MSc Management

For entry in the academic year beginning September 2027, the tuition fees are as follows:

• MSc (full-time)
  UK students (per annum): £21,000
  International, including EU, students (per annum): £34,800

The fees quoted above are fully inclusive of tuition, administration and computational costs.

Fees for entry are subject to yearly review. The University reserves the right to increase your tuition fee by up to 7% each year for courses lasting more than one year, including to reflect rising costs associated with delivering our educational and wider student experience. Postgraduate fees information .

Always contact the admissions team if you are unsure which fee applies to your qualification award and method of attendance.

All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme. Any unavoidable additional compulsory costs totalling more than 1% of the annual home undergraduate fee per annum, regardless of whether the programme in question is undergraduate or postgraduate taught, will be made clear to you at the point of application. Further information can be found in the University's Policy on additional costs incurred by students on undergraduate and postgraduate taught programmes (PDF document, 91KB).

We know that student finance can be complicated. The links below provide further information to help guide you.

Learn more about - student finance options for UK students.

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Graduates of The University of Manchester and Manchester Metropolitan University can receive a 10% discount on their master's degree tuition fees as part of our Manchester Alumni Loyalty Discount scheme.

This unit introduces students to the core concepts and practices of marketing management. It explores how marketing strategies are developed and implemented within organisations to create value for customers and stakeholders. Emphasis is placed on applying theoretical frameworks to real-world scenarios, fostering analytical and strategic thinking. Introduction to marketing and its role in management.

   Marketing environment analysis.

   Consumer behaviour and decision-making.

   Segmentation, targeting, and positioning strategies.

   Product and service management.

   Pricing strategies and channel management.

   Integrated marketing communications.

   Services Marketing

   Relationship Marketing

   Marketing planning and strategic implementation. 
 

BMAN73081 Programme Req: BMAN73081 is only available as a core unit to students on MSc Management

AIMS AND SYLLABUS

•    Develop a comprehensive understanding of marketing principles and their strategic application in management.
•    Equip students with analytical and practical skills to design and implement marketing strategies.

•    Foster critical thinking and ethical awareness in marketing decision-making.

   

Indicative Syllabus:

•    Introduction to marketing and its role in management.
•    Marketing environment analysis.
•    Consumer behaviour and decision-making.
•    Segmentation, targeting, and positioning strategies.
•    Product and service management.
•    Pricing strategies and channel management.
•    Integrated marketing communications.
•    Services Marketing
•    Relationship Marketing
•    Marketing planning and strategic implementation.

Lectures: 24 hours (synchronous) 
Seminars: 6 hours (interactive) 

KU1 Demonstrate knowledge of marketing theories and their application in management contexts.

KU2 Analyse market environments and consumer behaviour to inform strategy.

KU3 Evaluate marketing tools and techniques for diverse contexts. 

 

IS1 Critically assess marketing strategies and predict outcomes.

IS2 Apply analytical frameworks to solve marketing problems.

IS3 Integrate marketing insights into strategic decision-making. 

PS1 Design marketing plans and campaigns aligned with organisational goals.

PS2 Develop integrated communication strategies using digital and traditional channels.

PS3 Utilise digital tools for marketing analysis and planning. 
 

Communicate effectively in professional settings.

Collaborate in teams to address marketing challenges.

Demonstrate ethical and inclusive decision-making in marketing. 

Group Project presentation or equivalent 40%
Individual Coursework 60%
 

Mark and comments

Kotler, P., Keller, K.L., Brady, M., Goodman, M. & Hansen, T. (2019). Marketing Management. Fourth European edition. Harlow, England: Pearson.