BSc Fashion Marketing

Year of entry: 2022

Course unit details:
Management and the Apparel Pipeline

Unit code MATS11701
Credit rating 20
Unit level Level 4
Teaching period(s) Semester 1
Offered by Department of Materials
Available as a free choice unit? No

Overview

This unit embraces two key themes: the fundamentals of management theory; and fashion business

Aims

The unit aims to:  Introduce the basic concepts of management within the context of the apparel pipeline;  and provide a concise overview of the structure of global fashion, textiles and related industries, with a particular focus on the emerging issues of markets, services and consumer expectations.

 

Learning outcomes

A greater depth of the learning outcomes are covered in the following sections:

  • Knowledge and understanding
  • Intellectual skills
  • Practical skills
  • Transferable skills and personal qualities

Teaching and learning methods

Video-based lectures will be used to introduce and review concepts, principles and techniques.

 

Live workshop sessions and seminars will include discussions and quizzes relating to the material covered in the lectures and provide the opportunity for you to develop competence in the application of management principles to a range of examples drawn from the apparel pipeline.

 

All elements of the course are supplemented with directed reading and formative “homework” assignments intended to allow ownership of the concepts introduced.

 

For the in-course assessment, you will examine an area of the apparel pipeline from a management perspective; you will work in a small group to interview a manager in a fashion business and provide evidence of understanding and interpretation of key management concepts in the context of your chosen area.  The choice of areas and concepts will be facilitated by the unit tutors and guidance will be given on the scope of material to be covered.  Formative feedback will be given on your project plans and drafts. 

 

The unit is supported through the use of the Blackboard learning environment which will include formative assessment tasks and an opportunity to contribute to discussion boards.

 

Knowledge and understanding

  • Discuss the fundamental activities and practices of contemporary management; and exemplify these in the context of the textiles/apparel pipeline.
  • Explain the structure and nature of the textiles/apparel pipeline and its broader context.
  • Outline recent developments and current challenges in the fashion and textile industries.

     

Intellectual skills

  1. Employ reasoned and supported arguments to justify conclusions in within a prescribed contexts relevant to the fashion and textile industries
  2. Summarise and interpret appropriate material from a variety of sources

Practical skills

  • Act with limited autonomy under supervision and direction within defined guidelines
  • Classify and employ appropriate sources of information
     

Transferable skills and personal qualities

  • Select and use communication styles and media appropriate to the context
  • Engage in team activities to enhance a co-operative approach to learning and working

     

Assessment methods

Method Weight
Written exam 70%
Report 30%

Feedback methods

Feedback given written and oral

Recommended reading

  • Daft, R.L., and Benson, A. (2016). Management. Andover, UK: SouthWestern/Cengage EMEA.
  • Daft, R.L., Kendrick, M., and Vershinina, N. (2010). Management. Andover, UK: SouthWestern/Cengage EMEA.
  • Daft, R.L. (2016). Management (12th Ed). Andover, UK: SouthWestern/Cengage EMEA.
  • Jones, R.M. (2006). The Apparel Industry (2nd Edition). Oxford, UK: Blackwell Publishing.
  • Varley, R., Roncha, A., Radclyffe-Thomas, N & Gee, L. (2019) Fashion Management: A Strategic Approach, London, UK: Macmillan International/Red Globe Press**
  • ** This is the core text for this unit – the library will provide you with a personal downloadable eTextbook via Kortex. See the online reading list for more details.

 

Study hours

Scheduled activity hours
Lectures 24
Independent study hours
Independent study 176

Teaching staff

Staff member Role
Barbara Waters Unit coordinator

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