Marketing

• Introduction to Marketing
• Consumer behaviour
• Market research, Segmentation, targeting and positioning
• Products and services
• Price and marketing channels
• Marketing communications
• Business to business marketing
• International Marketing
• Marketing planning and strategy

BMAN20832 is a free choice option for students with prior agreement from their home schools. Core for BEngMechEngwM, MEngAeroEngwM. Cannot be taken with BMAN30021.

The main aims of this course are to:

•      Develop students’ understanding of key marketing terminology and conceptual frameworks

•      Provide students with an understanding of the role marketing plays in businesses and not-for-profit organisations and its importance for individuals within a society

•      Provide students with: a) an understanding of buyer behaviour and b) a skill to apply this knowledge for building firms’ competitive advantage

•      To develop students’ understanding of how different organisations develop their marketing mix strategies while also paying attention to quality, ethical behaviour and social responsibility

•      Develop students’ knowledge of marketing tools and procedures used to analyse a variety of business situations.

• Minimum contact hours: 20 hours 
• Delivery format: Face-to-face lectures 
• Practice MCQ quiz items will be available on Canvas 
   
• Additional content to supplement the lectures such as short videos and links to relevant websites etc., will be provided via Canvas.
   
• Discussion boards will be provided for asynchronous questions relating to the course unit.

• Describe and explain key theoretical concepts and terms of marketing.
• Explain the role of marketing, how it fits into the management of an organisation, how it interacts with other functions within an organisation.

• Distinguish between effective and ineffective marketing practices and assess the importance of marketing mix for an organisation's performance.
• Identify marketing concepts in specific situations and contexts.
   

• Be able to relate key concepts to marketing practice.

• Describe and evaluate the role of marketing within a range of business and not-for-profit contexts.
   

Formative Assessment

• Practice MCQ items regularly available throughout the term  

Summative Assessment

• MCQ Midterm test (30%)
• Written Exam (70%)
   

• Informal advice and discussion during lectures

• Responses to student emails and questions

• Written and/or verbal comments on assessed or non-assessed coursework

• Generic feedback posted on Canvas regarding overall examination performance. Summative feedback will come in the form of generic feedback on the how the exam was answered. This will be available to all students on Canvas. 

Feedback from Students

Feedback from students has been invaluable in helping us to plan and develop this course over recent years. You are therefore asked to co-operate in completing the online course evaluation questionnaire at the end of the course, and in commenting freely during lectures or at any time. The main feedback channels are:

• Online course evaluation questionnaire - at the end of the main teaching period to collect quantitative evaluations and qualitative comments.
• Lectures - these provide opportunities for dialogue about the course.
• Written comments or suggestions - these can be left with Marzena Nieroda. Remember, you do not have to wait until the end of the course to give feedback!

Core textbook: 

• Marketing By Baines, Rosengren & Antonetti, Oxford University Press.

Supplementary reading:

• Extra readings from the University of Manchester Library are listed on the course unit’s Canvas site.  

Length of course: 10 weeks

Other staff involved: TBA

Pre-requisites: None
Co-requisites: None
Dependent courses: None

Programme Restrictions: Available as a free choice option to students who have received prior agreement from their registering School. Not available to BSc in Management/Management (Specialism), IM or ITMB/ITMB (Specialism).

*Students are not permitted to take BMAN20832 if they have taken the BMAN30021 marketing course.*

BMAN20832 is available to study abroad and exchange students admitted through the University of Manchester’s International Programmes Office.