BSc Management (Marketing)

Year of entry: 2022

Course unit details:
International Competitiveness and Innovation

Unit code BMAN31992
Credit rating 20
Unit level Level 3
Teaching period(s) Semester 2
Offered by Alliance Manchester Business School
Available as a free choice unit? No


After successfully completing the course, students will be familiar with the main literature and key concepts that help us to understand international competitiveness and innovation, mainly from firm level perspectives plus brief macro level insights. The major contents of the course include:       

  • design and implementation of firm innovation strategy for competitive advantage.
  • how firms utilise external capabilities to help support internal innovation efforts.
  • international R&D and knowledge transfer inside Multinational Enterprises.
  • drivers of international collaboration.
  • frugal innovation and emerging markets.    
  • appropriating returns on innovation through the management of intellectual property rights and via business model innovations.
  • brief introduction to the role of governments, universities and public research institutes in the innovation process.  


Students must be registered on BSc Management/Management Specialism, IMABS, IM and ITMB/ITMB Specialism.

Students must be registered on BSc Management/Management Specialism, IMABS, IM.



Innovation is the central component of this course and literature on managing innovation for international competitiveness will be combined with case studies and practical research examples to enhance student understanding of the subject matter.

Students will have to collect data on an international company to illustrate different facets of formulating and implementing an innovation strategy in a competitive business environment. Students will be expected to utilise a variety of secondary data sources for writing the group report assignment. These sources include company reports, business analyst reports, and databases available in the UoM library (e.g. Factiva).   

Learning outcomes

At the end of the course, students should be able to:
a) understand the relation between business strategy and technological and organisational innovation that explain the international competitiveness of firms in selected industries internationally;

b) ability to synthesise and apply concepts from the literature on innovation management to practical contexts and examples; 

c) have developed practical skills in literature searching, use of databases and report writing.

Teaching and learning methods

Lecture hours:                                     24 hours - 1 x 2hr lecture for 12 weeks
Workshop hours:                                 6 hours - 4 x 1.5hr workshops (in weeks 3, 4, 6, 7)   

Total contact hours:                            30 hours

Private study:                                      170 hours

Total study hours: 200 hours split between lectures, interactive workshops, self-study, data collection, preparation for classes and examination revision.

Informal Contact Methods
Contact by email and during office hours

Assessment methods

Written exam (75%); 3 questions from choice of 6 in Two hours.

Group report (25%); 2,500 words.

The group report will receive a single mark but students will be able to use peer assessment to confirm individual contribution and therefore individual marks, only if it is felt contribution has not been equal. Detailed guidance will be made available on Blackboard. In cases where there is dispute about the contribution of individual group members, this document details a procedure that will be followed to ensure a fair allocation of marks.

Feedback methods

• Informal advice, discussion and feedback during lectures, workshops and office hours.
• Responses to questions and requests for feedback from students by email.
• Specific course related feedback sessions, including feedback on group assignment.
• Generic feedback posted on Blackboard regarding overall examination performance.

Recommended reading

Tidd, J. and Bessant, J. (2018) Managing Innovation, John Wiley & Sons: Chichester, 6th Edition.

Note: A list of recommended readings, mainly papers from key innovation journals (e.g. Research Policy, R&D Management and Technovation), will be provided for each session topic in the full course specification.


Study hours

Scheduled activity hours
Lectures 24
Practical classes & workshops 6
Independent study hours
Independent study 170

Teaching staff

Staff member Role
Khaleel Malik Unit coordinator

Additional notes

Additional notes

Pre-requisites: None
Co-requisites: None
Dependent courses: None

Programme Restrictions: This course is available to final year students studying on BSc Management / Management (specialism), BSc ITMB, BSc International Management, BSc International Management with American Business Studies.


For Academic Year 2021/22

Updated: March 2021

Approved by: March UG Committee

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