MSc Marketing

For entry in the academic year beginning September 2027, the tuition fees are as follows:

• MSc (full-time)
  UK students (per annum): £19,300
  International, including EU, students (per annum): £34,800

The fees quoted above are fully inclusive of tuition, administration and computational costs.

Fees for entry are subject to yearly review. The University reserves the right to increase your tuition fee by up to 7% each year for courses lasting more than one year, including to reflect rising costs associated with delivering our educational and wider student experience. Postgraduate fees information .

Always contact the admissions team if you are unsure which fee applies to your qualification award and method of attendance.

All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme. Any unavoidable additional compulsory costs totalling more than 1% of the annual home undergraduate fee per annum, regardless of whether the programme in question is undergraduate or postgraduate taught, will be made clear to you at the point of application. Further information can be found in the University's Policy on additional costs incurred by students on undergraduate and postgraduate taught programmes (PDF document, 91KB).

We know that student finance can be complicated. The links below provide further information to help guide you.

Learn more about - student finance options for UK students.

Learn more about - fees and finance for international students.

Graduates of The University of Manchester and Manchester Metropolitan University can receive a 10% discount on their master's degree tuition fees as part of our Manchester Alumni Loyalty Discount scheme.

• Digital Business background and frameworks
• E-Commerce trends and evolution
• Digital Business and Digital Marketing methods, techniques and tools;
• SMEs and Digital Business
• Business models for e-Commerce
• Digital Business solutions: Digital marketing; SCM, Artificial Intelligence
• Advanced Topics in Digital Business (IT infrastructure, Industry 4.0)
• Case Studies: several examples of real-life cases will be presented for analysis and discussion by the students

• To investigate state of the art in Digital Business from both a theoretical and practical standpoint
• To examine a range of Digital Business models focussing on how they support the various business activities
• To examine the emerging Digital Business/e-Commerce technologies and how they affect Business to Business and Business to Consumer applications
• To explore the relationship and impact of Digital Business/e-Commerce in strategy and operations
• To investigate Digital Marketing technologies and their integration with Digital Business frameworks
• To develop Digital Business problem solving strategies via case studies and group work
• To study the latest developments in Digital Business research and practice

A mixture of learning processes is adopted. These include lectures, class activities and case studies. They are supported by material on the e-learning system such as videos, research papers, links to news articles and exercises.

Scheduled activity hours:

Lectures 30 (including class activities and exercises)

Independent study hours 120 hours

Notional hours of Learning 150

• Show a systematic understanding of the ways in which ICT can influence e-Business development
• Understand key issues and problems of Digital Business adoption
• Understand the reasons for, the possibilities, and the impact of e-Commerce and Digital Marketing solutions in a business context.

• Demonstrate a conceptual grasp of a range of Digital Business models
• Critically evaluate how organisations apply Digital Business models and infrastructure to provide innovative business solutions and services
• Demonstrate a conceptual grasp of the state-of-the-art in e-Business and Digital Marketing practice

• Design and critically evaluate a Digital Business model
• Use Digital Business and Digital Marketing methods, techniques and tools to solve case studies addressing managerial issues
• Use Digital Marketing Tools in e-Commerce Research (Google Trends, Consumer Barometer)

• Independently gather, sift, synthesise and organise material from a variety of sources, and critically evaluate the extent to which it might contribute to current developments in the field.
• Improve one’s own approach to professionalism through planning, monitoring, critical evaluation and reflection.
• Demonstrate an ability to collaborate with other people through group work.
• Prepare a coherent and well structured written report

50% Individual Coursework

50% Group Coursework

Written, verbally during class and via Blackboard

(1) Chaffey, Dave, Tanya Hemphill, David Edmundson-Bird Digital Business and E-Commerce Management, Pearson Education Ltd, 7th edn, 2019,

(2) Laudon, Kenneth and Traver, Carol, E-Commerce 2019: Business, Technology, Society. Global Edition, 15/E, Pearson, 2019.

(3) Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban Electronic Commerce 2018: A Managerial and Social Networks Perspective, Ninth Edition, Springer, 2018.

(4) Dave Chaffey, F Ellis-Chadwick, Digital Marketing, Pearson, 7th edition, 2019.

(5) Schmidt/Cohen, The New Digital Age: Reshaping the Future of People, Nations and Business, Publisher: John Murray 2014.

(6) Klaus Schwab, The Fourth Industrial Revolution, Portfolio Penguin (2017)

(7) Alexander Osterwalder, Yves Pigneur, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, John Wiley & Sons, 2010.

Informal Contact Method

Office Hours

Online Learning Activities (blogs, discussions, self-assessment questions)

Q&A informal slots at the end of teaching sessions