The great elevator pitch session

 

BMAN71721 Programme Req: BMAN71721 is only available as a core unit to students on MSc IME

This IME course unit will deal with the challenge of creating a technology venture. This unit will help students to learn and apply different ways of how to launch and grow a technology startup. In the lectures, the students will learn about how entrepreneurs can recognize attractive market opportunities and address these opportunities through novel products and value propositions. They will learn how to systematically test and validate an initial business idea and transform it into an effective business model. In the seminars, the students will apply the insights gained in the lectures by developing a business plan for a technology startup of their choice. The students will work in groups and will face the challenge to not only come up with an exciting new idea for a new venture, but also to gather ‘real-world’ feedback from potential customers. The final business plans will be presented in Pecha Kucha style in the final session.

 

On completion of this unit successful students will:

• Understand the nature of high entrepreneurship and be familiar with the main steps characteristics of successful technology start-ups
• Understand and be able to apply a systematic method to effectively develop a new start-upDevelop the skills to think an entrepreneur

 

 

Group Project (5000 words) (40%)

Written Examination (two hours) (60%)

 

Informal advice and discussion during lectures and seminars

Response to student e-mails and questions from a member of staff including feedback provided to a group via an online discussion forum

Specific course related feedback sessions

Written and/or verbal comments on assessed and non-assessed coursework

Written and/or verbal comments after students have given a group or individual presentation

 

Academic and practitioner oriented articles (2-3 per week)

The articles are detailed in the full course outline provided at the start of the unit.

Informal contact methods

• Contact before and after contact sessions
• Meetings by appointment