MSc Management and Information Systems: Change and Development / Course details
Year of entry: 2020
Course unit details:
eBusiness: Organisation and Strategy
|Unit level||FHEQ level 7 – master's degree or fourth year of an integrated master's degree|
|Teaching period(s)||Semester 2|
|Offered by||School of Environment, Education and Development|
|Available as a free choice unit?||Yes|
The unit will be of particular value for those involved in understanding how to use emerging ICT in business. The contents are:
- The Internet, e-commerce and e- business
- Emerging ICT-enabled business models: Internet portal, mobile technologies, social media, local-based services, etc
- Context, strategies and management issues
The unit aims to:
- study how to employ Internet-based ICT/IS to do business
- learn theories and practices of ICT/IS in the business context
- analyse, evaluate and design ICT-based business models
- discuss e-commerce and e-business issues.
Knowledge and understanding
- Explain critically the role of IS organisations, and the relationship between IS and business strategy
- Understand the concept and components of business models, and analyse the impacts of ICT and Internet on business opportunities in developing and transitional economies.
- Discuss the environmental constraints on executing a business model, the characteristics of current ICT innovation and new business models
- Develop a set of theory-based tools and conceptual maps for uncovering the relation between Internet-based ICT and the adoption of novel business models.
- ICT business model design, evaluation and analysis
- have an academic attitude and master the analytical capability
- develop a research frame of mind
Transferable skills and personal qualities
- group working
- discussion and debating skills
- literature reviewing
Teaching and learning methods
Lecture by teacher and group work by students.
Session 1-3 is taught by the lecturer; Session 9 is given by a guest lecturer; Session 10 is assessed group presentation.
Session 4-8 each consists of teaching and tutorial parts. The teaching is given in the first 1.5 hours, and be followed by 1.5- hour tutorial. In each tutorial, one group of students will present on a paper assigned to them in last session
|Written assignment (inc essay)||70%|
1. Allan Afuah, Christopher L. Tucci, 2003. Internet Business Models and Strategies: Text and Cases. McGraw-Hill. 2nd edition
2. Allen, T. J. & Morton, M. S. (1994) Information Technology and the Corporation of the 1990s: Research Studies. New York: Oxford University Press.
3. Tawfik Jelassi, Albrecht Enders, 2005. Strategies for e-Business: Creating Value through Electronic and Mobile Commerce. Prentice Hall
|Scheduled activity hours|
|Independent study hours|
GDI Programmes on which course unit is offered:
10 x 3hr lecture