BSc Management (Marketing)

Year of entry: 2022

Course unit details:
Operations Management and Strategy

Unit code BMAN24291
Credit rating 10
Unit level Level 2
Teaching period(s) Semester 1
Offered by Alliance Manchester Business School
Available as a free choice unit? No


The course is designed to give students a first look into one of the most fundamental functions of any organisation, its ‘operations’ and its relationship with strategy. The operations function of a business, whether it be in manufacturing or services, has the responsibility of making whatever it is the organisation will sell (whether it’s a product or service). During the semester, we will study this core function extensively and see the vital role it plays in strategy as well as analysing some of the important decisions that must be made by operations managers when it comes to design, planning and control and improvement of the organisation’s industrial engineering system.


Only available to students on: Mgt/Mgt Specialism; IMABS and IM.


On completion of this course unit the student should be able to use the operations management frameworks and techniques presented to develop strategies, design, plan and control operations.

Learning outcomes

  • To give the students a general understanding of how a business operates, both in manufacturing and services.
  • Students should understand the range of frameworks, tools and techniques taught in this module and how they relate to an organisation.
  • Students should be able to analyse the operations of an organisation using the tools taught in this module.
  • Students should be able to evaluate the operations of an organisation and understand how this output relates to strategy.





Introduction to Operations Management and Strategy


Design in Operations Management


Supply and Demand


Inventory Management


Supply Chain Management


Reading Week


Guest Lecture


Lean and Improving Operations




Revision Session


Teaching and learning methods

9 two hour lectures



Employability skills

A guest lecture delivered by an Operations professional and will give the students valuable insight into how the theories and concepts being presented during the duration of the course are applied in a real life scenario. This session will also give students the opportunity to see and ask questions about how a career in operations can be shaped.

Assessment methods

This course has one form of summative assessment, 100% closed book examination. The exam will be 2 hours long. Special Assessment for exchange students only. The special assessment for this course is an essay weighted at 100% (3,000 - 3,500 word limit). Details of the topics and submission procedures will be made available on Blackboard. Resits - The resit examination will be taken by any student who fails the course unit. This will also be a 2 hour exam to take place during the resit examination period. Formative feedback - Students will be provided with formative feedback in breakout sessions, in addition turning point quizzes administered in lectures will give real time formative feedback to learners.


Feedback methods

Extensive break-out sessions in lectures provides students with real time, targeted and specific formative feedback. , in addition turning point quizzes administered in lectures will give real time formative feedback to learners.


Recommended reading

Slack et al. (Operations Management)

Study hours

Scheduled activity hours
Assessment written exam 2
Lectures 18
Independent study hours
Independent study 80

Teaching staff

Staff member Role
Christopher Smith Unit coordinator

Additional notes

Pre-requisites: None
Co-requisites: None
Dependent courses: None

Programme Restrictions:BSc Management and Management (Specialisms), BSc International Management with American Business Studies, BSc International Management,

For Academic Year 2021/22

Updated: March 2021

Approved by: March UG Committee

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