BA East Asian Studies with International Study

This is an advanced Chinese language module designed for students who are interested in doing business in China or with Chinese people, or who are interested in professional Chinese. Different from other Chinese language modules, this module integrates language with content – using the target language to learn business knowledge and develop business communication skills. Students will learn specialized business and professional vocabulary, along with business or professional interaction and correspondence. Pair work, group discussion, and class presentation will be organized to build up students’ comprehensive abilities and practical skills as a preparation to participate in various business or professional activities. The module facilitates higher language competence for understanding and communicating on wider cultural and social contexts that underline many aspects of business or professional practice in contemporary China. 

This unit is not open to native speakers of Mandarin Chinese.

CHIN38682 Prerequisite- Chinese Language 4 or above

Chinese 4 or higher; Native Speakers of Mandarin Chinese are not permitted to enrol on this unit.

This course aims to:

• Enable students to learn business knowledge in Chinese.
• Enhance students' ability to communicate in professional settings.
• Guide students to apply the business knowledge to practice. 

By the end of this course students will be able to: 

• Set up and run their own companies (virtual or real) 
• Know how to manage commercial deals with Chinese people in Chinese 
• Be familiar with terms of setting up a company, conducting a market survey, designing an advertisement, sale and after-sale service, and business management.
• Produce advertisements, annual reports and sustainable development plans 

W1: Setting up a company

W2: Market survey

W3: Marketing and advertisement  

W4: Sales and after-sale service

W5: Enterprise management and culture

W6: Business dispute

W7: Intellectual property rights  

W8: Environmental protection and construction  

W9: CV, Cover letter, Interview

W10: Sustainable development

W11: Oral Exam

W12: Q&A

A combination of weekly three-hour lectures, seminars and tutorials.

By the end of this course students will be able to: 

• Analyse business texts by using the reading comprehension skills 
• Explore various business contexts in China 
• Write business documents using standard formats 
• Present their own companies clearly and logically 

• Expand customer circles 
• Disseminate products/services 
• Use media, including social media to advertise their product/service 
• Be competent in negotiating with Chinese people in China’s context 

By the end of this course students will be able to: 

• Present your own company
• Use multimedia for advertisements 
• Understanding how to conduct a market survey        
• Enhance intercultural communication competence 

Assessment Task	Formative or Summative	Weighting
Presentations, Participation and Discussion	Summative	20%
Coursework	Summative	20%
Oral exam	Summative	20%
Written exam	Summative	40%

 

Resit Assessment

Assessment Task

Essay

 

1. Li, X. (2012). New Silk Road Business Chinese. Beijing University Press. 中级高级 
2. Zhang, X. (2009). Chinese for Managers: Business Chinese Vol. 2, (3th), Beijing Language  
3. Teaching and Research Press House. 
4. Guenier, A. (2018). The Little Book of Health: Chinese Secrets to Happy Living. Manutius Press. 

Exceptions to word-processed assignments: Assessed coursework and the essay should be hand-written. 

Students may take a one-volume Chinese-English-Chinese dictionary provided on the examination date. 

Tuition fees for home students commencing their studies in September 2027 will be £10,050 per annum. Tuition fees for international students will be £29,200 per annum.

For general information please see the undergraduate finance pages.

The Residence Abroad year is an integral part of the course and must be completed. Some costs, such as tuition fees, are substantially lower. Other costs can vary and they are not included in the tuition fee. For example, living costs may be higher or lower than the UK, and there are travel-related costs to consider, such as paying for a passport, visa fees, health insurance, and (if needed) vaccinations. Please visit Residence Abroad for more information and indicative costs.

All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme. Any unavoidable additional compulsory costs totalling more than 1% of the annual home undergraduate fee per annum, regardless of whether the programme in question is undergraduate or postgraduate taught, will be made clear to you at the point of application. Further information can be found in the University's Policy on additional costs incurred by students on undergraduate and postgraduate taught programmes (PDF document, 91KB).

We know that student finance can be complicated. The links below provide further information to help guide you.

Learn more about student finance options for UK students .

Learn more about fees and finance for international students .

As an international student you may be eligible for our Global Futures Scholarships . This is open to students starting their studies in September 2026.

We also have information on funding support for Residence Abroad .