MSc Digital Marketing

For entry in the academic year beginning September 2027, the tuition fees are as follows:

• MSc (full-time)
  UK students (per annum): £19,300
  International, including EU, students (per annum): £34,800

The fees quoted above are fully inclusive of tuition, administration and computational costs.

Fees for entry are subject to yearly review. The University reserves the right to increase your tuition fee by up to 7% each year for courses lasting more than one year, including to reflect rising costs associated with delivering our educational and wider student experience. Postgraduate fees information .

Always contact the admissions team if you are unsure which fee applies to your qualification award and method of attendance.

All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme. Any unavoidable additional compulsory costs totalling more than 1% of the annual home undergraduate fee per annum, regardless of whether the programme in question is undergraduate or postgraduate taught, will be made clear to you at the point of application. Further information can be found in the University's Policy on additional costs incurred by students on undergraduate and postgraduate taught programmes (PDF document, 91KB).

We know that student finance can be complicated. The links below provide further information to help guide you.

Learn more about - student finance options for UK students.

Learn more about - fees and finance for international students.

Graduates of The University of Manchester and Manchester Metropolitan University can receive a 10% discount on their master's degree tuition fees as part of our Manchester Alumni Loyalty Discount scheme.

This unit covers fundamental concepts, principles and practices underpinning User Experience (UX) design. This unit equips students with the knowledge and skills to apply principles and practices in UX design in building user-interface design. It prepares students to handle design tasks such as prototyping, testing, evaluating, and monitoring their design against user requirements. The course is delivered in the context of website design . You will learn how to understand user journeys on websites, how to identify and define user pain points and how to develop ideas for design solutions.

The aim of this course unit is to introduce user experience (UX) design to students and provide them with a clear understanding of the nature, principles, and practices in UX design on various user interfaces. 

Knowledge and understanding

•  Have in-depth knowledge of UX design and a thorough understanding of UX design process and principles [KU1]
•  Critically evaluate UX design to facilitate interactive systems through test methods, including experiments. [KU2]

Intellectual skills

•  Show a systematic and theoretical understanding of application of UX design  [IS1]
•  Learn how to apply knowledge and technology to shape the future of design [IS2]

Practical skills

•  Understand unique, critical, and analytical perspectives in UX design [PS1]
•  Develop practical skills needed to improve UX [PS2]
•  Acquire project management skills [PS3]

Transferable skills and personal qualities

•  Use and develop written reasoning skills, critical thinking, and analytical skills (TS1)
 

Course Introduction & Introduction to UX Design  

Guest Lecture  

Understanding User Behaviour I  
 

Understanding User Behaviour II  

Analysis Techniques  

Structure, Navigation, and Interaction  

Design Principles  

Prototyping 
 

Conducting UX Test  

Coursework Support   

•  Online discussion boards will be used to support lectures
•  Laboratories will be practical, hands-on sessions where support for the tasks will be provided
•  Short videos will be included in the VLE to support the lecture/laboratory work
•  Web links to relevant material will be included in the VLE
•  Demonstrations will be provided as part of the laboratory sessions
 

Individual Assignment - 100%

Written feedback provided 15 working days after submission
Verbal feedback will be given during lectures and seminars

Core reading

• Allen, J.J. and Chudley, J.J., 2012. Smashing UX design: Foundations for designing online user experiences (Vol. 34). John Wiley & Sons
• Relevant research articles will be provided each week