MSc Digital Marketing / Course details

This unit covers fundamental concepts, principles and practices underpinning User Experience (UX) design. This unit equips students with the knowledge and skills to apply principles and practices in UX design in building user-interface design. It prepares students to handle design tasks such as prototyping, testing, evaluating, and monitoring their design against user requirements. The course is delivered in the context of website design . You will learn how to understand user journeys on websites, how to identify and define user pain points and how to develop ideas for design solutions.

The aim of this course unit is to introduce user experience (UX) design to students and provide them with a clear understanding of the nature, principles, and practices in UX design on various user interfaces. 

Knowledge and understanding

•  Have in-depth knowledge of UX design and a thorough understanding of UX design process and principles [A1]
•  Critically evaluate UX design to facilitate interactive systems through test methods, including experiments. [A3]

Intellectual skills

•  Show a systematic and theoretical understanding of application of UX design  [B5]
•  Learn how to apply knowledge and technology to shape the future of design [B2]

Practical skills

•  Understand unique, critical, and analytical perspectives in UX design [C5]
•  Develop practical skills needed to improve UX [C5]
•  Acquire project management skills [C3]

Transferable skills and personal qualities

•  Use and develop critical thinking, analytical skills, teamwork skills, and written/oral reasoning skills in lectures, seminars, and handling assignments. [D1, 4,5,6,7,8]
 

•  Online discussion boards will be used to support lectures
•  Laboratories will be practical, hands-on sessions where support for the tasks will be provided
•  Short videos will be included in the VLE to support the lecture/laboratory work
•  Web links to relevant material will be included in the VLE
•  Demonstrations will be provided as part of the laboratory sessions
 

Individual Assignment - 100%

Written feedback provided 15 working days after submission
Verbal feedback will be given during lectures and seminars

Core reading

• Allen, J.J. and Chudley, J.J., 2012. Smashing UX design: Foundations for designing online user experiences (Vol. 34). John Wiley & Sons
• Relevant research articles will be provided each week