BSc Information Technology Management for Business / Course details

Digital transformation is the process of identifying, formulating and executing on digital opportunities to increase competitive advantage. Most IT strategies treat technology in isolation. Today’s business driven solutions rely on pervasive digital connection in which individual technologies merge and our understanding of how we interpret the resultant amalgamation. This course unit will consider a digital strategy and transformation, which is characterised by the application of new technologies to existing business activity (where technology is a composite of hardware, data, telecommunications, Internet, etc.) and the abilities these technologies create for business with particular focus on how they can support a transformative undertaking. 

This course unit combines a mix of lectures, interactive discussions and group work in small teams. Lectures will focus on the key steps in formulating and implementing digital strategies in organisations. The course will explore the development and implementation of digital strategy across diverse industries. This places the students in a unique position to learn about the opportunities and challenges  towards the deployment of digital strategies for devised scenarios. The course unit concludes with a group presentation where teams will pitch their digital transformation strategies to address a real-life challenge facing the business and organisation.

This course unit addresses the impact of digital strategy and transformation on organisations. In particular it aims to address the recent opportunities and challenges of various technologies in supporting the formulation of strategy and how we are able to identify digital initiatives that leverage transformative power and provide organisations a competitive edge. 
Students undertaking this course unit gain skills to develop and implement a digital transformation strategy within an organisation. Drawing on insights from faculty, practitioners, academic literature, consultancy reports and their peers, students will develop a robust understanding of digital cultures and frameworks to create digital transformational strategy.