BSc Management (Marketing)

The course covers a variety of decision analysis / analytics techniques and processes widely used in business and management to enhance productivity and performance, including
- Linear Programming: formulation & graphical solution, simplex and dual-simplex methods & Excel Solvers, sensitivity analysis, applications
- Transportation algorithms and software (TORA software)
- Integer programming and software (Excel Solvers and TORA software)
- Decision analysis under uncertainty and risk, Bayesian or multiple stage decision making model and method
 - Modelling and analysis of decision maker's attitudes towards risk, preferences and values
- Multiple criteria decision models, methods, processes, tools and decision support systems
- Introduction to game theory for decision making under competition, Markov chain process and time-dependent decision making under risk

 

BMAN10960 or BMAN10750 are pre-reqs of BMAN31152 (not for Maths Stats & OR). Students must be registered on BSc Mgt/Mgt specialism, IM, IMABS, Acctg, Maths, Stats & OR, MathswBuss&Mgt to enroll onto BMAN31152.

Pre-requisite course units have to be passed by 40% or above at the first attempt unless a higher percentage is indicated within this course outline.

Pre-requisites: BMAN10960 Quantitative Methods for Business & Management or BMAN10750 Quantitative Methods for A+F. For BSc Mathematics with Business and Management, BSc Mathematics with Finance, BSc Mathematics and Statistics no pre- requisites are required.

International exchange students may be permitted to take this course unit provided that the equivalent pre- requisite courses have been taken and checked by the course co-ordinator.
 

To introduce modelling and optimisation methods to address decision problems in resource management. To introduce the concepts, processes, models, methods and software tools of decision analysis with real-world application examples for supporting better operational, tactical and strategic decision making in business and management.

 

At the end of the course students should be able to:
- recognise a variety of management decision problems addressed by different linear modelling techniques in operational research
- apply a range of specific and generic linear optimisation methods and tools for solving the problems to achieve the effective and efficient use of resources
- conduct sensitivity analysis to support managerial decision making
- describe and apply the decision analysis models and methods covered
- consider different approaches to particular decision problems and identify the assumptions, advantages and disadvantages of each approach
- discuss how computer software tools are used to implement the models and methods, and how they are used in real-world decision problems in business and management

 

Four-hour lecture per week (see detailed schedule below) for 10 weeks, directed reading and computer based support
Lecture hours: 40

Private study: 160

Total study hours: 200
Total study hours: 200 hours split between lectures, self-study and preparation for classes, and examinations.

Informal Contact Methods
1. Office Hours: 4:00pm-6:00pm Monday
2. Online Learning Activities (blogs, papers, discussions, self-assessment questions and answers)
3. Drop in Surgeries (extra help sessions for students on material they may be struggling with)

Examination (100%)

• Informal advice and discussion during lectures and office hours.

• Written and/or verbal comments on assessed or non-assessed coursework.

• Solution files to some exercises are published on Blackboard.

• Responses to student questions via Blackboard or emails.

• Generic feedback posted on Blackboard regarding overall examination performance.

In addition to the central unit evaluation questionnaire, student are encouraged to give feedback through emails and conversations at anytime, and questionnaire near the end of the semester
 

 

Taha, H. A. (2017), Operations Research, An Introduction, Prentice-Hall Inc. 10th Edition, Precinct. Earlier or later editions are fine. Search topics in Index of the book to find the right pages to read about the relevant topics.

Hillier, F.S. & Lieberman, G.J. (2015) Introduction to Operations Research 10th Edition, McGraw-Hill, Precinct. Earlier or later editions are fine. Search topics in Index of the book to find the right pages to read about the relevant topics.
Belton, V., Stewart, T. J. (2002), Multiple Criteria Decision Analysis -An Integrated Approach. Kluwer Academic Publishers: Dordrecht, ISBN 0-7923-7505-X.

Keeney, R.L. and Raiffa, H. (1993), Decision with Multiple Objectives: Preference and Value Tradeoffs. Cambridge University Press.

Sen, P. and Yang, J. B. (1998), Multiple Criteria Decision Support in Engineering Design, Springer. All libraries

Other staff involved: 

Pre-requisite course units have to be passed by 40% or above at the first attempt unless a higher percentage is indicated within this course outline.

Pre-requisites: BMAN10960 Quantitative Methods for Business & Management or BMAN10750 Quantitative Methods for A+F. For BSc Mathematics with Business and Management, BSc Mathematics with Finance, BSc Mathematics and Statistics no pre- requisites are required.

Co-requisites: None

Dependent courses: N/A

International exchange students may be permitted to take this course unit provided that the equivalent pre- requisite courses have been taken and checked by the course co-ordinator.

Programme Restrictions: This course is available to all students registered under the BSc programmes at MBS, provided that they meet the requirements set out in the course pre-requisites. Students for the following programmes can take this course: BSc Mathematics with Business and Management, BSc Mathematics with Finance, BSc Mathematics and Statistics; students from other university programmes may be allowed to take this course by discussion with the course coordinator.

 

Tuition fees for home students commencing their studies in September 2027 will be £10,050 per annum. Tuition fees for international students will be £35,300 per annum.

For general information please see the undergraduate finance pages.

All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme.

All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme. Any unavoidable additional compulsory costs totalling more than 1% of the annual home undergraduate fee per annum, regardless of whether the programme in question is undergraduate or postgraduate taught, will be made clear to you at the point of application. Further information can be found in the University's Policy on additional costs incurred by students on undergraduate and postgraduate taught programmes (PDF document, 91KB).

We know that student finance can be complicated. The links below provide further information to help guide you.

Learn more about student finance options for UK students.

Learn more about fees and finance for international students.

As an international student you may be eligible for our Global Futures Scholarships . This is open to students starting their studies in September 2027.