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MSc Management and Information Systems: Change and Development / Course details

Year of entry: 2020

Course unit details:
eBusiness: Organisation and Strategy

Unit code MGDI60352
Credit rating 15
Unit level FHEQ level 7 – master's degree or fourth year of an integrated master's degree
Teaching period(s) Semester 2
Offered by School of Environment, Education and Development
Available as a free choice unit? Yes


The unit will be of particular value for those involved in understanding how to use emerging ICT in business. The contents are:
- The Internet, e-commerce and e- business
- Emerging ICT-enabled business models: Internet portal, mobile technologies, social media, local-based services, etc
- Context, strategies and management issues


The unit aims to:
- study how to employ Internet-based ICT/IS to do business
- learn theories and practices of ICT/IS in the business context
- analyse, evaluate and design ICT-based business models
- discuss e-commerce and e-business issues.

Learning outcomes

Knowledge and understanding
- Explain critically the role of IS organisations, and the relationship between IS and business strategy
- Understand the concept and components of business models, and analyse the impacts of ICT and Internet on business opportunities in developing and transitional economies.
- Discuss the environmental constraints on executing a business model, the characteristics of current ICT innovation and new business models

Intellectual skills
- Develop a set of theory-based tools and conceptual maps for uncovering the relation between Internet-based ICT and the adoption of novel business models.

Practical skills
- ICT business model design, evaluation and analysis
- have an academic attitude and master the analytical capability
- develop a research frame of mind

Transferable skills and personal qualities
- group working
- discussion and debating skills
- literature reviewing

Teaching and learning methods

Lecture by teacher and group work by students.
Session 1-3 is taught by the lecturer; Session 9 is given by a guest lecturer; Session 10 is assessed group presentation.
Session 4-8 each consists of teaching and tutorial parts. The teaching is given in the first 1.5 hours, and be followed by 1.5- hour tutorial. In each tutorial, one group of students will present on a paper assigned to them in last session

Assessment methods

Method Weight
Written assignment (inc essay) 70%
Oral assessment/presentation 30%

Recommended reading

1. Allan Afuah, Christopher L. Tucci, 2003. Internet Business Models and Strategies: Text and Cases. McGraw-Hill. 2nd edition
2. Allen, T. J. & Morton, M. S. (1994) Information Technology and the Corporation of the 1990s: Research Studies. New York: Oxford University Press.
3. Tawfik Jelassi, Albrecht Enders, 2005. Strategies for e-Business: Creating Value through Electronic and Mobile Commerce. Prentice Hall

Study hours

Scheduled activity hours
Lectures 30
Independent study hours
Independent study 120

Additional notes

GDI Programmes on which course unit is offered:
MIS(core), ICT4D

10 x 3hr lecture

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