MSc Marketing

Fees for entry in 2027 have not yet been set. For reference, the fees for the academic year beginning September 2026 were as follows:

• MSc (full-time)
  UK students (per annum): £18,400
  International, including EU, students (per annum): £33,100

The fees quoted above are fully inclusive of tuition, administration and computational costs.

Fees for entry are subject to yearly review. The University reserves the right to increase your tuition fee by up to 7% each year for courses lasting more than one year, including to reflect rising costs associated with delivering our educational and wider student experience. Postgraduate fees information .

Always contact the admissions team if you are unsure which fee applies to your qualification award and method of attendance.

All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme. Any unavoidable additional compulsory costs totalling more than 1% of the annual home undergraduate fee per annum, regardless of whether the programme in question is undergraduate or postgraduate taught, will be made clear to you at the point of application. Further information can be found in the University's Policy on additional costs incurred by students on undergraduate and postgraduate taught programmes (PDF document, 91KB).

We know that student finance can be complicated. The links below provide further information to help guide you.

Learn more about - student finance options for UK students.

Learn more about - fees and finance for international students.

Graduates of The University of Manchester and Manchester Metropolitan University can receive a 10% discount on their master's degree tuition fees as part of our Manchester Alumni Loyalty Discount scheme.

This elective provides detailed coverage of marketing theory, processes and outcomes pertaining to sustainable co-creation of service(s). Key topics in this course include evolution of the services sector and theories pertaining to contemporary services marketing, specifically: service management, managing people (employees) responsibly, service quality and equitable service recovery, customer behaviour issues in services, service design for well-being and inclusivity, management of long-term relationships and customer experience, conscientious use of technology in services delivery (AI and service robots), and socially responsible services marketing designed to improve sustainability of services.

To achieve learning outcomes, students are encouraged to engage in the critical evaluation of theoretical literature and key texts, and secondary data available from service organizations.  

In terms of employability, students intending to collaborate with service organisations, work in the service sector (e.g., information technology, advertising and marketing research, hospitality and retailing, management consultancy, charity and public services) or for an organisation with a strong commitment to service management or customer service, will find this course relevant. 
 

BMAN70252 Programme Req: BMAN70252 is only available as an elective to students on MSc Marketing and MSc Digital Marketing

Programme Requirements: BMAN70252 is available as an elective to students on MSc Marketing or MSc Digital Marketing who have completed the core semester 1 courses for these programmes.  

Students on other PGT courses can join the course ONLY with written permission from ALL THREE of the following: (1) Their own programme director, (2) The programme director of either the MSc Marketing or the MSc Digital Marketing (3) One of the Course Directors of BMAN70252. In order to gain this permission, you will need to present a CV or evidence demonstrating significant experience of Marketing either in a work context or via previous study of relevant marketing courses.

To provide an appreciation of the challenges inherent in managing and co-creating services, the fastest growing sector in most economies amidst the grand challenges facing organizations and individuals.

To provide an understanding of some of the state-of-the-art service tools (key theory and processes) that help address these problems; key aspects of management and strategy in the services sector to include: value co-creation, managing people responsibly, service quality and equitable recovery, inclusive service design, management of customer relationships, customer experience management, socially responsible services and digital interactions in service design and delivery.  

To sensitise students to a customer-oriented, sustainable, service logic thinking, delivering customer experience solutions (outcomes).  

This elective provides detailed coverage of marketing theory, processes and outcomes pertaining to sustainable co-creation of service(s). Key topics in this course include evolution of the services sector and theories pertaining to contemporary services marketing, specifically: service management, managing people (employees) responsibly, service quality and equitable service recovery, customer behaviour issues in services, service design for well-being and inclusivity, management of long-term relationships and customer experience, conscientious use of technology in services delivery (AI and service robots), and socially responsible services marketing designed to improve sustainability of services. 

Lectures.  These consist of a mix of traditional lecture style teaching; exercise and case discussion.

Online Discussion Board

• Explain how the characteristics of services differ from tangible goods, and how these impact on the design and execution of sustainable marketing strategies for services. 
• Define and illustrate the main components of service(s) marketing and management theory/frameworks 

• Analyse services marketing problems and develop responsible processes and ultimately sustainable solutions for contemporary market contexts
• Critically apply service marketing and management tools to improve employee and customer engagement and customer experience, sustainably, in order to deliver customised customer experience solutions (outcomes) in specific contexts.

• Integrate sustainable customer and employee engagement techniques during problem-solving, showcasing evidence-based solutions.
• Develop critical self-reflection skills to inform implementation of sustainable service marketing practices

• Communicate services marketing insights effectively, both verbally or in writing. 
• Evaluate the effectiveness of your teamwork and your personal role in identifying and implementing services marketing strategies and techniques.

Group Coursework (Presentation with optional peer assessment) 50%
Individual Coursework (Report/reflections and recommendations) 50% - Please note that this assessment requires AI use as part of the assessed task (Category D: AI-integrated).

Summative feedback will be provided in the form of a mark and comments.

Core Textbook:  

 

Wirtz, J. and Lovelock, C. (2022) Services marketing: People, Technology, Strategy, 9th edition, NJ, USA: World Scientific Publishing

 

 

Reading List available through the university library:  

https://www.readinglists.manchester.ac.uk/leganto/public/44MAN_INST/lists/345511900850001631?auth=CAS 

Please note: AI forms part of the assessment method for this course unit.  For more information, please see: AI in Teaching and Learning Policy (using this link: https://documents.manchester.ac.uk/display.aspx?DocID=79331)