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BSc Management (Innovation, Strategy and Entrepreneurship) / Course details
Year of entry: 2021
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Course unit details:
Retail Marketing
| Unit code | BMAN31461 |
|---|---|
| Credit rating | 20 |
| Unit level | Level 3 |
| Teaching period(s) | Semester 1 |
| Offered by | Alliance Manchester Business School |
| Available as a free choice unit? | No |
Overview
This unit provides an overview of the strategies, tactics and practices used by retail organisations and does so by drawing on retail theory and examples from the sector. The unit draws on students’ own experiences in retailing as consumers, and as such uses the Kolb learning cycle as a framing device for the delivery of material and development of the learners’ interests and knowledge from concrete examples round to theory.
Pre/co-requisites
| Unit title | Unit code | Requirement type | Description |
|---|---|---|---|
| Marketing Management | BMAN24281 | Pre-Requisite | Compulsory |
| Marketing Communications in the Digital Age | BMAN24352 | Pre-Requisite | Compulsory |
Pre-requisite course units have to be passed by 40% or above at the first attempt unless a higher percentage is indicated within this course outline.
Aims
To provide an understanding of, and be able to apply critically, the principles and practice of strategy and tactics in the planning and management of retail businesses.
Learning outcomes
By the end of the course students should be able to meet the following learning outcomes.
Knowledge and understanding:
Of the various strategies and tactics used by retail organisations, and the rationale for their use.
Intellectual skills:
Be able to apply and synthesise knowledge of relevant academic theory and professional best practice.
Practical skills:
Develop written solutions to retail scenarios through the assessment regime.
Transferable skills;
Collect and interpret data.
Develop and defend strategic and operational recommendations.
Use and develop oral reasoning skills in lectures and seminars
Syllabus
Retail strategy. Understanding strategy through the lens of retail change theories: cyclical, environmental and conflict. The positioning for profit framework (merchandise, communications, service and trading format and store environment). The multichannel dimension.
Retail buying: Supplier selection and management (including ethical dimensions); pricing and markdowns. Merchandising and range planning for both store format and on-line formats.
Retail operations management: The 5Ss of retail operations (systems, standards, stock, space and staff). The definition and role of customer service; store layout principles; visual merchandising and store design; shrinkage and stock loss management.
Retail failure at a corporate and store level.
Retail location: The strategic and tactical decisions associated with locational choice and network management.
International retailing
Retailers' interface with government.
Teaching and learning methods
Lectures and seminars
Informal Contact Methods
1. Office Hours
2. Discussion forum in Blackboard for students to pose questions.
Employability skills
- Other
- A number of short tasks are used where students have to either prepare for teaching sessions, or work on an unseen task in a session, that require the manipulation of material to develop and justify management recommendations.
Assessment methods
Coursework 50%
Examination 50%
Feedback methods
Informal advice and discussion during a lecture or seminar
Responses to student emails and questions from a member of staff including feedback provided to a group via an online discussion forum.
Oral feedback in seminars on tasks
Individual written feedback on coursework
Generic feedback posted on Blackboard regarding overall coursework and examination performance
Recommended reading
There is no set text book for this unit as the Link2Lists software (accessed via Blackboard and the university library) is used to identify essential, recommended and further reading. The best of the basic text books are:
Berkhout, C (2016)Retail marketing strategy, Kogan Page: London
Goworek, H. and McGoldrick, P. (2015) [Eds]Retail Marketing Management: Principles and Practice, Pearson: London
Treadgold, A. and Reynolds, J. (2016)Navigating the new retail landscape: a guide to current trends and developments. New York, NY: Oxford University Press [available as e-book]
Study hours
| Scheduled activity hours | |
|---|---|
| Assessment written exam | 2 |
| Lectures | 33 |
| Seminars | 5 |
| Independent study hours | |
|---|---|
| Independent study | 160 |
Teaching staff
| Staff member | Role |
|---|---|
| John Pal | Unit coordinator |
Additional notes
Pre-requisite course units have to be passed by 40% or above at the first attempt unless a higher percentage is indicated within this course outline.
Pre-Requisites: BMAN24352 OR BMAN24281
Co-Requisites: n/a
Dependent Course units: n/a
Programme Restrictions: BSc Management and Management (Specialisms), BSc International Management, BSc International Management with American Business Studies.
Timetable
https://ughandbook.portals.mbs.ac.uk/Myprogramme/Teachingtimetables.aspx
For Academic Year 2020/21
Updated: March 2020
Approved by: March UG Committee