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BSc Management (Marketing) / Course details
Year of entry: 2022
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Course unit details:
Case Studies in Professional Management
|Unit level||Level 1|
|Teaching period(s)||Semester 2|
|Available as a free choice unit?||No|
Being a professional manager requires to get the 'right' things done 'right', to effectively enact managerial practices, and to do so ethically, responsibly, and sustainably. In this course we will discuss cases in order to translate management frameworks into
professional management practice.
Cases discussed in this course combine frameworks for performing varieties of
managerial practices (e.g. leading, organizing, marketing, strategizing) with practices for doing so ethically, responsibly, and sustainably (e.g. stakeholder management, life-cycle assessment, triple-bottom line management).
Lectures will consist of brief presentations of management frameworks, and a more
extensive discussion of their application in short cases. In seminars, you will form small
groups with some of your classmates. Seminars will consist of the analysis of a longer
case in your group, and of case work preparing your group presentation (assessed).
Core for BSc Mgt/Mgt(Specialism); IM.
Students will learn about real-world professional management practices through cases that will prepare them for performing management practices responsibly.
By the end of the course, students should be able to:
1. Apply management tools and techniques to analyse cases
2. Collect and interpret empirical material about innovative and responsible management practices
3. Communicate findings orally in a group workshop presentation and in the written form of a brief case.
Teaching and learning methods
There are two types of formal scheduled learning activities:
Lectures. There will be five foundation lectures conveying basic frameworks,
exemplifying case analysis, as well as expectations and requirements of the course unit. The lectures prepare the ground for the seminars and provide key content to assist the production of coursework to be assessed.
Seminars. The course includes three mandatory seminars (2 formative and 1 assessed) in which students analyse management cases and prepare coursework in small teams. In the third seminar, students will deliver a presentation that will build on an essay to be uploaded to Backboard in advance.to be uploaded to Backboard in advance.
Methods of delivery -
Lecture hours: 10 hours
Seminar hours: 3 seminars of 3, 4 and 3 hours (10hours total)
Private study: Independent preparation for seminar group activities (80 hours total).
Total study hours: 100 hours split between lectures, seminar, self-study and preparation for classes, and coursework.
Transferable skills and personal qualities
- Professionalism: This course will help to develop a solid foundation for for understanding what it means to conduct management practices with professionalism and responsibility.
- Teamwork: In this course, you will learn how to work collaboratively with others to achieve a goal. As an individual team member, you will learn how to take on a role within your team, take responsibility for the team's progress, contributing your ideas, and communicate effectively.
- Critical reflection and reflexivity This course will cultivate your ability to critically question the adequateness of common management practices through cases, and to reflect on your role as a manager in enacting these practices.
- Innovation: In this course, you will explore new management practices that better address the challenges managers face. It will also provide you with opportunities to consider what new management practice you would consider advancing to serve a better world.
- Group/team working
- In this course, you will learn how to work collaboratively with others in order to achieve a goal, contributing your ideas, and communicating effectively.
- In this course, you will learn about innovation strategies and practices in management innovation that respond to pressing challenges faced by managers.
- Problem solving
- In this course, you will develop your ability to evaluate professional management practices and identify solutions for improving their performance in terms of their impacts on stakeholders and the environment.
This course unit is assessed (100%) based on two team-based assignments (an essay of 1,800 words and a presentation based on the essay), which are given equal weight. Both pieces of assessment are connected and seek to support students to identify and analyse management practices that are innovative and conducted ethically, responsibly and sustainably. The rationale for using team-based assignments is to strengthen the practical understanding of management practices being not just about people coming together to get things done but collaborating effectively in making a positive difference. Peer assessment: All students in a team receive the same mark for both assignments. To encourage full participation of all students, seminar leaders will request that team members confidentially assess the effort and contribution of each other towards both assignments. This confidential assessment will constitute 20% of the final team mark for each assessment piece and it will moderate individual marks. If an individual team member is found to not have contributed sufficiently they may be awarded a mark of ‘zero’ for one or both assignments and will be expected to complete an individual assessment in the form of a written case study analysis.
Seminar leaders will provide oral feedback at the formative stage and criteria-based
feedback at the summative stage. Students will be expected to respond to the oral
feedback given after each presentation, through discussing with the seminar leader what was strong and what was weak. Overall class feedback will be provided on Blackboard for the summative group presentations. The coursework will have feedback focusing on how to improve, relating to the criteria for assessment (marking scheme). Use will be made of BB Discussion Forums to ensure consistency across and between groups when dealing with generic questions.
Laasch, O. (2020). Principles of Professional Management: Practicing Ethics, Responsibility, Sustainability. London: SAGE.
|Scheduled activity hours|
|Practical classes & workshops||10|
|Independent study hours|
|Oliver Laasch||Unit coordinator|
Other staff involved: Workshop facilitators
Dependent courses: N/A
Programme Restrictions: core for Management, IM
For Academic Year 2022/23
Updated: March 2022
Approved by: March UG Committee