Bachelor of Arts (BA)

BA Education, Leadership and Culture

This course combines theory and practice, preparing you for innovative leadership roles across diverse cultural settings.

  • Duration: 3 Years
  • Year of entry: 2025
  • UCAS course code: X305 / Institution code: M20
  • Key features:
  • Industrial experience
  • Scholarships available
  • Field trips

Full entry requirementsHow to apply

Course unit details:
Edutainment and Leisure

Course unit fact file
Unit code EDUC31691
Credit rating 20
Unit level Level 6
Teaching period(s) Semester 1
Available as a free choice unit? Yes

Overview

We discuss the origins of the term ‘Edutainment’ in order to critique how education and entertainment can be strategically planned within the leisure experience. For the assessment students on this unit will complete a quantitative study to analyse consumer opinions on Edutainment in a Leisure context/organisation. The quantitative data will be provided to students on the unit. Through analysis of consumer opinions students on this unit will present recommendations on effective edutainment for leisure organisation managers.

Aims

1. Critically analyse Edutainment in Leisure contexts in order to explore current practices, policy and social activities.

2. Examine how edutainment is consumed in leisure contexts through seeking consumer perspectives.

3. Analyse consumer perspectives on edutainment in leisure in order to offer recommendations on effective edutainment for leisure.

Teaching and learning methods

Students will be taught on campus and these classes will be supported with online learning materials.

Knowledge and understanding

Demonstrate knowledge and understanding of edutainment located in the leisure industries.

Demonstrate knowledge and understanding of consumer opinions on edutainment in leisure contexts.

Intellectual skills

Application of existing theoretical frameworks on edutainment to leisure contexts.

Analysis of primary data results in order to synthesise recommendations for industry managers.

Practical skills

Gather secondary qualitative and quantitative sources to support the design of a quantitative research instrument.

Analyse, and present results of quantitative analysis.

Transferable skills and personal qualities

Ability to gather secondary data and apply to analysis of primary quantitative data.

Ability to present information to leisure managers from a quantitative study

Ability to discuss and reflect on edutainment from a small scale study.

Assessment methods

Assessment task

Length

How and when feedback is provided

Weighting within unit (if relevant)

LinkedIn post to attract leisure business/organisation owners questions on Edutainment

200 words

Via Online Professional Forum

Formative

Presentation

 

OR

 

Essay

30 minutes

 

Via Turnitin

Recommended reading

Addis, M. (2005), "New technologies and cultural consumption – edutainment is born!", European Journal of Marketing, Vol. 39 No. 7/8, pp. 729-736. https://doi.org/10.1108/03090560510601734

Hertzman, E., Anderson, D. and Rowley, S. (2008). Edutainment heritage tourist attractions: a portrait of visitors’ experiences at Storyeum. Museum management and curatorship (1990), 23(2), pp.155–175.

Huey, L. and Broll, R. (2017). Punishment as Sublime Edutainment: ‘Horrid Spectacles’ at the Prison Museum. In The Palgrave Handbook of Prison Tourism. London: Palgrave Macmillan UK, pp. 517–539.

Lepouras, G. and Vassilakis, C. (2005). Virtual museums for all: Employing game technology for edutainment. Virtual reality : the journal of the Virtual Reality Society, 8(2), pp.96–106.

Rossetti, G., Wyatt, B., Ali-Knight, J., (2022/23) Festivals and Edutainment, Routledge Critical Event Studies Research Series,

Seraphin, H. and Yallop, A. (2020). An analysis of children’s play in resort mini-clubs: potential strategic implications for the hospitality and tourism industry. World leisure journal, 62(2), pp.114–131.

Stebbins, R.A. (1999). Educating for serious leisure: leisure education in theory and practice. World leisure & recreation, 41(4), pp.14–19.

Study hours

Scheduled activity hours
Lectures 35

Teaching staff

Staff member Role
Miriam Firth Unit coordinator

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