BSc Fashion Marketing

Year of entry: 2022

Course unit details:
Buying Communication

Unit code MATS21502
Credit rating 10
Unit level Level 5
Teaching period(s) Semester 2
Offered by Department of Materials
Available as a free choice unit? No

Overview

A critical part of the buying role is clear communication and effective negotiation in order to get the right product in the right place at the right time.

Aims

This unit aims to:

  • Develop a creative and analytical approach, in challenging Fashion Buying situations.
  • Appraise the needs to consider product, supplier, brand and consumer from both a practical and theoretical perspective in the decision making during the buying process.
  • Apply diverse visual & digital design methods to communicate analytical research in order to present final concepts in a professional manner.

 

 

Learning outcomes

A greater depth of the learning outcomes will be covered in the following sections:

  • Knowledge and understanding
  • Intellectual skills
  • Practical skills
  • Transferable skills and personal qualities

Teaching and learning methods

This unit will make use of a variety of learning and teaching processes including: lectures, discussions, group activities and independent study. Blackboard will be used to present lecture notes, guided reading, articles and other information. Blackboard may also be utilised for assessment using Turnitin.

 

 

Knowledge and understanding

1A - Explain the diverse processes used in fashion buying and in particular the ones used during the product development.

1B - Discuss the diversity of research methods used in the decision making process in developing a commercially viable product.

Contributing to developing the programme learning outcomes and the assessment of:

1C- Analyse the process and stages of fashion product development with specific emphasis on the role of the buyer and merchandiser.

Intellectual skills

2A - Apply a range of both creative and analytical research to develop a commercially viable product for a specific retailer.

2B - Assess key findings from research and make independent judgements on its implications on product development.

Contributing to developing the programme learning outcomes and the assessment of:

2C - Synthesise, assess and evaluate information and data from appropriate sources and use these to make informed, independent judgments and decision making in relation to technical product and/or business contexts.


 

Practical skills

3A - Develop further visual communication skills using professional CAD software to implement results.

Contributing to developing the programme learning outcomes and the assessment of:

3B - Plan, implement and interpret results of research or experimental studies.

Transferable skills and personal qualities

4A - Formulate key findings through a range of communication methods (visually and in written foramt) from research to final results.

Contributing to developing the programme learning outcomes of:

4B - Clear and effective communication, using a range of styles and employing various media appropriate to the context.

Assessment methods

Method Weight
Report 100%

Feedback methods

Written and verbal:

 

Recommended reading

Main Sources:

  • Boardman, R., Parker-Strak, R., Henninger, C.E. (2020). Fashion Buying and Merchandising: The Fashion Buyer in a Digital Society, Routledge
  • Bowles, M. (2012),  ‘ Digital Textile Design’, 2nd ed., Laurence King
  • Burke, S., (2011), ‘Fashion Designer: Concept to Collection’, Burke Publishing  
  • Clark, J, (2015) Fashion Merchandising, Palgrave, London
  • Cohen, S. (2012). InDesign CS6¿: for windows and macintosh . Berkeley, Calif: Peachpit.
  • Davis Burns, L. & Bryant, N.O. (2002) ‘The business of fashion: designing, manufacturing and marketing’ 2nd ed Fairchild Publications
  • Goworek, H., (2007), ‘Fashion Buying’, John Wiley & Sons
  • Hume, R., (2016), ‘Fashion and Textile Design with Photoshop and Illustrator’ 1st ed Fairchild Books
  • Jackson, T. & Shaw, D. (2009), ‘Mastering Fashion Marketing’, Palgrave Macmillan
  • Jackson, T & Shaw, D (2001) ‘Mastering Fashion Buying and Merchandising Management’: Palgrave Macmillan
  • Keiser,S, J &Garner, M, B (2008) ‘Beyond Design. The Synergy of Apparel Product Design’. 2nd ed., Fairchild
  • McKelvey, K. & Munslow, J. (2008) ‘Fashion forecasting’ Wiley-Blackwell
  • Rath, P.M. (2015). The why of the buy¿: consumer behavior and fashion ma

Study hours

Scheduled activity hours
Lectures 18
Independent study hours
Independent study 82

Teaching staff

Staff member Role
Aurelie Le Normand Unit coordinator

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