BSc Management (Marketing)

Year of entry: 2022

Course unit details:
Case Studies in Professional Management

Unit code BMAN10862
Credit rating 10
Unit level Level 1
Teaching period(s) Semester 2
Offered by Alliance Manchester Business School
Available as a free choice unit? No


Being a professional manager requires to get the ‘right’ things done ‘right’, to effectively enact managerial practices, and to do so ethically, responsibly, and sustainably. In this course we will discuss cases in order to translate management frameworks into professional management practice.


Cases discussed in this course combine frameworks for performing varieties of managerial practices (e.g. leading, organizing, marketing, strategizing) with practices for doing so ethically, responsibly, and sustainably (e.g. stakeholder management, life-cycle assessment, triple-bottom line management).


Lectures will consist of brief presentations of management frameworks, and a more extensive discussion of their application in short cases. In seminars, you will form small groups with some of your classmates. Seminars will consist of the analysis of a longer case in your group, and of case work preparing your group presentation (assessed).



Core for BSc Mgt/Mgt(Specialism); IM; IMABS.

Core for BSc Mgt/Mgt(Specialism); IM; IMABS.



Learn about real-world professional management practices through cases and prepare you for professional management practice.


Learning outcomes

By the end of the course, students should be able to:

1. Apply management tools and techniques to analyse cases
2. Collect and interpret empirical material about innovative management practices
3. Communicate findings orally in a group workshop presentation and in the written form of a brief case.


Teaching and learning methods

There are two types of formal scheduled learning activities:

Lectures. There will be a series of foundation lectures conveying basic frameworks, exemplifying case analysis, as well as expectations and requirements of the course unit

Seminars.  The course contains three seminars in which you apply management frameworks to cases, and prepare your presentation of an own case.

• In the third seminar, you represent your results to other workshop participants and will be assessed based on your presentation and a related document to be uploaded to Backboard in advance.


Methods of delivery -

Lecture hours: 10 hours

Seminar hours: 3 seminars of 3, 4 and 3 hours (10hours total)

Private study: Independent preparation for seminar group activities (80 hours total).

Total study hours: 100 hours split between lectures, seminar, self-study and preparation for classes, and coursework.


Transferable skills and personal qualities

  • Professionalism: This course will help to develop a solid foundation for professional management practice.
  • Teamwork: In this course, you learn how to work collaboratively with others in order to achieve a goal. As an individual team member, you will learn how to take on a role within your team, take responsibility for the team’s progress, contributing your ideas, and communicate effectively.
  • Critical reflection and reflexivity This course will train your ability to critically question the adequateness of common management practices through cases, and to reflect on your role as a manager in enacting these practices.
  • Innovation: In this course, you explore new management practices that better address the professional management challenges related to getting the right jobs done and doing it right.


Employability skills

Group/team working
In this course, you learn how to work collaboratively with others in order to achieve a goal. As an individual team member, you will learn how to take on a role within your team, take responsibility for the team¿s progress, contributing your ideas, and communicate effectively.
In this course, you develop new business ideas by recognizing new commercial opportunities and generating business solutions. You learn tools that support your creative and effective approach to innovation.
Problem solving
In this course, you improve your ability to identify and evaluate the necessary information to develop informed solutions. You will learn a systematic approach to solving the problems you face.
Commercial awareness: In this course, you strengthen your understanding of consumers¿ needs and firms¿ approaches to satisfy these needs. You will develop an understanding of what it takes to develop products that customers want and how to successfully commercialize such products.

Assessment methods

Group presentation based on an own written case (100%): A 15 minute presentation in small groups (4 or 5 students) and an additional question-and-answer defence. The presentation will be based on a short written case (to be uploaded to Turnitin via Blackboard) of maximum 2000 words on an innovative management practice.


If requested by a group in advance from your seminar leader, student led assessment: a simple peer assessment will be applied to 20% of the group mark based on confidential ratings of effort and contribution of group members. This is to encourage the full participation of all students in the group task. The maximum mark any student can get is the moderated mark awarded. Marks can be adjusted downwards if students do not gain full marks for effort and contribution from their group members.


Resit Information: Students requiring a resit will be set a coursework task. This will be in the form of a 2000word report based upon a case study. Students will upload the report to Turnitin via Blackboard. The AMBS assessment office will inform students of the deadline.


Feedback methods

Seminar leaders will provide oral feedback at the formative stage and criteria-based feedback at the summative stage. Students will be expected to respond to the oral feedback given after each presentation, through discussing with the seminar leader what was strong and what was weak. Overall class feedback will be provided on Blackboard for the summative group presentations. The coursework will have feedback focusing on how to improve, relating to the criteria for assessment (marking scheme). Use will be made of BB Discussion Forums to ensure consistency across and between groups when dealing with generic questions.


Recommended reading

Laasch, O. (2020). Principles of Professional Management: Practicing Ethics, Responsibility, Sustainability. London: SAGE.



Study hours

Scheduled activity hours
Lectures 10
Practical classes & workshops 10
Independent study hours
Independent study 80

Teaching staff

Staff member Role
Barbara Ribeiro Unit coordinator

Additional notes

Other staff involved: Workshop facilitators

Pre-requisites: N/A

Co-requisites: N/A

Dependent courses: N/A

Programme Restrictions: core for Management, IM and IMABS

For Academic Year 2021/22

Updated: March 2021

Approved by: March UG Committee

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