BAEcon Economics

Year of entry: 2027

Course unit details:
Principles of Data Science

Course unit fact file
Unit code SOST10031
Credit rating 20
Unit level Level 1
Teaching period(s) Semester 1
Offered by Social Statistics
Available as a free choice unit? No

Overview

This unit introduces the concepts and practices of data science with a focus on applications in economics and the social sciences. Students will learn about the ‘data science lifecycle’, its statistical and computational foundations, and consider ethical issues such as bias, uncertainty, and privacy. Practical training covers programming, data management, linkage, and visualisation. Emphasis is placed on reproducibility and communicating findings through clearly written reports. The unit equips students with essential digital skills and foundations for further study in data science. 

Aims

This unit introduces students to the core concepts, methods, and practices of data science, with a particular emphasis on applications in economics and the social sciences. Students will explore the historical and intellectual roots of data science, from early statistics to contemporary developments in generative AI, automation, and citizen data science. 


The unit develops both conceptual understanding and practical skills. Students will learn about the ‘data science lifecycle’, statistical and computational foundations, and ethical considerations such as uncertainty, bias, and privacy. Practical sessions will provide hands-on experience with data management and linkage, as well as programming tools for cleaning, analysing, and visualising data.


Alongside technical training, the unit emphasises data as narrative: students will practice communicating findings through clear visualisations and reports that are tailored to different audiences. By the end of the unit, students will gain knowledge of different data sources, reproducible workflows, and how data can be used to support evidence-based arguments relevant to economic and social questions.


This unit equips students with essential digital literacy and transferable skills, preparing them for advanced study in data science, applied economics, and interdisciplinary social research. 

Syllabus

Syllabus (indicative curriculum content):

Introduction: What Is (Social) Data Science? 
Key concepts and definitions; disciplinary roots; historical development from early statistics to the ‘Big Data’ era and beyond

The Data Science Workflow 
Why ‘lifecycle’ thinking matters; workflow mapping

Statistical Foundations 
Exploratory data analysis (and what it is not); theory testing vs classification

Computational Foundations 
Algorithms, automation, and reproducibility

Database Management and Data Linkage 
Relational databases, SQL basics, and principles of combining data from multiple sources

Programming Primer 
Object-oriented programming basics; introduction to generative AI tools for coding assistance

Reporting, Data as Storytelling 
Crafting compelling narratives with data; context and audience

Data Visualisation 
Principles of effective design; avoiding misleading graphics; accessibility in visualisation

Ethical Science 
Uncertainty, bias, fairness, and GDPR

Data Science in Practice & Future Directions 
Industry applications; trends: simulation, automation, and citizen data science

 

 

 

Teaching and learning methods

The unit is delivered through a combination of lectures, seminars and labs, and guided independent study (total of 200 hours).

Lectures (10 hours): Weekly lectures introduce core concepts (based on the above lecture schedule), theoretical foundations, and key debates in (social) data science. They provide the intellectual framework and context for applied learning.

Seminars/Labs (10 hours): Small-group sessions focus on hands-on practice with data science tools, data management and linkage, visualisation, and ethical and applied case studies. These interactive sessions allow students to apply lecture material, develop programming skills (with new technology like generative AI), and receive formative feedback (from tutors and auto-graded assignments).  

Independent Study (180 hours): Students are expected to undertake guided independent study, including background reading, completion of weekly programming exercises not completed in class, preparation for seminars, and work on summative assessments. Independent study consolidates conceptual understanding and develops problem-solving and technical proficiency.

Total: 200 hours 

Knowledge and understanding

Students should be able to:

Describe and explain the foundations of (social) data science, including the data science lifecycle, statistical and computational principles, and ethical considerations of using data.

Intellectual skills

Students should be able to:

Understand the quality, structure, and appropriateness of different data sources and workflows for answering economic and social questions.

Practical skills

Students should be able to:

Apply programming tools to manage, analyse, and visualise data in a reproducible manner.

Transferable skills and personal qualities

Students should be able to:

Communicate data-driven insights effectively through clear visualisations and written reports tailored to different audiences.

Assessment methods

Method Weight
Portfolio 100%

Feedback methods

Written feedback will be provided within the standard feedback framework.

Recommended reading

Breiman, L. (2001) ‘Statistical Modeling: The Two Cultures’, Statistical Science, 16(3), pp. 199–231.

Cairo, A. (2019) How Charts Lie: Getting Smarter about Visual Information. London: W.W. Norton.

Christen, P. (2012) Data Matching: Concepts and Techniques for Record Linkage, Entity Resolution, and Duplicate Detection. Berlin: Springer.

Cleveland, W.S. (1993) Visualizing Data. Summit, NJ: Hobart Press.

Donoho, D. (2017) ‘50 Years of Data Science’, Journal of Computational and Graphical Statistics, 26(4), pp. 745–766.

Downey, A. (2015) Think Python: How to Think Like a Computer Scientist (2nd ed.). Sebastopol, CA: O’Reilly.

Fry, H. (2018). Hello world: Being Human in the Age of Algorithms. WW Norton & Company.

Gelman, A. and Loken, E. (2014) ‘The Statistical Crisis in Science’, American Scientist, 102(6), pp. 460–465.

Harford, T. (2021) The Data Detective: Ten Easy Rules to Make Sense of Statistics. London: Bridge Street Press.

Kitchin, R. (2014) The Data Revolution: Big Data, Open Data, Data Infrastructures and Their Consequences. London: SAGE.

Lepore, J. (2020). If Then: How the Simulmatics Corporation Invented the Future. Liveright Publishing.

Mackenzie, A. (2017). Machine Learners: Archaeology of a Data Practice. MIT Press.

Mayer-Schönberger, V. and Cukier, K. (2013) Big Data: A Revolution That Will Transform How We Live, Work, and Think. London: John Murray.  

Munzner, T. (2014) Visualization Analysis and Design. Boca Raton: CRC Press.

Noble, S.U. (2018) Algorithms of Oppression: How Search Engines Reinforce Racism. New York: NYU Press.

O’Neil, C. (2016) Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy. New York: Penguin.

Provost, F. and Fawcett, T. (2013) Data Science for Business. Sebastopol, CA: O’Reilly.

Press, G. (2013). A Very Short History of Data Science. Forbes.

Tufte, E.R. (2001). The Visual Display of Quantitative Information (2nd ed).. Cheshire, CT: Graphics Press.

Tukey, J.W. (1977). Exploratory Data Analysis. Reading, MA: Addison-Wesley.

Wickham, H. and Grolemund, G. (2017) R for Data Science: Import, Tidy, Transform, Visualize, and Model Data. Sebastopol, CA: O’Reilly.

Wiggins, C., & Jones, M. L. (2023). How Data Happened: A History from the Age of Reason to the Age of Algorithms. WW Norton & Company. 

Study hours

Scheduled activity hours
Lectures 10
Seminars 10
Independent study hours
Independent study 180

Teaching staff

Staff member Role
Todd Hartman Unit coordinator

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