Bachelor of Arts (BA)

BA Modern Language and Business & Management (Arabic)

Gain specialist knowledge of the cultures of the Arabic-speaking world and global business issues.

  • Duration: 4 years
  • Year of entry: 2025
  • UCAS course code: TN61 / Institution code: M20
  • Key features:
  • Study abroad
  • Study with a language

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Fees and funding

Fees

Tuition fees for home students commencing their studies in September 2025 will be £9,535 per annum (subject to Parliamentary approval). Tuition fees for international students will be £26,500 per annum. For general information please see the undergraduate finance pages.

Policy on additional costs

All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme. Any unavoidable additional compulsory costs totalling more than 1% of the annual home undergraduate fee per annum, regardless of whether the programme in question is undergraduate or postgraduate taught, will be made clear to you at the point of application. Further information can be found in the University's Policy on additional costs incurred by students on undergraduate and postgraduate taught programmes (PDF document, 91KB).

Scholarships/sponsorships

Residence abroad support

We offer dedicated financial support packages of up to £2,000 for residence abroad students, based on household income.

You will be automatically assessed for this, based on your Student Finance financial assessment - you just need to make sure you apply for a financial assessment in the academic year in which your residence abroad will take place.

Course unit details:
Consumers and Markets

Course unit fact file
Unit code BMAN32161
Credit rating 10
Unit level Level 3
Teaching period(s) Semester 1
Available as a free choice unit? Yes

Overview

Following an introduction to the role of consumer behaviour in marketing, the lectures will focus on a number of themes in consumer behaviour including psychological, economic and sociological factors affecting search, choice, acquisition, and usage of goods and services; consumer decision processes; consumer motivation, memory, ability to use self-control, social and societal influences. It will also touch on elements of consumer well-being at times.

 

Pre/co-requisites

Unit title Unit code Requirement type Description
Marketing BMAN20832 Pre-Requisite Compulsory
Marketing BMAN30021 Co-Requisite Compulsory
BMAN32161 has either pre-requisites of BMAN20832 or BMAN30021 as a co-requisites.

Pre-requisite course units have to be passed by 40% or above at the first attempt unless a higher percentage is indicated within this course outline.

Pre-requisites: BMAN30021 Marketing OR BMAN20832 Marketing

Aims

The course aims to provide students with a ‘tool kit’ of consumer behaviour concepts, and to build the skill in them to use these concepts to understand and analyse consumer situations. This tool kit covers the essentials of consumer decision making, psychology, and social/cultural influences. It considers both practical business implications of these elements, along with an academic understanding of important elements and outcomes on the lives that consumers live.

Learning outcomes

By the end of the course students should be able to:

  1. Define and illustrate important components of consumer behaviour
  2. Develop an understanding of the way consumer psychology shapes what consumers see, understand, remember, experience and do in the market place
  3. Be able to use this understanding to analyse situations that consumers might experience.

Teaching and learning methods

Methods of delivery- Lectures

Lecture hours - 20 (2 hours per week, over 10 weeks)

Private study -            80

Total study hours -        100

Informal Contact Methods
1. Office Hours
2. 2 x 2hr Drop in Surgeries (extra help sessions for students on material they may be struggling with)

 

Assessment methods

10% Completion of flashcards.

90% 90 minute examination selectively based on student study of designated literature.
 

Feedback methods

•       Response to student emails.

•       Generic feedback on Blackboard.

•       Formative essay assessment

Recommended reading

Sethna and Blythe, Jim (2019) Consumer Behaviour (Third edition) Sage, London

 

Study hours

Scheduled activity hours
Assessment written exam 1.5
Lectures 20
Independent study hours
Independent study 78.5

Teaching staff

Staff member Role
Alexander Gunz Unit coordinator

Additional notes

Pre-requisite course units have to be passed by 40% or above at the first attempt unless a higher percentage is indicated within this course outline.

Pre-requisites: BMAN30021 Marketing OR BMAN20832 Marketing

Co-requisites: N/A

This course is only available to students who have received prior agreement from their registering School.  Not available to BSc in Management/Management (Specialism), IMABS or IM.

For Academic Year 2023/24

Updated: March 2023

Approved by: March UG Committee

 

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