BSc Management (Marketing)

Year of entry: 2022

Course unit details:
Economic Analysis I: Firm Market and the Economy

Unit code BMAN24431
Credit rating 20
Unit level Level 2
Teaching period(s) Semester 1
Offered by Alliance Manchester Business School
Available as a free choice unit? No


This course offers a solid understating of key economic theories useful for running a modern firm and is both analytical and applied. The course discusses alternative theories of the firm; demand modelling; demand and supply forecasting, models of imperfect competition; non-cooperative game theory; advance pricing strategies;  advance business strategies; economics of information, risk analysis and decision under uncertainty,  asymmetric information and signalling; moral hazard and incentives; the principal-agent problem; optimal & empirical incentive systems; introductory auction design; and investment analysis .The course further studies the monetary system, inflation, the open economy, the AD-AS model, the IS-LM model, the Mundell Fleming model and recent theories of business cycles. 

Thoughout, the course will rely on rich recent economic and firm data to support analyses. All analyses are empirically based.


Unit title Unit code Requirement type Description
Economic Principles BMAN10001 Pre-Requisite Compulsory
BMAN24431 has pre-requisites of: BMAN10001. Only available to students on: Mgt/Mgt Specialism; IMABS; IM and ITMB.

Pre-requisite course units have to be passed by 40% or above at the first attempt unless a higher percentage is indicated within this course outline.


This course aims to provide a working knowledge of economic techniques relevant for managing a modern firm. The course demonstrates how a solid knowledge of  topics such as demand estimation / forecasting, empirical investment analysis, pricing strategies; non-cooperative game theory; strategic behaviour; advance business strategies, oligopoly markets; economics of information,  signalling; moral hazard and incentives; inter-temporal decisions under uncertainty; reputation systems, auctions and market design help improve corporate decisions..

The course further aims to provide a coherent view of the determination of macroeconomic behaviour to understand how changes in the economic environment influence business activities and the firm performance. The course departs from the usual economic theory course by giving more emphasis to prescription: What should a manager do in order to achieve some objective? Using a rich mix of theory and real case materials, we aim to show how to interpret economic news systematically and use it to improve on corporate decisions.

Notably, equip students with an ability to use Excel (or R - optional) to analyse data in business decision making, use economic theories to make sense of economic data and news, and use their understanding to improve on business decisions and master data-driven business decision making.  


Learning outcomes

  • Understand the general economic way of thinking about business decisions and how to apply it to real decision scenarios through designing optimal business strategies,
  • Develop an ability to use Excel or R to analyse data in business decision making in firms.
  • Develop an ability to make sense of economic data / news in an intuitive manner to enhance decision making in the firm.
  • Understand different theories of the firm, models of imperfect competitions pricing strategies, and advance business strategies
  • Understand how to use data to assess business decisions, estimate future demand and supply and analyse investment projects.
  • Understand decision making under uncertainty; explain the impact of imperfect information and methods to deal with it; and analyze principal-agent problems in the firm
  • Understand auctions and market designs; optimal incentive systems;
  • Understand how the monetary system works
  • Understand the causes and costs of inflation.
  • Analyze an open economy in the long-run
  • Analyze and explain short-run fluctuations in an economy using the AD-AS, IS-LM and Mundell-Fleming models.
  • Understand modern theories of business cycles and use them to inform corporate decisions.
  • Understand how to effectively use information about the state of the economy to improve corporate decisions.


Teaching and learning methods

Methods of delivery: Lectures and seminars

  • Lecture hours: 33 (3 hours per week- two-hours lecture (Wednesdays) and one hour applied lecture (Mondays))
  • Seminar hours: 8 (1 hour every week for 8 weeks, starting from week 2)
  • Private study: 159

Total study hours: 200 hours split between lectures, classes, self-study and preparation for classes, coursework and examinations.

Informal Contact Methods

Assessment methods

  1. 2.5 hour unseen examination answering 3 questions from 8 (70%),
  2. Coursework (20%).
  3. Class participation (10%). Class participation mark is based on in-class online 10 MCQ practices via Blackboard. The mark will be given based on the 5 MCQs practices with the highest marks. DASS students are allowed to submit their answers online outside the class during the same day. Students will randomly be assigned to MCQs. The questions will be based on case studies distributed in advance.
  4. For semester 1 only exchange students admitted via the Alliance Manchester Business School International Office that take this course, the assessment will be a 3000 word essay. The essay will worth (90%) and Class participation (10%)

Feedback methods

•       Informal advice and discussion during a lecture, seminar, workshop or lab.

•       Online exercises and quizzes delivered through the Blackboard course space.

•       Responses to student emails and questions from a member of staff including feedback provided to a group via an online discussion forum.

•       Specific course related feedback sessions.

•       Written and/or verbal comments on assessed or non-assessed coursework.

•       Written and/or verbal comments after students have given a group or individual presentation.

•       Generic feedback posted on Blackboard regarding overall examination performance.

Recommended reading

Baye, M.R., (2017) Managerial Economics & Business Strategy, 9th Edition, Irwin McGraw-Hill, 2014

Mankiw, G: Macroeconomics (10th edition), Palgrave Macmillan

We may also cover sections from the following books (no need to purchase them though)

Dixit, A and S. Skeath, (2004) Games of Strategy, 2nd ed., W.W.Norton

Weekly case studies (students are required to study the cases before coming to the lecture).

Study hours

Scheduled activity hours
Assessment written exam 2.5
Lectures 33
Seminars 8
Independent study hours
Independent study 156.5

Teaching staff

Staff member Role
Mohammad Salehnejad Unit coordinator

Additional notes

Pre-requisites: BMAN10001 Economics Principles: Microeconomics

Dependent course units: BMAN31181 Economic Analysis II: Corporate  Development, Growth & Strategy

Programme Restrictions: BSc Management and Management (Specialisms), BSc International Management with American Business Studies, BSc International Management Core: BSc Management (International Business Economics) Core: BSc ITMB (Strategy & Economics)

BMAN24431 is available to study abroad and exchange students admitted through the University of Manchester’s International Programmes Office

For Academic Year 2021/22

Updated: March 2021

Approved by: March UG Committee

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