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BSc Fashion Marketing / Course details
Year of entry: 2022
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Course unit details:
Fashion Business & Analysis
|Unit level||Level 5|
|Teaching period(s)||Semester 2|
|Offered by||Department of Materials|
|Available as a free choice unit?||No|
The unit provides a concise introduction to economic principles, cost and management accounting concepts, business metrics and statistical techniques needed to systematically analyse and appraise the nature and performance of fashion businesses.
The unit aims to:
- Give a suitable introduction to micro and macroeconomics.
- Provide a thorough grounding in cost and management accounting approaches used in the contemporary fashion industry.
- Offer hands-on experience in the use of business metrics, statistical analysis and spreadsheets.
- Explore the application of the above to the systematic analysis of a range of fashion business scenarios and environments.
- Promote confidence in the use of quantitative approaches to identify, formulate and solve problems relating to contemporary fashion business challenges.
Teaching and learning methods
The unit will be delivered using a blended learning approach, combining blended learning with online activities. Students will prepare for sessions by interacting with a range of online resources and undertaking preparatory work. (please keep up-to-date with current COVID restrictions).
All sessions are supplemented with directed reading and formative “homework” assignments intended to promote “ownership” of the concepts introduced.
For the in-course assessment, each student will undertake an economic analysis of a Fashion Company of his/her choice. In particular, s/he will examine the products offered by the company, explain the nature of the demand for these and briefly analyse the economic environment in which the company operates. Choices will be facilitated by unit tutors and guidance given on the scope of material to be covered. Formative feedback will be given at Week 5 on early drafts.
General assistance throughout the module includes:
- The provision of reading lists for each topic covered, with suggestions for further reading: where possible copies or links will be available on the Blackboard site for the unit.
- An opportunity for you to speak briefly to unit tutors during and at the close of taught sessions (lectures and seminars).
- A formative assessment opportunity for an early draft of the economic analysis coursework.
- Ipsative assessments throughout the unit to help students gauge their progress and to check the development of their understanding.
Knowledge and understanding
- Expound fundamental economic principles, key accounting concepts, and business metrics relevant to contemporary fashion business.
- Explain and distinguish traditional and contemporary approaches to costing and management accounting.
- Select and apply economic principles, accounting concepts, and business metrics to a range of contemporary fashion business organisations and environments.
- Analyse and manipulate appropriate data and information from a variety of sources.
- Select and employ appropriate tools, including software packages and computer-based approaches, to inform and support analysis of a range of business scenarios.
- Use appropriate sources to gain relevant information to inform and support decision making in a contemporary fashion business.
- Act with increasing autonomy, with reduced need for supervision and direction, within defined guidelines
Transferable skills and personal qualities
8. Engage effectively in academic discussion and present arguments in a professional manner.
|Written assignment (inc essay)||30%|
Written and verbal
Sloman, J, and Jones, E
Harlow, Essex, UK: Pearson Education Limited.
Nathalie Evans, Michael Jeffrey, Susan Craig
Scheduled activity hours
|Independent study hours|
|Mohammed Mirza||Unit coordinator|