MSc Digital Marketing

Alliance Manchester Business School and the university both hold regular events throughout the year, including webinars, information sessions and the annual on-campus Master's Expo. All of which offer the opportunity to find out more about our facilities and courses from our academic and admissions staff.

This year sign up for webinars as part of our ‘Original Thinking for the Next Generation’ Webinar series, exclusively at Alliance Manchester Business School. Join a webinar to hear from academics and employers about the skills students gain, how they are applied in the workplace, and where they could take you next.

We also attend a number of education fairs both in the UK and overseas throughout the year.

For more details on how you can meet us, visit our events page:
https://www.alliancembs.manchester.ac.uk/events/masters-events/

Apply online >>

Staged Admissions Deadlines

NOTE: There is a non-refundable application fee of £60. You should be prompted to pay this within the application portal before you can submit your application. We cannot consider applications until you have paid the application fee.

Applying to multiple programmes

Your statement of purpose should cover the areas outlined below: 

• Tell us why you are interested in the MSc Digital Marketing course at Alliance MBS and how the course will impact on your future
• Describe what makes you an outstanding applicant and describe your potential to contribute to all aspects of the course.

Develop the strategic understanding, analytical confidence and problem-solving skills needed to respond to a fast-changing digital marketing environment. This MSc is designed for students who want to understand how marketing processes, tools and tactics can be applied to complex digital challenges.

You will explore digital marketing through an interdisciplinary lens, building the ability to analyse marketing problems, interpret changing market conditions and develop informed solutions. The course focuses on helping you understand relevant digital marketing processes and relationships systematically and analytically, so you can approach marketing decisions with greater confidence and clarity.

You’ll get the opportunity to collaborate with senior managers and tackle real business challenges as internal or external consultants through supervised consultancy projects. The programme supports students aiming for careers in marketing across business and public-sector settings.

Studying at Alliance Manchester Business School places you within one of the UK’s largest campus-based business and management schools, part of The University of Manchester.

• Build an understanding and a critical appreciation of digital marketing concepts, strategy, techniques, and analytics
• Develop the ability to capture the full scope of digital marketing processes and relationships systematically and analytically
• Gain understanding of research methods and analytics, including techniques of data collection and analysis necessary for digital marketing
• Acquire project management skills
• Opportunities to apply digital marketing skills in practice

Develop digital marketing skills for a changing environment
Gain exposure to a dynamic marketing landscape while building a strategic understanding of relevant digital marketing processes, tools and tactics.

Build analytical and problem-solving capability
The course is designed to help you navigate digital marketing challenges through analytical and problem-solving skills developed in an interdisciplinary context.

Prepare for marketing careers in business or academia
Graduates are well suited to careers in both the academic and business world, with alumni progressing into marketing positions globally or continuing into academic careers.

Access dedicated AMBS careers support
As an AMBS master’s student, you can access dedicated postgraduate careers support, including career skills sessions, tailored workshops, one-to-one support, guest speakers, an online careers portal and much more.

Study in Manchester
You will study on campus in Manchester, a creative hub in the UK with huge investment into media businesses and creative marketing start-ups.

Assessment across the course units varies, and includes a combination of examinations, course work, group project and presentations, individual essay and assignments. A group project is also normally undertaken.

Throughout the programme, you will develop a strong set of digital marketing, analytical and professional skills, including:

• Strategic understanding of digital marketing processes, tools and tactics.
• Analytical thinking and structured problem-solving.
• Ability to respond to a changing digital marketing environment.
• Interdisciplinary thinking across marketing and related business challenges.
• Critical evaluation of marketing decisions and approaches.
• Communication of marketing ideas and recommendations.
• Career-focused skills for marketing roles in business or academic settings.

These skills support students interested in marketing roles where digital awareness, analytical judgement and problem-solving are central. The course is particularly relevant for students who want to understand how organisations use digital marketing tools and tactics to respond to changing markets and customer behaviour.

By combining strategic marketing knowledge with analytical and interdisciplinary learning, our MSc Digital Marketing helps you build the confidence to engage with digital marketing challenges and contribute to effective marketing decision-making in a global business environment.