BSc Information Technology Management for Business / Course details

Year of entry: 2023

Course unit details:
User Experience Design

Course unit fact file
Unit code BMAN24662
Credit rating 10
Unit level Level 2
Teaching period(s) Semester 2
Available as a free choice unit? No


This course seeks to understand the factors that can impact the experience that users have when engaging with digital products, with the view of enhancing their satisfaction. It introduces the user experience design cycle and the core principles and practices of User Experience (UX) design. It comprises a series of lectures to cement academic understanding, and practical exercises to develop the skills and knowledge required to undertake professional UX processes.


Unit title Unit code Requirement type Description
Integrative Team Project 2 BMAN24650 Co-Requisite Compulsory
Only available to students on BSc ITMB.


The aim of this course unit is to equip students with the theories, principles and psychology underpinning UX. In particular it aims to provide an understanding of: UX design, persona and scenario based design techniques, user interface design, usability testing, defining and measuring UX, user requirements and User Centered Design (UCD) process. Interactive prototyping is taught as part of this process.

Learning outcomes

Learn how to apply knowledge, culture and technology to shape the future of design;
Understand the difference between User Interface (UI) design and User Experience (UX);
Learn how UX researchers discover and assess user needs;
Learn how UX designers take an idea from a concept to a working prototype;
Learn how to incorporate a user-centered focus into the design process;
Learn the principles and processes of designing user experience;
Learn how to assess user needs and map them into system requirements;
Learn techniques for rapidly exploring design alternatives and selecting the most promising concepts; and
Learn key methods focused on user experience research trends and concepts.


1. Understanding UX
2. UX as conversion optimisation
3. Understanding user behaviour
4. Acquiring and organising user requirements
5. Design thinking and idea generation
6. Prototyping
7. Logic behind UX Test: a simple experiment
8. Planning and conducting UX test
9. Analysing UX Tests
10. Measuring and monitoring UX

Teaching and learning methods

Lectures & Labs

Employability skills

Analytical skills
This course will help students develop unique critical, analytical perspectives in user experience. Learning's from this course are necessary for a career in the field of UX, encompassing wide ranging responsibilities to ensure that an end product achieves it's core (often business) objectives whilst providing it's users with the most effective, efficient and enjoyable experience possible. Specifically, this course supports those seeking a career as UX design consultant, interaction designer, usability engineer and user researcher.

Assessment methods

Formative plan for the summative report
Summative individual report 100%

Feedback methods

Feedback for formative and assessed coursework will be feed-forward.
Informal advice and discussion during the lectures and labs. 
Responses to student emails and questions from course coordinator including feedback provided to a group via an online discussion forum. 
Written and/or verbal comments on assessed or non-assessed coursework. 
Generic feedback posted on Blackboard regarding overall performance.

Recommended reading

  • Smashing UX Design: Foundations for Designing Online User Experiences by Jesmond Allen & James Chudley
  • You Should Test That: Conversion Optimization for More Leads, Sales and Profit Or The Art and Science of Optimized Marketing, by Chris Goward

Study hours

Scheduled activity hours
Lectures 10
Practical classes & workshops 8
Independent study hours
Independent study 82

Teaching staff

Staff member Role
Marzena Nieroda Unit coordinator
Alexander Gunz Unit coordinator

Additional notes

This course was devised in consultation with ITMB students, industry panel and the ITMB working group.

For Academic Year 2023/4

Updated: March 2023

Approved by: March UG Committee

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