BSc Management (Marketing) with Industrial/Professional Experience

This course introduces foundational strategy and innovation concepts. This foundation is designed to help students understand i) how managers make effective strategic decisions in today’s dynamic business environment to acquire long term competitive advantage, and ii) what innovation is, its processes and sources and why it matters in business organisations.

 

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1. To introduce key theories and foundational concepts from the fields of strategic management and innovation.
2. To help students understand which strategies are more likely to lead to long term success.
3. To help students understand processes of technological and business model innovation.

 

•    Definition of strategy and strategy types 
•    Descriptive strategic management views: the design and planning schools, the Porterian school, and the resource-based view of firm
•    Managerial cognition and behavioural strategy 
•    Definition of innovation, types and sources of innovation 
•    Patterns of technological development 
•    Business model innovation
•    Disruptive innovation
•    Dynamic capabilities  
 

Lectures and workshops

On successful completion of the course unit, students should be able to:

• Understand the concepts of strategy and innovation and their importance to achieve competitive advantage in dynamic business environments.
• Understand which strategies are more likely to lead to long-term competitiveness and success.
• Identify the different main theoretical approaches used in the literature to study strategy and innovation and their applicability in specific contexts.
• Apply strategy and innovation concepts and theoretical views to real business organizations, and think creatively about alternative courses of action and recommendations for improving their innovation performance.

Exam: 75%

Group report: 25%

The group assignment will include a peer-review method.

 

Written feedback on coursework assignment and verbal feedback in lectures and via Canvas

Johnson, G., Scholes, K. and Whittington, R., (2017). Exploring corporate strategy: text & cases. Pearson education).

Hitt, M.A, Ireland, R.D., and Hoskisson R. (2017) Strategic Management: Concepts: Competitiveness and Globalization, 12th Edition

Mintzberg, H., Ahlstrand, B., & Lampel, J. (2009) Strategy Safari. London: Prentice Hall.

Schilling, M. (2017) Strategic Management of Technological Innovation. New York: McGraw-Hill.

Tidd, J. and Bessant, J. (2013) Managing Innovation: Integrating Technological, Market and Organisational Change. 5th edition (published by Wiley).

 

Pre-requisites: None

Co-requisites: None

Dependent courses: This is a pre-requisite unit for BMAN31731 Advanced Strategic Management

This course is available to students on the following programmes:

Only available to students on: Mgt/Mgt Specialism; IM; and ITMB.

 

Tuition fees for home students commencing their studies in September 2027 will be £10,050 per annum. Tuition fees for international students will be £35,300 per annum.

For general information please see the undergraduate finance pages.

You will receive a significant tuition fee discount for the placement year. UK students with a household income of up to £35,000 are also eligible to receive a  cash bursary  worth up to £2,000.

All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme.

All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme. Any unavoidable additional compulsory costs totalling more than 1% of the annual home undergraduate fee per annum, regardless of whether the programme in question is undergraduate or postgraduate taught, will be made clear to you at the point of application. Further information can be found in the University's Policy on additional costs incurred by students on undergraduate and postgraduate taught programmes (PDF document, 91KB).

We know that student finance can be complicated. The links below provide further information to help guide you.

Learn more about student finance options for UK students.

Learn more about fees and finance for international students.

As an international student you may be eligible for our Global Futures Scholarships . This is open to students starting their studies in September 2027.