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BSc Accounting / Course details
Year of entry: 2021
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Course unit details:
|Unit level||Level 2|
|Teaching period(s)||Semester 2|
|Offered by||Alliance Manchester Business School|
|Available as a free choice unit?||No|
The main topics covered in this course include:
1. Strategic analysis of the environment
2. Strategic capability and analysing company resources and competencies
3. Diagnosing strategic capability & stakeholder analysis
4. Business-Level strategy
5. Corporate-Level strategy
6. Analysis of live companies
7. Culture & strategy
8. The theory of business strategy
|Unit title||Unit code||Requirement type||Description|
|Auditing & Professional Accounting Practice I||BMAN10760||Pre-Requisite||Compulsory|
Pre-requisite course units have to be passed by 40% or above at the first attempt unless a higher percentage is indicated within this course outline.
Pre-requisites: Completion of the 1st year of the BSc Accounting programme
The Business Strategy course aims to provide students with:
i) a sound understanding of the fundamental principles and concepts of corporate strategy,
ii) a comprehensive knowledge of the various tools and techniques used in strategic analysis and
iii) the ability to apply the aforementioned concepts and techniques to real-life business scenarios.
iv) It will also satisfy the requirements for accreditation for the ICAEW's Business Strategy paper (subject to students achieving a mark of 50% or higher in this and in both BMAN10512 Introductory Management Accounting and BMAN21040 Intermediate Management Accounting).
After completing the Business Strategy course, students should be able to:
(a) Understand the fundamental economics underpinning strategy
(b)Analyse the internal and external environment of a business using a number of strategic analysis tools
(c) Assess the strategic position of a business
(d) Appreciate the role of different stakeholders in influencing corporate strategy
(e) Critically evaluate the strategic choices available to a business and recommend strategies that will help the business achieve its strategic objectives
(f) Explain how strategic change can be managed, and
(g) Critique contemporary strategy thinking.
Teaching and learning methods
Methods of delivery:
The course content is delivered via a series of lectures and seminars, supported by Blackboard.
Lecture hours: 20 hours
Seminar hours: 5 hours
Private study: 75 hours
Total study hours: 100 hours
Total study hours: 100 hours split between lectures, classes, self study and preparation for classes, coursework and examinations.
The course will include lecture presentations, workshop/seminar discussions and project work, together with associated reading materials. Extensive use will be made of case studies and live business challenges from the Financial Times. Blackboard is used to support and enhance the delivery of the course and students are actively encouraged to contribute to contemporary strategy debates via the discussion forums.
The course will be assessed via:
Group Project work, assessed via preparation and delivery of a group presentation (30%)
2 hour unseen end of course examination - 70% weighting for exam
Students on this course will receive feedback via the following methods:
- Written group feedback on the assessed business feature (video based)
- Written generic feedback on exam performance
- Verbal feedback during lecture and seminar sessions
- facilitated group discussions during office hours
- Written feedback to online discussion posts that relate to each lecture topic, and
- Written feedback to student queries posted on the Blackboard discussion forum or sent to the lecturer via email.
|Scheduled activity hours|
|Assessment written exam||2|
|Independent study hours|
|Julian Jones||Unit coordinator|
Pre-requisite course units have to be passed by 40% or above at the first attempt unless a higher percentage is indicated below.
Dependent course units: N/A
Programme Restrictions: Compulsory for and available only to students on the BSc Accounting programme.
For Academic Year 2020/21
Updated: March 2020
Approved by: March UG Committee