MSc Digital Marketing

For entry in the academic year beginning September 2027, the tuition fees are as follows:

• MSc (full-time)
  UK students (per annum): £19,300
  International, including EU, students (per annum): £34,800

The fees quoted above are fully inclusive of tuition, administration and computational costs.

Fees for entry are subject to yearly review. The University reserves the right to increase your tuition fee by up to 7% each year for courses lasting more than one year, including to reflect rising costs associated with delivering our educational and wider student experience. Postgraduate fees information .

Always contact the admissions team if you are unsure which fee applies to your qualification award and method of attendance.

All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme. Any unavoidable additional compulsory costs totalling more than 1% of the annual home undergraduate fee per annum, regardless of whether the programme in question is undergraduate or postgraduate taught, will be made clear to you at the point of application. Further information can be found in the University's Policy on additional costs incurred by students on undergraduate and postgraduate taught programmes (PDF document, 91KB).

We know that student finance can be complicated. The links below provide further information to help guide you.

Learn more about - student finance options for UK students.

Learn more about - fees and finance for international students.

Graduates of The University of Manchester and Manchester Metropolitan University can receive a 10% discount on their master's degree tuition fees as part of our Manchester Alumni Loyalty Discount scheme.

The developments in the marketing environment provide various opportunities to collect different types of marketing insights. In this course, you will learn about principles of market research and how to apply those principles in practice. Also, this course prepares students to design a market research plan.

The unit aims to introduce students to the nature, scope, and process of marketing research both in physical and digital environments. Also, the unit aims to provide an understanding of how to critically apply the principles of marketing research in practice.

Total unit hours: 150

Independent study Hours: 122

Synchronous delivery: 30 Hours

Seminar Hours: 8

Lectures hours: 20

• Understand the purpose and process of market research
• Critically evaluate published market research 
• Learn how to design and implement a market research plan in various marketing contexts

• Demonstrate understanding of market research trends
• Identify different research methods and employ appropriate methods in market research
• Demonstrate an understanding of the ethical considerations and issues relating to marketing research

• Develop a market research plan in a digital marketing
• Learn how to utilise market research design skills to provide solutions for different types of marketing problems

• Use and develop written reasoning skills, critical thinking, analytical skills to analyse complex issues and communicate coherent arguments.

Individual Report 50%
Group Report 50% 

Written feedback provided 15 working days after submission

 

Core reading
• Nunan, D., Malhotra, N. K., & Birks, D. F. (2020). Marketing Research: Applied Insight, 6th edition  Pearson UK. 
• Hague, P. (2021). Market Research in Practice: An introduction to gaining greater market insight. Kogan Page Publisher