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BSc Management (Marketing) / Course details
Year of entry: 2021
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Course unit details:
|Unit level||Level 2|
|Teaching period(s)||Full year|
|Offered by||Alliance Manchester Business School|
|Available as a free choice unit?||No|
This course unit provides students with a detailed introduction to the research process and the different skills, knowledge and understanding required to conduct a final year business and management dissertation. Through a range of lectures, seminars and surgeries the course seeks to focus on the development of research questions, conceptual thinking and literature reviews and the selection and application of appropriate methods and techniques for data collection and analysis. A major aspect of this course is the provision of detailed individual feedback to ensure that students have support throughout the course and in relation to the different assignments.
Dependent Unit - BMAN 31500 Dissertation
This course unit aims to provide students with a detailed knowledge and understanding of the different aspects connected to management, business and the social sciences research. This will involve focusing on specific philosophical debates underlying social science research and how this relates to our understanding of knowledge, objects and truth. Moreover, this course will seek to develop an understanding of how to conduct research in terms of producing research problems and questions, proposal writing and supervision, writing a dissertation, literature reviews, research methods and specific ethical issues. In particular, the second semester will provide a detailed overview of the different research methods and techniques connected to qualitative and quantitative research methods and data analysis to ensure that appropriate methods are selected to conduct future research.
On completion of this course unit successful students should have:
- A critical understanding of the different assumptions underlying research into the social sciences and the nature and status of research methodology.
- An overview of the different debates and issues underlying the research process and how this relates to the specific methods and how to select appropriate methods to conduct a study.
- An awareness of the research process and the different issues to consider when writing a proposal, performing a literature review, conducting empirical research, and completing a dissertation.
1. Introduction to Research Methodology
2. Exploring Research Perspectives and Assumptions
3. Developing Research Questions
4. Electronic Searches
5. Critical Thinking and Research Development
6. Literature Review & Conceptual Development
7. Methodology and Methods
8. Research Question Feedback and Analysis
9. Research Methodology Surgery
10. Overview and Analysis
1. Assignment Review & Research Methods
2. Surveys: Asking good questions
3. Experiments and market testing
4. Quantitative analysis: Analysing research findings
5. Qualitative Research
6. Qualitative Data Analysis
7. Research Proposal Surgery
8. Research Planning, Supervision and Time Management
9. Ethics, Data Protection and Access
10. Research Methods and Methodology Overview
Teaching and learning methods
Lectures, Workshops, Surgeries and Seminars.
Lectures - 38
Seminars & Workshops - 10
Additional Surgeries - 6
- Analytical skills
- The research methodology course provides the foundations for further research at an undergraduate and postgraduate level and also develops the ability to think through organisational and management problems critically and analytically. These are key skills not only in education but also more widely within our working lives.
100% Coursework Assessment
Seminar Exercise One: Developing Essay Questions (formative)
Assignment One: Research Questions (10%) (formative & summative elements) - 400 words
Assignment Two: Methodological Assumptions & Review (35%) (summative) - 1000 words
Seminar Exercise Two: Developing Research Methods (formative)
Assignment Three: Research Proposal (55%) (summative) - 2200 words
Lectures, Seminars, Email Questions, Surgeries, individual feedback sessions and written essay feedback.
While there is no core text, the following list provides a range of introductory and extended reading in this area.
Bryman, A & Bell, E (2007) Business Research Methods Oxford University Press, Oxford.
Bryman, A., Williams, M., May , T., & Wiggins, R. (1996) An Introduction to the Philosophy of Social Research. Social Research Today. Routledge.
Chalmers, A. F. (2001) What is this Thing Called Science? University of Queensland Press.
Delanty, G. 2005 Social Science: Philosophical and Methodological Foundations. Second edition of Delanty 1997 Open University Press/Minneapolis: University of Minnesota Press.
Delanty, Gerard and Piet Strydom (eds) (2003) Philosophies of Social Science: The Classic and Contemporary Readings, Open University Press
Denzin, N. & Lincoln, Y. (2000) Handbook of Qualitative Research. Sage.
Gilbert, N (1993) Researching Social Life. Sage
Gill, J. and Johnson  Research Methods for Managers, London, Paul Chapman Publishing
Malhotra, NK., Birks, D.F., & Wills, P. (2012) Marketing Research, An Applied Approach, 4th Edition, Pearson.
Punch, K (1998) Introduction of Social Research. Sage
Robson, C (2007) How to do a Research Project. p.70-94. Oxford: Blackwell
Seale, C (2004) Researching Society and Culture. Sage
Schwab & Charles, T. (2004) Research Methods for Organizational Studies. Psychology Press
Silverman, D. (2007) A Very Short, Fairly Interesting, Reasonably Cheap Book about Qualitative Research. Sage.
Silverman, D. (2009) Doing Qualitative Research. Sage
Smith, Mark J. (1998) Social Science in Question, Sage
|Scheduled activity hours|
|Independent study hours|
|Anita Greenhill||Unit coordinator|
Dependent course units: Research Methodology is a prerequisite for the final year dissertation (BMAN31500).
Programme Restrictions: Available to BScs in Management/Management (Specialism), International Management, International Management with American Business Studies.
For Academic Year 2021/22
Updated: March 2021
Approved by: March UG Committee