MSc Marketing / Course details

Year of entry: 2024

Course description

Student Insights: Stefanía Carranco Cordova, Ecuador, MSc Marketing

Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field.

Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area, or you can pursue an academic career via subsequent doctoral work.

  • Gain the key skills required for a successful career in marketing
  • Learn about marketing management strategy and the development processes to bring new products to market
  • Learn about research methods, including techniques of data collection and analysis

Option to choose a specialist pathway to help you stand out in the job market:

  • Business-to-business marketing
  • International marketing
  • Retail marketing
  • Services marketing

You have the opportunity to apply for an international exchange to broaden your horizons and enhance your employability in the global job market.  This will need to be discussed on an individual basis with the course director.

During induction week, you will receive introductory lectures on the Fundamentals of Marketing Management to familiarise yourself with the key concepts of Marketing Management and to be ready for the core modules of semester 1.

You will also be introduced to; essential skills for studying MSc Marketing (e.g. time management, reading material, searching for articles, analysing articles, note taking and revising); how to succeed in assessments (e.g. how to prepare for exams, how to write essays and present effectively); and the sins of academia (e.g. late submissions, exceeding word limits, collusion, fabrication, and falsification).

Coursework and assessment

Assessment across the course units varies, and includes a combination of examinations, course work, group project and presentations, individual essay and assignments. A dissertation or Group Business Case Project is also normally undertaken.

Course unit details

During the course, you will be taking 180 credits in total. The eight taught modules during semesters 1 and 2 will total 120 credits.  

We now offer a choice of two routes through the final stage of your Masters, which accounts for 60 credits.

  • Dissertation
  • The Group Business Case Project. You will get the opportunity to apply the knowledge gained in the first two semesters to practical business problems. If you select this route, you will work in a group to develop a report on a contemporary business problem and then individually develop an analysis of your group report.

There may also be an opportunity to spend semester 2 abroad on an international exchange . This will need to be discussed on an individual basis with the Programme Director.

Course unit list

The course unit details given below are subject to change, and are the latest example of the curriculum available on this course of study.

TitleCodeCredit ratingMandatory/optional
Marketing Strategy and Competitive Advantage BMAN74011 15 Mandatory
Research & Analysis in Marketing BMAN74771 15 Mandatory
Marketing in a Digital World BMAN74781 15 Mandatory
Customer Behaviour and Insights BMAN74921 15 Mandatory
Integrated Marketing Communication in a Digital Environment BMAN60222 15 Optional
Business to Business Marketing BMAN70152 15 Optional
Retail Marketing BMAN70172 15 Optional
Services Marketing: Responsible Customer Experience Management BMAN70252 15 Optional
International Marketing BMAN70402 15 Optional
Business Consultancy Project BMAN73890 60 Optional
Marketing Analytics BMAN74042 15 Optional
Marketing in Society BMAN74792 15 Optional
Displaying 10 of 12 course units

Scholarships and bursaries

Disability support

Practical support and advice for current students and applicants is available from the Disability Advisory and Support Service. Email: