MSc Marketing / Course details

Year of entry: 2024

Course unit details:
Group Business Project

Course unit fact file
Unit code BMAN73890
Credit rating 60
Unit level FHEQ level 7 – master's degree or fourth year of an integrated master's degree
Teaching period(s) Full year
Available as a free choice unit? No


The Group Business Project (GBP) is an alternative pathway to the traditional dissertation route. GBP allows students to demonstrate their mastery of marketing concepts in a 'capstone' project for an organisation or business sector. It consists of two phases. Phase one places students into groups and requires them to undertake a business challenge and develop a realistic solution. Phase two is an individual piece of work, in which students will be expected to undertake a critical analysis through which they will  extend their understanding on the project generated in phase one. Students will be expected to build findings into a more generalisable framework using supporting literature, identify limitations, suggest future research directions, and reflect on the group project and their role within that.


The GBP provides the opportunity to students for applied work. The GBP aims to consolidate students’ learning, from semesters 1 & 2, and apply knowledge into a practical business problem / challenge. As part of this final GBP, students may have the opportunity to meet organizations seeking consultation and take on a business challenge on a live business problem. The GBP aims to create a strong framework for practical learning, combined with high academic standards.

Learning outcomes

1. Learn to structure a business problem, creating a frame for analysis, discriminating options for resolution, and evaluating them to make actionable recommendations
2. Apply and refine data gathering and analysis skills
3. Connecting practical solutions to theory; apply knowledge, skills and understanding to a variety of familiar and unfamiliar situations and provide specific answers to generalized understanding
4. Reflect on the practice of self-directed working and learning - Becoming a "reflective practitioner", able to draw broad, constructive, lessons from the challenges faced.
5. Developing group work skills

Assessment methods

Group Written Report 50%

Individual Written Component 50%

Feedback methods

Informal advice and discussion during a lecture, seminar, workshop or lab.

Responses to student emails and questions from a member of staff including feedback provided to a group via an online discussion forum.

Specific course related feedback sessions.

Written and/or verbal comments on assessed or non-assessed coursework.


Study hours

Scheduled activity hours
Practical classes & workshops 20
Project supervision 6
Independent study hours
Independent study 574

Additional notes

Informal Contact Methods

Office Hours
Drop-in Surgeries (extra help sessions for students on material they may be struggling with)





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