MSc Management and Information Systems: Change and Development / Course details
Year of entry: 2021
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Course unit details:
eBusiness: Organisation and Strategy
|Unit level||FHEQ level 7 – master's degree or fourth year of an integrated master's degree|
|Teaching period(s)||Semester 2|
|Offered by||School of Environment, Education and Development|
|Available as a free choice unit?||No|
This module teaches the practice of emerging ITs and new business models, and relevant theories to analyse business model.
This course aims to provide participants with opportunities to learn the theory and practice of IT/IS in the business context. It examines the emerging ITs and new business models.
On completion of this unit successful students will be able to:
- Understand the concept and components of business models, and analyse the impacts of IT and Internet on business opportunities in developing and transitional economies.
- Discuss the environmental constraints on executing a business model, the characteristics of current IT innovation and new business models
- Develop a set of theory-based tools and conceptual maps for uncovering the relation between Internet-based information systems and the adoption of novel business models.
Explain critically the role of IS in business organisations, and the relationship between information systems and business strategy
|Written assignment (inc essay)||70%|
In each session, the first and last 10 minutes are for Q&A. Feedbacks will also be via emails and meeting appointments.
1. Allan Afuah, Christopher L. Tucci, 2003. Internet Business Models and Strategies: Text and Cases. McGraw-Hill. 2nd edition
2. Allen, T. J. & Morton, M. S. (1994) Information Technology and the Corporation of the 1990s: Research Studies. New York: Oxford University Press.
3. Tawfik Jelassi, Albrecht Enders, 2005. Strategies for e-Business: Creating Value through Electronic and Mobile Commerce. Prentice Hall
|Scheduled activity hours|
|Independent study hours|
|Ping Gao||Unit coordinator|
GDI Programmes on which course unit is offered:
10 x 3hr lecture