MSc Marketing / Course details
Year of entry: 2024
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Course unit details:
Group Business Project
|Unit level||FHEQ level 7 – master's degree or fourth year of an integrated master's degree|
|Teaching period(s)||Full year|
|Available as a free choice unit?||No|
The Group Business Project (GBP) is an alternative pathway to the traditional dissertation route. GBP allows students to demonstrate their mastery of marketing concepts in a 'capstone' project for an organisation or business sector. It consists of two phases. Phase one places students into groups and requires them to undertake a business challenge and develop a realistic solution. Phase two is an individual piece of work, in which students will be expected to undertake a critical analysis through which they will extend their understanding on the project generated in phase one. Students will be expected to build findings into a more generalisable framework using supporting literature, identify limitations, suggest future research directions, and reflect on the group project and their role within that.
The GBP provides the opportunity to students for applied work. The GBP aims to consolidate students’ learning, from semesters 1 & 2, and apply knowledge into a practical business problem / challenge. As part of this final GBP, students may have the opportunity to meet organizations seeking consultation and take on a business challenge on a live business problem. The GBP aims to create a strong framework for practical learning, combined with high academic standards.
1. Learn to structure a business problem, creating a frame for analysis, discriminating options for resolution, and evaluating them to make actionable recommendations
2. Apply and refine data gathering and analysis skills
3. Connecting practical solutions to theory; apply knowledge, skills and understanding to a variety of familiar and unfamiliar situations and provide specific answers to generalized understanding
4. Reflect on the practice of self-directed working and learning - Becoming a "reflective practitioner", able to draw broad, constructive, lessons from the challenges faced.
5. Developing group work skills
Group Written Report 50%
Individual Written Component 50%
Informal advice and discussion during a lecture, seminar, workshop or lab.
Responses to student emails and questions from a member of staff including feedback provided to a group via an online discussion forum.
Specific course related feedback sessions.
Written and/or verbal comments on assessed or non-assessed coursework.
|Scheduled activity hours|
|Practical classes & workshops||20|
|Independent study hours|
Informal Contact Methods
Drop-in Surgeries (extra help sessions for students on material they may be struggling with)