MSc Marketing

Fees for entry in 2027 have not yet been set. For reference, the fees for the academic year beginning September 2026 were as follows:

• MSc (full-time)
  UK students (per annum): £18,400
  International, including EU, students (per annum): £33,100

The fees quoted above are fully inclusive of tuition, administration and computational costs.

Fees for entry are subject to yearly review. The University reserves the right to increase your tuition fee by up to 7% each year for courses lasting more than one year, including to reflect rising costs associated with delivering our educational and wider student experience. Postgraduate fees information .

Always contact the admissions team if you are unsure which fee applies to your qualification award and method of attendance.

All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme. Any unavoidable additional compulsory costs totalling more than 1% of the annual home undergraduate fee per annum, regardless of whether the programme in question is undergraduate or postgraduate taught, will be made clear to you at the point of application. Further information can be found in the University's Policy on additional costs incurred by students on undergraduate and postgraduate taught programmes (PDF document, 91KB).

We know that student finance can be complicated. The links below provide further information to help guide you.

Learn more about - student finance options for UK students.

Learn more about - fees and finance for international students.

Graduates of The University of Manchester and Manchester Metropolitan University can receive a 10% discount on their master's degree tuition fees as part of our Manchester Alumni Loyalty Discount scheme.

New technologies have transformed the way customers discover, evaluate, and purchase goods and services. Customers live, work, connect, relax, learn, and purchase digitally. In this context, digital marketing offers numerous opportunities, by utilising a variety of digital tactics and communications channels to connect with customers where they spend much of their time: online. This course is designed to equip students with the vital knowledge and skills needed to navigate today's ever-evolving digital marketing landscape.

This course aims to develop a deep understanding of the role of digital marketing in organisations. The unit aims to familiarise students with the ways marketers make decisions in a world that is becoming increasingly digital. The course content is designed to help develop future marketing leaders, whether "digital" is in the desired job title or not. Specifically, the course will focus on the key issues relating to the development of digital marketing strategies and implementation of digital marketing campaigns. The students will explore a range of digital marketing tools and tactics such as content marketing, display advertising, search engines, mobile, email and social media marketing.

The digital marketing landscape

Digital customer journey

Developing digital marketing strategies

Executing digital marketing campaigns

The impact of digital on the marketing mix

Objectives and key performance indicators (KPIs) for digital marketing campaigns

Digital marketing tools and tactics, such as content marketing, website marketing, search engine (e.g., SEO, PPC) and social media marketing

Responsibility in digital marketing activities

The United Nation’s Sustainable Development Goal, SDG (12) Responsible consumption and production is covered in this course and other SDGs are addressed through coursework.

Lectures

Seminars Online Discussion Board

The unit combines in person teaching with supported independent study.

Lectures (24 hours)

Introduce key digital marketing concepts, theories and frameworks using examples and cases.

Seminars (6 hours)

Apply concepts through discussion and guided problem solving.

Online discussion board (asynchronous)

Provides space for questions, reflections and tutor guidance.

Digital learning activities

Use tools such as Padlet and Mentimeter for collaborative tasks and formative reflection.

Independent study (120 hours)

Involves reading, research, seminar preparation and development of coursework.

Analyse how digital marketing operates within contemporary organisational contexts

Appraise how digital technologies influence customer behaviour and reshape managerial decision making

Analyse organisational needs to inform digital marketing recommendations.

Critically assess the key issues involved in developing digital marketing strategy

Design digital marketing campaigns using appropriate theories, data and techniques.

Use a variety of digital tools and tactics which help execute digital marketing campaigns

Communicate digital marketing concepts clearly to a professional audience.

Assess and demonstrate how to implement social responsibility in digital marketing

Individual Assessment 100%

Written feedback online within 15 working days of submission deadline

Chaffey, D., & Ellis-Chadwick, F. (2022). Digital marketing: strategy, implementation & practice. Pearson, UK.

Reading List available through the university library:

https://www.readinglists.manchester.ac.uk/leganto/readinglist/searchlists/345535298080001631?auth=CAS