MSc Digital Marketing

For entry in the academic year beginning September 2027, the tuition fees are as follows:

• MSc (full-time)
  UK students (per annum): £19,300
  International, including EU, students (per annum): £34,800

The fees quoted above are fully inclusive of tuition, administration and computational costs.

Fees for entry are subject to yearly review. The University reserves the right to increase your tuition fee by up to 7% each year for courses lasting more than one year, including to reflect rising costs associated with delivering our educational and wider student experience. Postgraduate fees information .

Always contact the admissions team if you are unsure which fee applies to your qualification award and method of attendance.

All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme. Any unavoidable additional compulsory costs totalling more than 1% of the annual home undergraduate fee per annum, regardless of whether the programme in question is undergraduate or postgraduate taught, will be made clear to you at the point of application. Further information can be found in the University's Policy on additional costs incurred by students on undergraduate and postgraduate taught programmes (PDF document, 91KB).

We know that student finance can be complicated. The links below provide further information to help guide you.

Learn more about - student finance options for UK students.

Learn more about - fees and finance for international students.

Graduates of The University of Manchester and Manchester Metropolitan University can receive a 10% discount on their master's degree tuition fees as part of our Manchester Alumni Loyalty Discount scheme.

This unit will enhance your skills by getting you to develop a digital marketing plan for a new good/service/idea or a new brand variant that meets one or more UN Sustainable Development Goals (SDG) goals. This part of the course is closely related to the Manchester Method that enables you to engage in experiential learning and helps you to become a reflective and socially responsible practitioner or manager.
 

· To provide knowledge, understanding and a critical appreciation of   digital marketing concepts, strategy and techniques 
· To equip students with competencies and skills required by   employers/business 
· To develop an appreciation for the significant role digital   marketing plays in building an organisation’s competitive advantage/ability to differentiate itself
· To encourage critical evaluation and problem solving through application of theoretical knowledge
· To provide opportunities to apply digital marketing skills in   practice

Short videos to support the digital marketing plan development

Workshops

Project surgeries

Interactions with project supervisor and guest speakers

· Synthesize and analyse complex issues in a critical and systematic way, showing creativity and the ability to question preconceived assumptions [A1}
· Plan, conduct and report on a piece of research conducted in the context of digital marketing [A3}
· Identify the benefits of Owned, Paid and Earned digital media [A6}

· Show a systematic understanding of the theoretical basis of marketing research and analysis (including buyer behaviour, communication, competitive advantage, environmental analysis and scanning, product and service development, segmentation, strategic analysis and strategy formulation) as it applies to specialist areas of digital marketing (e.g. digital strategy, building brand expression, delivering and optimising customer experiences online, retailing, services, business-to-business and international marketing). [B1]
· Show a systematic understanding of the use of digital technology in marketing and market research (including sources of information on the Internet) [B2]
· Acknowledge the importance of social responsibility and sustainable marketing for businesses and understand how this needs to be embedded in digital marketing strategies and practices [B6]

· Analyse data and draw meaningful and relevant insights [C1]
· Know how to perform a digital marketing audit [C]
· Acquire project management skills [C3]
· Develop a digital marketing plan for a good, service [C6]

· Communicate clearly through written reports and essays [D1]
· Make oral presentations to specialist and non-specialist academic audiences, participating effectively in such contexts [D2]
· Demonstrate an ability to identify and respond to the views of others and to work effectively and constructively in a team [D5]
· Autonomously manage time efficiently [D6]
· Demonstrate an ability to effectively employ resources from the library and the Internet that are useful for digital marketers [D7]
· Improve one’s own approach to professional development through planning, monitoring, peer learning, critical reflection and evaluation [D8]

Group digital marketing plan 40%
Group video pitch 10%
Individual reflective essay 50%

Chaffey, D, & Ellis-Chadwick, F 2019, Digital Marketing, Pearson Education, Limited, Harlow.

Kotler, P, Brady, M, Goodman, M, Hansen, T. 2019  Marketing Management: European Edition, Pearson Education, Limited, Harlow.