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BSc Fashion Marketing / Course details
Year of entry: 2022
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Course unit details:
|Unit level||Level 6|
|Teaching period(s)||Semester 2|
|Offered by||Department of Materials|
|Available as a free choice unit?||No|
Welcome to The Business Project. This handbook aims to provide you with the information about the unit, including aims, indicative content, proposed delivery, how to contact until staff and assessment regime.
Give students the experience of running a company and the different functions within it, leading to a better understanding of the relationship between effort, team working, good management and success.
Small groups of students will set up and run their own small business venture. In running their company, students elect a board of directors from the group, raise capital and market and finance a product or service of their own choice. At the end of the unit the company goes into voluntary liquidation and students present a report and accounts to any shareholders. For the academic session 2020/21 students will focus on their chosen concept and preppare it raedy for launch at the end of semester 2.
In running the business the students can draw on aspects of theoretical knowledge gathered during the programme. This unit provides an opportunity to work independently on a long-term project culminating in an extended piece of work aimed at applying theory to practice.
The unit counts for 40 credits and comprises of a series of lectures, seminars and workshops, supplemented through private study and guided reading. We recommend that the set-up cost for your business should not exceed £100 per student, however in the academic session 2020/21 it may be considerably less or no cost at all as students will only be working on the concept. If you wish to invest more money you would need to consult your business mentor as a discussion of managing the risk of loss will be conveyed.
Teaching and learning methods
Pre-recorded lectures and seminar/workshops and interactive feedback session to be delivered. Minor changes to the delivery pattern may arise and students will be advised of such changes at the earliest opportunity. Locations of the sessions will be communicated at the start of term.
Knowledge and understanding
- Critical appreciation and understanding of the business management issues entailed in running a business.
- Understanding of the different functions within a company structure.
- Knowledge of marketing, branding and finance within a business context.
- Demonstrate the ability to be able to develop a business plan and communicate this.
- Understanding of an e-marketing plan and how to pitch ideas to industry.
- Appreciate the theoretical underpinning of developing a business.
- Research and evaluate appropriate marketing and communication methods to promote a business and apply marketing and other concepts.
- Demonstrate critical reasoning. Identify and solve problems; analyse and interpret information;
- Demonstrate and exercise independence of mind and thought.
- Articulate and synthesise attributes and study skills in effective ways in the contexts of creative practice, employment, research and self-fulfilment.
- Use appropriate sources of information to gain relevant information on management theory, business entrepreneurship, marketing and the fashion industry.
- Write a cogent report, presentation skills and team-working skills.
- Ability to ‘pitch’ ideas outlining research, a strategic plan and strategic recommendations.
Transferable skills and personal qualities
- Apply subject knowledge.
- Communicate effectively to demonstrate knowledge of business management and the fashion business environment.
- Solve problems.
- Demonstrate strategic analytical skills.
- Work independently and collaboratively on project based work.
- Utilise creative and problem solving techniques to generate solutions.
- Demonstrate a general working knowledge of the Windows and associated software such as Word, Microsoft Video and Power Point.
- Show a high level of competence across a range of communication skills
|Written assignment (inc essay)||50%|
Written and verbal
Students are not required to purchase any textbooks for this module. The following are recommended:
Beaver, G. (2002) Small Business, Entrepreneurship & Enterprise Development, FT Prentice Hall
Robbins, S. & Hunsaker, P.L. (2003) Training in Interpersonal Skills International Edition, 3rd edition, Pearson Education, New Jersey
Adair, J. (1986) Effective Team Building: How to Make a Winning Team Gower
Caproni, P. (2000) The Practical Coach Pearson Education, New Jersey
Carter, S. & Jones-Evans, D. (2000) Enterprise & Small Business: Principles & Practice FT Prentice Hall
Fry, R. (1997) Manage Your Time Kogan Page (out of print although Hollings Library has a copy)
Gill, R. (2006) Theory & Practice of Leadership Sage, London
Johnson, D.W. & Johnson, F.P. (2006) Joining Together: group theory and group skills 9th edition, Pearson Education Inc, Boston, USA
Lambing, P. & Kuehl, C.R. (2000) Entrepreneurship FT Prentice Hall
Patten, D. (2001) Successful Marketing for the Small Business Kogan Page
Solomon, P. (2004) Financial Accounting: A New Perspective McGraw-Hill/Irwin, New York
Scheduled activity hours
Independent study hours