MA Arts Management, Policy and Practice

The Digital Heritage module combines a critical and theoretical study of the role of digital media in museums, galleries and related arts and culture organisations. It reflects on current developments and challenges in the area of digital heritage. The course aims to consider digital media in a holistic way, examining how they can be organically integrated in cultural work. It also aims to examine information and communication technologies from a museological point of view. Although the curriculum may seem technology-heavy, it is actually driven by core museological theories and ideas, such as the ‘post-museum’ of Hooper-Greenhill (from her book Museums and the Interpretation of Visual Culture), New Museology and the emerging field of Digital Heritage that includes the theory and practice of digital media in museums, galleries and other cultural institutions for purposes of curation, interpretation, communication and learning. 

The course investigates the role, use and impact of digital, online and social media in arts and culture; the notion and manifestation of data cultures; the use of VR and augmented reality; and the implication of Artificial Intelligence for cultural practice.  

• Develop a critical understanding of the theory and practice of using digital media in museums, galleries and other cultural institutions; 
• Provide a broad and in-depth knowledge of the issues that arise by the use of digital media for purposes of curation, interpretation, communication and learning; 
• Offer some practical knowledge and experience of using information and communication technologies and designing and producing digital content for museums and galleries; 
• Provide a broad basis of generic theoretical and practical skills for museum professionals in the area of digital heritage. 

Knowledge and understanding

-Have a critical understanding of the theory and practice of curating in museums and galleries
- Understand the practice of curating in its historical contexts and its 'professionalisation' as a historical process
- Identify the institutional and professional contexts within which curators work
- Demonstrate a specific understanding of the aims, skills, needs, challenges and media related to curating a particular type of collections (archaeological, ethnographic, art, Science or digital)

Intellectual skills

-Undertake self-directed learning and skills acquisition
- Conduct independent, critical fieldwork
- Develop appropriate methodological and analytical skills
- Apply skills and ideas learned in one institutional context to another, while remaining aware of the complexity of the issues

Practical skills

-Initiate practical and creative solutions to specific criteria.
- Communicate complex research findings through clear written and verbal articulation, supported by appropriate technological tools

Transferable skills and personal qualities

- Retrieve, select and critically evaluate information from a variety of sources, including libraries, archives, and the internet
-Orchestrate group work in disciplinary and multi-disciplinary contexts, and work constructively within a team.
-Communicate information and ideas effectively in a professional, as well as an academic, environment.
- Critically evaluate personal performance through monitoring and analytical reflection.
- Demonstrate independent learning ability suitable for continuing study and professional development.

Themes and content will include:   

• Week 1: Introduction to Digital Heritage 
• Week 2: Defining Digital Cultural Heritage I: Ethics 
• Week 3: Defining Digital Cultural Heritage II: Curating Digital Objects 
• Week 4: Defining Digital Cultural Heritage IIII: Blockchain and Digital Ownership 
• Week 5: Audiences and Experiences I: Immersion  
• Week 6: Audiences and Experiences II: Immersion (student presentations)  
• Week 7: Audiences and Experiences III: Marketing and Branding 
• Week 8: Audiences and Experiences IV:  Responding to current issues  
• Week 9: Essay Surgeries 
• Week 10: Group Project Work 
• Week 11: Group Project Work 
• Week 12: Group Project Presentations 

Weekly three-hour seminars with directed learning and presentations to be prepared from week to week, including presentations by guest lectures. Students will be directed to conduct fieldwork in preparation for the class in specific weeks. 
 
The course will have a Blackboard site with all elements of the minimum specification including: 
1. Aims, Objectives, Timetable and Mode of Assessment 
2. Course Materials 
3. Reading lists 
4. Guidance on assessment 
5. Group project discussion board 

• Demonstrate good knowledge and understanding of the roles that digital media can have in museums, galleries and other cultural organisations.
• Describe, analyse and evaluate digital policies and strategies in cultural organisations and the various stages for the design and production of digital content; .
• Have critical knowledge of the various issues that emerge from the use of particular technological applications (such as websites, social media platforms and mobile media) in curation, interpretation, communication and learning.

• Undertake self-directed learning and skills acquisition. 
• Conduct independent, critical fieldwork. 
• Develop appropriate methodological and analytical skills.
• Apply skills and ideas learned in one institutional context to another, while remaining aware of the complexity of the issues.

• Initiate practical and creative solutions to specific criteria. 
• Communicate complex research findings through clear written and verbal articulation, supported by appropriate technological tools. 
• Achieve an advanced and critically informed level of group work. 

• Retrieve, select and critically evaluate information from a variety of sources, including libraries, archives, and the internet. 
• Orchestrate group work in disciplinary and multi-disciplinary contexts, and work constructively within a team. 
• Communicate information and ideas effectively in a professional, as well as an academic, environment. 
• Critically evaluate personal performance through monitoring and analytical reflection. 
• Demonstrate independent learning ability suitable for continuing study and professional development. 

• Formative : Essay Proposal surgery and written comments 
• Formative: Academic advisor meeting
• Summative : Turnitin

• Cameron, F. And S. Kenderdine. 2007. Theorizing Digital Cultural Heritage. A Critical Discourse, Cambridge, Massachusetts; London, England: The MIT Press.  
• Castells, M. 1996. The Information Age: Economy, Society, Culture. Volume I. The Rise of the Network Society, Oxford: Blackwell Publishers Ltd. 
• Cook, S. and B. Graham (eds) 2010. A Brief History of Curating New Media Art: Conversations with Curators. The Green box.  
• DCMS. 2018. Culture is Digital  
• Geismar, H. 2018. Museum Object Lessons for the Digital Age. London: UCL Press. 
• Groppel-Wegener, A. and Kidd, J. 2019. Critical encounters with immersive storytelling. London and New York: Routledge. 
• Henning, M. 2006. Museums, Media and Cultural Theory. Open University Press.  
• Kalay, Y. E., T. Kvan and J. Afflect (eds). 2008. New Heritage. New Media and Cultural Heritage. London and New York: Routledge. 
• Kidd, J. 2014. Museums in the new mediascape: transmedia, participation, ethics. Farnham: Ashgate. 
• Marty, Paul. F. and Katherine Burton (eds) 2008. Museum informatics : people, information, and technology in museums. New York: Routledge. 
• McCarthy, J. and P. Wright. 2004. Technology as Experience. Cambridge, Massachusetts and London, Englad: MIT Press. 
• NESTA, 2013, Counting What Counts: What big data can do for the cultural sector. Report,  
• Parry, Ross (ed). 2010. Museums in a Digital Age, London and New York: Routledge.  
• Parry, Ross. 2007. Recoding the Museum. Digital heritage and the technologies of change. London: Routledge.  
• Parry, Ross. 2005. ‘Digital heritage and the rise of theory in museum computing’. Museum Management and Curatorship, 20, pp. 333-348.  
• Tallon, L. and K. Walker. 2008. Digital Technologies and the Museum Experience: Handheld Guides and Other Media. AltaMira Press